Motivation
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Motivation is defined as the processes that account for an individual's intensity, direction, and persistence of efforts towards attaining a goal. It has three key elements: intensity, direction, and persistence. Motivation includes various terms like motives, needs, wants, drives, and wishes that activate needs and provide need satisfaction through engaging in work behavior. Motivation is a psychological phenomenon based on motives that is accepted by individuals and oriented toward goals in a dynamic and situational process. Theories of motivation include McClelland's needs theory of need for power, affiliation, and achievement, and Alderfer's ERG theory of existence, relatedness, and growth needs.
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Motivation
- 1. MOTIVATION
- 2. Defining Motivation • Motivation are the processes that account for an individual’s intensity, direction and persistence of effort towards attaining a goal. • Three key elements:- i. Intensity ii. Direction, and iii. Persistence
- 3. Concept Of Motivation • Includes various terms like motive, needs, wants, drives, wishes, incentives etc.. Motive Motivating Motivation Activating needs and providing Engagement in work Needs in individuals need satisfaction environment behaviour
- 4. Nature Of Motivation • Psychological phenomenon • Based on motive • Accepted by motivating • Goal oriented process • Person motivated in totality • Dynamic and situational • Complex process
- 5. Significance of Motivation • High performance level • Effective utilization of resources • High morale • Low employee turnover and absenteeism • Acceptance of organization changes • Confidence and satisfaction
- 6. THEORIES OF MOTIVATION
- 7. McClelland's Needs Theory McClelland has identified three types of basic motivating needs:- 1. Need for power 2. Need for affiliation, and 3. Need for achievement
- 8. Alderfer’s ERG Theory Alderfer has categorised the various needs into three categories:- 1. Existence needs 2. Relatedness needs, and 3. Growth needs