The document is notes from a basic marketing lecture given at the Human Resources University in Cambodia. It covers topics such as defining marketing, the 4 P's of marketing (product, price, place, promotion), calculating costs and profits, and factors that influence customer demand. Equations for costs, profits, and factors affecting demand are provided. The notes conclude with a reminder that understanding customers is essential for effective marketing.
The document is notes from a basic marketing lecture given at the Human Resources University in Cambodia. It covers topics such as defining marketing, the 4 P's of marketing (product, price, place, promotion), calculating costs and profits, and factors that influence customer demand. Equations for costs, profits, and factors affecting demand are provided. The notes conclude with a reminder that understanding customers is essential for effective marketing.
This document appears to be lecture notes from a basic marketing class taught in Cambodia. It includes:
1. An introduction that provides background on the university and course.
2. Six sections that cover marketing concepts like the 4Ps of marketing, calculating costs and profits, break even analysis, and developing a marketing plan.
3. Questions at the end of each section for students to answer.
The document is written in the Khmer language and uses terminology and examples relevant to marketing in Cambodia.
This document appears to be lecture notes from a basic marketing class taught in Cambodia. It includes:
1. An introduction that provides background on the university and course.
2. Six sections that cover marketing concepts like the 4Ps of marketing, calculating costs and profits, break even analysis, and developing a marketing plan.
3. Questions at the end of each section for students to answer.
The document is written in the Khmer language and uses terminology and examples relevant to marketing in Cambodia.
1. NATION RELIGION KING
Lectured : HORNG ROUS
YEAR I SEMESTER II
ROOM : D-302 (Weekend)
GR0UP: III
- SARUN AODOMMONY - TUN SOKKONG
- SUON TARA - EK SENGLONG
- KHEAV CHANTHU -VIN CHANTHA
- RAR SREYMARCH - HEM SREYLI
- ANG SREYLAK
3. កកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកក? ? What’s the importance of
Motivation ??
- កកកកកកកកកកកកកកកកកកកកកកកកក កកកកកកកកក (Increase Productivity)
- កកកកកកកកកកកកកកកកក (Increase Efficiency)
- កកកកកកកកកកកកកក (Increase Morale)
- កកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកក (Development of loyalty to the
Organization)
- កកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកក (Reduction of discipline
problems &
Organization
4. កកកកកកកកកកកកកកកកកកកកកកកកកក(Theories of
Motivation)
ក. កកកកកកកកX កកកY កកកកកកកMcGregor ( Theory X and
Theory Y )
McGregor
- កកកកកកកកកកក01 កកកកកកកកកកក1960 កកកកកកកក1964
- កកកកក1944 កកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកក កកHarvard
University
- កកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកMIT Sloan School
Management
- កកកកក1948 កកក1954 កកកកកកកកកកAntioch College
- កកកកក1955 កកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកក កក
Harvard University
- កកកកក1960 កកកកកកកកកកកកកកកកThe Human side of
Enterprise
កកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកក
5. Theory X : កកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកក
កកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកក
កកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកក
Theory Y : កកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកក
កកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកក
កកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកកក
កកកកកកកកកកកកកកកកកកកកកកកក