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The ultimate mosquito killing machine An innovative Product by Leowin Solutions Private Limited
Facts about Mosquitoes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problems / diseases caused by Mosquitoes Malaria Dengue Filaria Japanese Encephalitis Chikungunya Prevalent Disease Caused ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problems / diseases caused by Mosquitoes Mr. Bill Gates released live mosquitoes at TED Conference on 4 th  Feb. 2009 expressing his concern US$ 1.78Bn. has been committed to Malaria in 2009 and expected to go beyond US$ 5Bn. annually
Repellents Mats Coils Sprays Liquid Vaporizer Cream Bats Problems of Existing Repellents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Category wise Market share Existing Solutions Particulars Market Share (%) Mats 8% Coils 45% Sprays 7% Liquid Vaporizer 22% Creams, Heating Devices 18%
Existing Solutions Mosquito Traps Mega Catch – Alpha – US$ 100 Mosquito Magnet – US$ 320 Problems of Mosquito Traps ,[object Object],[object Object],[object Object],[object Object]
GAP Analysis Existing Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Expected Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gap The new innovative product should bridge the gap between the existing and expected situation and should make customers happy and satisfied
 
‘ MozziQuit’ – A unique product to kill mosquitoes without getting blood on your hands
The Product – ‘MozziQuit’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product – ‘MozziQuit’ Value Proposition Mosquitoes attracted and killed by completely low-powered, virtually maintenance free technology, without use of harmful chemicals or fumes ,[object Object],[object Object],[object Object],[object Object],The following analysis shows the financial value proposition of using  “MozziQuit”
Characteristics – ‘MozziQuit’ Characteristics Manufacturing cost under US$ 20 Strong efficacy, can be checked from catch net container Does not release smell, smoke or fume i.e. it is environment friendly Long life with no regular refilling except for one replacement to be replaced every 2 years costing less than US$ 1 Ultra low power requirement of 16 Watts perfectly suited for solar power or battery operation Light weight, compact, portable and ready to use with lowest operating cost
Validation of Technology – ‘MozziQuit’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Target Market – ‘MozziQuit’ MozziQuit – Mosquito Traps Retail Customers High / Mid Socioeconomic Classes Victims of Mosquito borne diseases Commercial Customers Restaurants Hotels & Lodges Home Builders, Interior Decorators Gymnasium, Spa’s Institutional Customers Hospitals, Healthcare centres Municipalities & Corporations Schools & Colleges (including Hostels) WHO, Red Cross Society, UNICEF Military Installations A Product which fits each and every segment of Customers
The Market Countries marked in  RED  are high risk to Malaria ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy – ‘MozziQuit’ Marketing Strategy Sales Strategy Dedicated sales and marketing team to distribute the product to maximum number of medical outlets and other stores Target real estate developers for integrating the product during the time of construction Building relationships with retail chains like – Croma, E-Zone, @ Home, Star Bazaar, Big Bazaar and various other retail outlets Selling the product to institutional clients like – schools & colleges, hospitals, Military and restaurants
Strategy – ‘MozziQuit’ Communication Strategy Distribution Strategy ,[object Object],[object Object],[object Object],[object Object]
Strategy – ‘MozziQuit’
IP – ‘MozziQuit’ Product Design Registration dated 7 th  July, 2008 already granted by Indian Patent Office Patent dated 21 st  July, 2006 is granted for Process / Utility Patent in Indian Patent Office All the claims are declared as Novelty, Inventive Step and Industrial Applicability by PCT after conducting International Search Patent Pending in US National Phase for Process / Utility Patent
Barriers – ‘MozziQuit’
The Team Mr. Orwin Noronha Mr. Aravindam Ramachandran Mr. Ivan Fernandes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Team Research & Development Advisory Member ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Deal
Financials
Road Ahead Particulars Details (In Days) Redesigning of Prototype 1 to 30 Making New Moulds 31 to 75 Trial Production and Testing 76 to 90 Find Rented Premises for Office and Assembly 1 to 30 Website Hosting 1 to 30 Employ Marketing Team 15 to 30 Build Marketing Network 31 to 90 Procurement of Raw Material 60 to 90 Employ Required Personnel 60 to 90 Assembling of MozziQuit 100 days onwards Launch the Product in major cities in India 120 days onwards Start Exports 2 nd  Year onwards Set-up Own Manufacturing Plant  3 rd  Year Set-up Assembly Units at various Zones 3 rd  Year
Investment Rationale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newspaper Articles
 

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Mozzi quit

  • 1. The ultimate mosquito killing machine An innovative Product by Leowin Solutions Private Limited
  • 2.
  • 3.
  • 4. Problems / diseases caused by Mosquitoes Mr. Bill Gates released live mosquitoes at TED Conference on 4 th Feb. 2009 expressing his concern US$ 1.78Bn. has been committed to Malaria in 2009 and expected to go beyond US$ 5Bn. annually
  • 5.
  • 6.
  • 7.
  • 8.  
  • 9. ‘ MozziQuit’ – A unique product to kill mosquitoes without getting blood on your hands
  • 10.
  • 11.
  • 12. Characteristics – ‘MozziQuit’ Characteristics Manufacturing cost under US$ 20 Strong efficacy, can be checked from catch net container Does not release smell, smoke or fume i.e. it is environment friendly Long life with no regular refilling except for one replacement to be replaced every 2 years costing less than US$ 1 Ultra low power requirement of 16 Watts perfectly suited for solar power or battery operation Light weight, compact, portable and ready to use with lowest operating cost
  • 13.
  • 14. Target Market – ‘MozziQuit’ MozziQuit – Mosquito Traps Retail Customers High / Mid Socioeconomic Classes Victims of Mosquito borne diseases Commercial Customers Restaurants Hotels & Lodges Home Builders, Interior Decorators Gymnasium, Spa’s Institutional Customers Hospitals, Healthcare centres Municipalities & Corporations Schools & Colleges (including Hostels) WHO, Red Cross Society, UNICEF Military Installations A Product which fits each and every segment of Customers
  • 15.
  • 16. Strategy – ‘MozziQuit’ Marketing Strategy Sales Strategy Dedicated sales and marketing team to distribute the product to maximum number of medical outlets and other stores Target real estate developers for integrating the product during the time of construction Building relationships with retail chains like – Croma, E-Zone, @ Home, Star Bazaar, Big Bazaar and various other retail outlets Selling the product to institutional clients like – schools & colleges, hospitals, Military and restaurants
  • 17.
  • 19. IP – ‘MozziQuit’ Product Design Registration dated 7 th July, 2008 already granted by Indian Patent Office Patent dated 21 st July, 2006 is granted for Process / Utility Patent in Indian Patent Office All the claims are declared as Novelty, Inventive Step and Industrial Applicability by PCT after conducting International Search Patent Pending in US National Phase for Process / Utility Patent
  • 21.
  • 22.
  • 25. Road Ahead Particulars Details (In Days) Redesigning of Prototype 1 to 30 Making New Moulds 31 to 75 Trial Production and Testing 76 to 90 Find Rented Premises for Office and Assembly 1 to 30 Website Hosting 1 to 30 Employ Marketing Team 15 to 30 Build Marketing Network 31 to 90 Procurement of Raw Material 60 to 90 Employ Required Personnel 60 to 90 Assembling of MozziQuit 100 days onwards Launch the Product in major cities in India 120 days onwards Start Exports 2 nd Year onwards Set-up Own Manufacturing Plant 3 rd Year Set-up Assembly Units at various Zones 3 rd Year
  • 26.
  • 28.