The campaign aims to promote the Moxie Cinema, an independent nonprofit community theater in Springfield, Missouri. The primary target market is middle-aged professionals aged 30-50. Objectives are to expand the audience by 30%, encourage 15% to become members, and gain 20% patrons to attend events. The campaign utilizes various online and offline media like a website renovation, print ads, radio ads, flyers, and promotional events on specific themes. Effectiveness will be measured through surveys, event attendance, ticket sales, and social media engagement. The total budget is $17,539.80.