This document discusses several methods for determining a media budget: 1) Adjusting last year's budget by a percentage, such as for inflation, which is common but not ideally task-oriented. 2) Using an advertising-to-sales (A/S) ratio based on industry norms or a company's adopted ratio to relate the budget to projected sales figures. 3) The "task method" which determines how much media exposure is needed to achieve specific communication goals and tasks, such as raising awareness by a certain percentage. 4) Considering a brand or product's "share of voice" versus its "share of market" and setting voice goals, as evidence shows voice can lead to attained market share,