EECS 441 - Mobile App Development for Entrepreneurs University of Michigan Company Report Presentation

1. by: carolyn jackson
“Your life is your business. Not ours.”

2. problem
● safely
● securely
● quickly
People* want to access
and communicate over
the internet...

3. persona
*conscious choosers:
personal values drive decisions, community-minded,
belief in the power of the collective, “everyday”
activists, choose products informatively

4. products
...etc.

5. history
1998
netscape
communicator
2002
mozilla
application suite
2003
the mozilla
foundation

6. 2005 2013 2017 2018
1998 2004 2010 2014 2017 2017
history
Firefox 1.0 and
Thunderbird 1.0
announced
Mozilla Corporation
established
Rust
development
begins
Brendan Eich
controversy
Firefox OS
announced
WebAssembly
development
begins
Pocket
(Read it later, inc.)
acquired
Netscape
Communicator
open source
Firefox Quantum
rebranding
Firefox Reality
announced

7. business model
Mozilla Foundation
➔ Not-for-profit
➔ “Directs” corporation
Mozilla Corporation
➔ For-profit
➔ Reinvests in itself
6%
Donations
“New Tab” ads
94%
Search revenue and royalties

8. finances

9. 1. Security/Transparency
Open Source, Anti-Tracking, User-Control
2. Research Initiatives
Rust, WebAssembly, API and Web Standards
secret sauce

10. competition
browser?
market
share?
fast?
memory
efficient?
modern
standards?
cross
platform?
open
source?
9.89% • • • • •
64.15% • X • • •
4.30% • X • X •
3.80% • • X X X

11. the verdict?

12. the verdict?

13. sources and further reading:
https://www.mozilla.org/en-US/styleguide/
https://research.mozilla.org/webassembly/
https://en.wikipedia.org/wiki/List_of_Mozilla_products
https://foundation.mozilla.org/en/about/public-records/
https://www.netmarketshare.com/browser-market-share.aspx
https://www.quora.com/Which-web-browser-consumes-the-least-amount-of-memory
https://www.tomshardware.com/reviews/internet-explorer-10-chrome-23-windows-8,3349-3.html
https://blog.mozilla.org/firefox/firefox-uses-less-memory-chrome-edge-safari/
https://en.wikipedia.org/wiki/Safari_(web_browser)#Failure_to_adopt_modern_standards
https://www.forbes.com/sites/aaronkwittken/2018/02/01/tapping-into-conscious-chooser-behaviors-my-qa-with-jascha-kaykas-wolff-cmo-of-mozilla/
https://blog.mozilla.org/opendesign/making-a-conscious-choice/
https://en.wikipedia.org/wiki/Firefox
https://en.wikipedia.org/wiki/Comparison_of_web_browsers
https://en.wikipedia.org/wiki/Mozilla_Foundation
https://en.wikipedia.org/wiki/Mozilla_Thunderbird
https://blog.mozilla.org/blog/2017/11/14/introducing-firefox-quantum/
https://www.mozilla.org/en-US/about/history/details/
https://blog.mozilla.org/blog/2014/11/19/promoting-choice-and-innovation-on-the-web/
https://blog.mozilla.org/blog/2017/02/27/mozilla-acquires-pocket/
https://blog.mozilla.org/blog/2018/09/18/firefox-reality-now-available/
https://fourweekmba.com/how-does-mozilla-make-money/
https://en.wikipedia.org/wiki/Mozilla_Corporation
https://www.computerworld.com/article/3240008/web-browsers/mozillas-record-2016-revenue-funded-its-firefox-quantum-browser.html
https://assets.mozilla.net/annualreport/2016/2016_Mozilla_Audited_Financial_Statement.pdf
https://www.quora.com/What-is-the-relationship-between-the-Mozilla-Foundation-and-the-Mozilla-Corporation