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An Innovative Approach to Promote Vibrant and Diverse Neighborhoods in Chicago by Justin Massa, MoveSmart.org  &  Madeline Troche Rodriguez, Harry S Truman College
research background Krysan’s Chicago Area Study and “Racial Blind Spots” research discrimination, economics, or individual behavior? Turner & Briggs’ MTO/MTW analysis challenges and opportunities mismatch  Chicagoland housing counselor survey results (MCIC) successes of One Economy’s Beehive, Illinois Legal Aid Online, Center for Access to Justice & Technology
40th anniversary of the Chicago Freedom Movement, unchanged segregation  demise of Leadership Council for Metropolitan Open Communities information/data challenges in CHAC’s EHOP  emerging web 2.0 map technologies housing search moves online,  craigslist  lawsuit background / context
site features and functions Guides  (live) Neighborhood Finder  (8/15/09) Dig Deeper  (9/21/09) “ My new neighborhood is...” Stories  (11/09) Neighborhood Connections  (1/10) Housing Counselor Tools  (3/10) bilingual (Spanish) + W3C/WCAG 2.0 compliant (3/10, pending funding)
neighborhood finder  data Amenities:  grocery stores, libraries, public transit access, car sharing, schools, daycare centers, parks, farmers markets, health centers, etc.  Quality of Life:  crime index, air quality / incidence of asthma, incidence of lead poisoning, WalkScore, food deserts, diverse community, etc. Opportunities:  affordable housing choices, community gardens, after school programs, social services, NPO-created google maps, etc. note: some data is searchable, all is mappable
my new neighborhood is... stories of integrative moves and their impact in response to a prompt written by registered users and edited by MoveSmart.org staff and volunteers rich media - videos, pictures, text, and a map displayed throughout the site
neighborhood connections goal: rebuild social capital and put down roots internal database of neighborhood-based organizations pull data from wide variety of websites one-click submission to neighborhood orgs + printable directory
housing counselor & organization tools add, edit, and tag  Guides  and neighborhood organizations branded, printable  Guides  and search results upload additional data sets, view and alter search matrix factors, granular permission controls
evaluation Site Analytics registered users count, time on site, bounce rate, completed searches User Neighborhood Opinions pre-results neighborhood quiz matched to saved favorites, evaluate if changed attitudes Successful Integrative Moves post-move users return to site, confirm new location for comparison to starting neighborhood
why MoveSmart.org? research-based approach overcomes barriers of time and web savviness by aggregating data in an intuitive interface counters ignorance and prejudice with contextual info that builds social capital
why MoveSmart.org open source = affordable, license-free, volunteer-ready innovation springboard peer-vetted: NetSquared finalist, KnightPulse, ReadWriteWeb, Change.org, fair housing community
technology for residential integration 100 N LaSalle St Suite 600 Chicago, IL 60605 [email_address] phone: 312.436.1482

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MoveSmart.org Presentation

  • 1. An Innovative Approach to Promote Vibrant and Diverse Neighborhoods in Chicago by Justin Massa, MoveSmart.org  & Madeline Troche Rodriguez, Harry S Truman College
  • 2. research background Krysan’s Chicago Area Study and “Racial Blind Spots” research discrimination, economics, or individual behavior? Turner & Briggs’ MTO/MTW analysis challenges and opportunities mismatch Chicagoland housing counselor survey results (MCIC) successes of One Economy’s Beehive, Illinois Legal Aid Online, Center for Access to Justice & Technology
  • 3. 40th anniversary of the Chicago Freedom Movement, unchanged segregation demise of Leadership Council for Metropolitan Open Communities information/data challenges in CHAC’s EHOP emerging web 2.0 map technologies housing search moves online, craigslist lawsuit background / context
  • 4. site features and functions Guides (live) Neighborhood Finder (8/15/09) Dig Deeper (9/21/09) “ My new neighborhood is...” Stories (11/09) Neighborhood Connections (1/10) Housing Counselor Tools (3/10) bilingual (Spanish) + W3C/WCAG 2.0 compliant (3/10, pending funding)
  • 5. neighborhood finder data Amenities: grocery stores, libraries, public transit access, car sharing, schools, daycare centers, parks, farmers markets, health centers, etc. Quality of Life: crime index, air quality / incidence of asthma, incidence of lead poisoning, WalkScore, food deserts, diverse community, etc. Opportunities: affordable housing choices, community gardens, after school programs, social services, NPO-created google maps, etc. note: some data is searchable, all is mappable
  • 6. my new neighborhood is... stories of integrative moves and their impact in response to a prompt written by registered users and edited by MoveSmart.org staff and volunteers rich media - videos, pictures, text, and a map displayed throughout the site
  • 7. neighborhood connections goal: rebuild social capital and put down roots internal database of neighborhood-based organizations pull data from wide variety of websites one-click submission to neighborhood orgs + printable directory
  • 8. housing counselor & organization tools add, edit, and tag Guides and neighborhood organizations branded, printable Guides and search results upload additional data sets, view and alter search matrix factors, granular permission controls
  • 9. evaluation Site Analytics registered users count, time on site, bounce rate, completed searches User Neighborhood Opinions pre-results neighborhood quiz matched to saved favorites, evaluate if changed attitudes Successful Integrative Moves post-move users return to site, confirm new location for comparison to starting neighborhood
  • 10. why MoveSmart.org? research-based approach overcomes barriers of time and web savviness by aggregating data in an intuitive interface counters ignorance and prejudice with contextual info that builds social capital
  • 11. why MoveSmart.org open source = affordable, license-free, volunteer-ready innovation springboard peer-vetted: NetSquared finalist, KnightPulse, ReadWriteWeb, Change.org, fair housing community
  • 12. technology for residential integration 100 N LaSalle St Suite 600 Chicago, IL 60605 [email_address] phone: 312.436.1482