MOVE Congress 2019 presentation by Silvija Mitevska, President of NGO TAKT, in the track 'Carving a new niche with Grassroots Sport Diplomacy' on 17 October.

1. Silvija Mitevska,
NGO TAKT, president
www.takt.org.mk
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FROM GRASSROOT INITIATIVES TO
SPORTS DIPLOMACY

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TAKT-Together Advancing
Common Trust
• Advancing gender equality
• Developing leadership via sport
• Promoting inclusion via sport

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Empowerment of girls and
women via sport

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Annual Conference on Sports & EU, Norway, 2017

5. What is Sports Diplomacy?
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6. SPORTS DIPLOMACY
Academic definition:
Sports diplomacy is “conscious, strategic and regular use of sport, sportspeople and
sporting events by state and non-state sporting actors to engage, inform and create a
favorable image among foreign publics and organizations, to shape their perceptions
in a way that is (more) conducive to the sending group’s desired goals.’’
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7. Examples of Sports Diplomacy
Indian and Pakistan’s Cricket
Diplomacy United States and China ping-pong
Diplomacy
Con Controversial basketball
sports diplomacy
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8. Strategies on Sports Diplomacy
In 2015 the Australian Government became the first country in the world
to produce Sports Diplomacy Strategy.
Sports Diplomacy 2030 – was launched by the Minster for Foreign
Affairs and the Minster for Sport in Sydney on February 2019.
Sports Diplomacy is an integral part of efforts to build ever strengthening
relations between the United States and other nation. Sport Diplomacy
Division Housed in the State Department's Bureau of Educational and
Cultural Affairs (ECA).
So strategies are cheap, popular and positive and countries like
Columbia, France, UK, Japan, Russia, Croatia, Spain start to use it.
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9. Diplomacy is beyond the
Sports diplomacy is a unique, positive and welcome development and
it that can be represented by sportspeople and sport regimes.
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state context

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11. Sport is the reason this network exist and a unique type of diplomacy
is the glue that binds it together.
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Amplify
Diplomatic
messages
Sports people
Core principle are
human rights
and security
Negotiate
Communicate
Positive and
effective

12. GRASSROOT SPORTS DIPLOMACY
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North Macedonia
Balkans
Kosovo
Greece

13. Mediating device
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Its fun, cheap
and effective
Connects people
on a
personal level
Brings people, nations
and states together
Build lasting
connections
We need to
Inspire
governments

14. SPORT IS MORE POWERFUL THAN
GOVERNMENT
,,Sports diplomacy has the power to change some
of the world. By providing theory and strategic
direction, it has the power to inspire. It has the
power to unite people in a way that little else does.
It speaks to youth all people, nations, and sports
organisations in a language they understand. Sport
can create hope where once there was only
despair.”
Nelson Mandela
THANK YOU
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