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Moving to electronic sage jayne marks
1. SSP Webinar So, you want to get out of print? Jayne Marks Vice President and Editorial Director April 19, 2011
2. SAGE’s experience in moving to electronic delivery Journal publishing Progress so far Business models Exploring options for e-only Lessons learned Reference publishing Progress so far Business models Lessons learned from our e-only experiment
3. SAGE Journals All 620 of SAGE’s journals are available online; but less than 30 are available only online (see www.sagejournalsonline.com) Advantages include: Speed/cost of distribution Additional online features including supplemental data Monitoring of usage statistics Mobile – a new and growing demand
4. Business models Institutional subscriptions are offered as print plus online as the base price Print only option is 2% discount Online only option is 10% discount NB there is a sales tax (VAT) consideration in Europe Packages of online journals are offered as special rates to consortia with a discount for print
5. Moving to e-only SAGE trialed moving to online only for 12 social science journals in 2009 – this was not a success! Some new launches are online only – this works best in the medical and basic sciences disciplines Some journals offer print on demand at a premium price What do you do about member subscriptions?
6. Lessons learned The social sciences are not ready yet for online only We will have to bear the costs of dual options for some time to come Print on demand might be a good compromise in some disciplines Taking print away from members might damage the society’s ability to retain members
7. Reference publishing SAGE’s encyclopedias and handbooks are available online (www.sagereferenceonline.com) Income from reference publishing is now 50:50 e and print Pricing – online is 120% of print
8. The Green Series 6 “green” reference works were published online only in 2010 Despite good content sales were very much lower than print/online equivalent These books were not showing up in books distributors catalogues They were not being reviewed We will be publishing them in print in 2011
9. Lessons learned The academic book distribution channel is not yet ready for online only reference Reviewers like to see the book Dual publishing is here to stay for a few more years at least
