Move Over Text: Video Documentation Meets DITA

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A presentation given by Scott Abel, The Content Wrangler, and Sean Healy, Wild Basin Media at the Society for Technical Communication Summit, May 5, 2009 in Atlanta, GA. Technical communicators have been recombining small chunks of text to create multiple deliverables for years. But, as consumer expectations shift away from text-only content and toward video training and documentation, shouldn't we be creating and delivering multiple video deliverables? And, if video documentation is the wave of the future, can we use our existing content standards to make it happen? The answer is "Yes!" And, it can be done today, with the help of the Darwin Information Typing Architecture (DITA). The slide deck does not include the second portion of the conference presentation, a demonstration of a proof-of-concept tool developed by Wild basin media. Learn more: http://wildbasinmedia.com/

Self Improvement Technology Business

Move Over Text:
Video Documentation Meets DITA
A presentation by Scott Abel and Sean Healy * May 5, 2009 STC Annual Summit, Atlanta, GA

Tuesday, May 5, 2009

in the US today, there are

82.5 Million
Content Creators
13.9% create content in virtual worlds
18.1% create video content
23.9% create blog content
79.7% create content on a social network
source: eMarketer.com

up 73% over 2008 source: Nielsen

Tuesday, May 5, 2009

as of May 1, 2009, ranked by relative monthly audience size

Largest User-Generated
Content Websites
YouTube 80,600,000
Wikipedia 78,200,000
craigslist 45,600,000
ﬂickr 24,100,000
Digg 11,400,000
source: eMarketer.com

Tuesday, May 5, 2009

English language, videos 4-20 minute in length

There are 89,300 “How To”
Videos on YouTube Today

In March 2009, the average US online video
viewer watched 327 minutes of video; 40%
of which came from YouTube
source: Nielsen

tweet this!

Tuesday, May 5, 2009

just how many videos are being watched on YouTube alone?

5,900,000,000 per month

Despite this enormous ﬁgure, television is
not dead; U.S. television viewers watched
142 hours of TV each month in 2008; up ﬁve
hours from the previous year
tweet this!

Tuesday, May 5, 2009

mobile devices are helping drive video documentation

4,000,000,000 mobile
phone users on Earth
That number is important because it tells us
that 60% of Earthlings now have access to a
mobile telephone
tweet this!

Tuesday, May 5, 2009

mobile devices are helping drive video documentation

3 out of 5 U.S. mobile
phone users say they keep
their phone with them
when they’re not mobile
U.S. mobile phone consumers watch 3 tweet this!
hours of TV on their phones per month
source: Nielsen

Tuesday, May 5, 2009

content convergence is taking hold in entertainment industry

Average American Idol
voting participant votes 38
times for their favorite
contestant
Mobile phones, TV and the Internet are tweet this!
quickly becoming intertwined

Tuesday, May 5, 2009

what networks do U.S. Cable TV viewers watch most often

Top U.S. Cable TV Networks
# 9 - Arts and Entertainment
#12 - Discovery
#17 - HGTV
#20 - Food Network
#27 - The Learning Channel

HGTV, Food Network, DIY are owned tweet this!
by Scripps; largest revenue generator

Tuesday, May 5, 2009

it’s all about the revenue-earning potential

Advertisers Love
DIY and How-To
Television Shows

These shows attract homeowners with tweet this!
$75K US and above incomes

Tuesday, May 5, 2009

who is using video in the web in North America?

Top 10 Websites
1 Google 6 Apple
2 Microsoft 7 ESPN
3 AOL 8 The New York Time
4 Amazon 9 Weather Channel
5 Adobe 10 HP

100% of the top 10 websites in North tweet this!
America include video w/in 1 click
from the home page
Tuesday, May 5, 2009

we have the audience, the need, the technology, now what?

All we need is a standard
that will support the topic-
based nature of “how to”
video content
XML, and by extension, DITA, seemed tweet this!
to be a perfect ﬁt.

Tuesday, May 5, 2009

Demonstration of DITA Video Solution
Sean Healy
Tuesday, May 5, 2009

Contact information

Scott Abel scottabel@mac.com
http://thecontentwrangler.ning.com

Sean Healy shealy@wildbasinmedia.com
http://www.wildbasinmedia.com

Tuesday, May 5, 2009

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