Traffic citations are awful. Cited drivers waste time resolving their ticket because the current system is inefficient, laborious, and antiquated. Our aim is to create the 'TurboTax of traffic tickets' and allow drivers to make informed decisions and act accordingly to resolve their case. Drivers are guided through the entire process of resolving a ticket, including paying the fine, submitting documents, finding an attorney, attending traffic school, and even switching insurance carriers. 3/21/13

1. TRAFFIC CITATIONS ARE AWFUL.
WE ARE MAKING THEM EASY TO MANAGE.
March 2013

2. TEAM
Greg Muender Jake Moffatt
Founder & President of TicketKick.com, an Team lead for both the launch of
innovative web based service for contesting CarHelper.com and current Realty Team
traffic tickets. Successfully acquired at Lead at ApartmentList.com.
$1.68 MM valuation in 2012.
Expert in Ruby on Rails with experience in
BS in Business Administration from San scaling, designing, and building at all levels of
Diego State University. the web application.
Startup Mentor at Stanford University Self-taught programmer since age 12.
r David Baga
i so
v VP of Sales & Business Development at Rocket Lawyer.
d
A Worked at Oracle Corporation, Information Builders, and at Trapezo.

3. OPPORTUNITY
135 million 209 million 90 million
parking tickets / year licensed drivers moving violations / year

4. PROBLEM
Resolving a ticket is...
Confusing Time Consuming Difficult
Drivers are not given complete The average cited driver spends The municipalities’ current
guidance and likely won’t make many hours completing simple system is unintuitive. Virtually no
the best decisions for their tasks such as paying the fine new technology has percolated
specific circumstances. and handling paperwork. into this space in over a decade.

5. VALIDATION
Of Polled Drivers...
89% felt that they had
71% thought it was too 65% thought that they
insufficient knowledge
difficult to find out how a wasted time by calling and
and a lack of information
ticket will affect their visiting the courts, mailing in
to make proper decisions to
driving record. documents, and paying fines.
resolve their ticket.

6. You can do a lot with your smart phone.
Deposit Your Checks File Your Taxes Manage Your Credit
We think you should manage your
ticket with one, too.

7. SOLUTION
For resolving a parking or
traffic ticket, motorcade
has your back.
Take a picture of the
ticket and we’ll import
the data. Pay your fine, dispute
it, or get help choosing
from the wizard. View your dashboard to
see all citations and
points on your driving
record.

8. BUSINESS MODEL
We make money by connecting people
with relevant products and services:
Product or Service Prospective Partner Revenue Per Acqusition User Adoption
Auto Insurance Insurance Carriers $100 20%
Legal Representation Law Firms $75 5%
Repairs for ‘fix-it-tickets’,
maintenance of vehicles Auto Repair Facilities $10 7%
Driver Education Traffic Schools $5 35%
Registration renewal, order
copies of driving record AAA / DMV Services $5 12%
high quality user
large expected
user base + data imported
from ticket
+ actionable intent
of customers = high potential
profit

9. COMPETITION
e
ad s e e
rc ou ffi
c
to rt
h
t
O
o o u
os
m C P
Information
Contest Ticket
Pay Fine
Find Attorney
Enroll Traffic School
Insurance Predictions
Guidance Wizard
Mobile App

10. USER ACQUISITION
ONLINE PARTNERS GUERRILLA
Increase search rankings: In Courts and parking Place marketing materials on
exchange for reputations and enforcement will promote our vehicles who have a parking
advertising credits, attorneys service on issued tickets and ticket on the windshield.
will create content by their websites. We’ll drastically
answering users’ questions lower their fine payment Affix ‘fake tickets’ on
on site, similar to Quora. default rates. windshields to get attention.
Leverage this buzz for PR.
Capitalize on existing search Users who post their activity
query demand with SEM via to social networks will be Promote to cited drivers at
Adwords PPC. randomly selected to have courthouses and municipalities.
their fine paid for by us.

11. CONTACT
www.motorcade.me
angel.co/motorcade
greg@motorcade.me
@motorcadeapp
916.792.3410 greg’s cell