A new board idea for girls as there are many board designs for boys. Concept work and ideas.

1. 1

2. Who is Motion Surf l Background
MOTION SURF CONCEPTS
Motion Surf is new to the surf market. Motion Surf started
with one man and his wife shaping boards in their back yard.
They had two small children and decided that they would
create a girls board as they wanted to get their daughter
interested in surfing. Perhaps this is a niche market as girl’s
surfing was not as popular at the time. They thought this was
a shame so decided to develop a new girl’s range of boards.
(but suppose we will have to develop some for the boys
- ok, well go on then! If we have to - sigh - jokes :)
2
CONCEPTS
l CONCEPT DESIGN: MOTION SURF
l COMPANY: MOTION SURF
l GRIFFITH UNIVERSITY: 7007QCA
Date: 27th April 2012 | Copyright/Intellectual
Property Rights owner and governed
on a International level: Jamie Miller
| Masters of Digital Design
| Student Number: s2804105
All concepts, ideas and functions are owned and Copyrighted/Intellectual Property of
Jamie Miller and governed on an International level. If you would like to discuss anything
further, please do not hesitate to contact me at Griffith University, Brisbane, Queensland.
Reproduction is not permitted unless otherwise discussed and amended by Jamie Miller
(in a formal meeting and not via email or in other means of communication where Jamie
Miller, the company and the client is not present). Any reproduction or use of anything
contained within this document without Jamie Miller’s permission will be considered as
an offense and lead to legal and/or court procedures. Jamie Miller can be contacted at
the University although meetings will be held at another location other than University
campuses to ensure that the correct people are contacted and involved. Please note
that this is a student proposal unless otherwise stated, changed or amended by Jamie
THE SMALL PRINT
| Please note that this is student work unless
changed or amended by Jamie Miller

3. MOTION SURF CONCEPTS
The Concept
Surfing is a popular past-time globally especially here in
Australia. There are boards but mostly aimed towards
a more masculine audience. So here’s one for you girls!
Bright colours used and caters for all, even us big kids!
3
CONCEPTS
l CONCEPT DESIGN: MOTION SURF
l COMPANY: MOTION SURF
l GRIFFITH UNIVERSITY: 7007QCA
Date: 27th April 2012 | Copyright/Intellectual
Property Rights owner and governed
on a International level: Jamie Miller
| Masters of Digital Design
| Student Number: s2804105
All concepts, ideas and functions are owned and Copyrighted/Intellectual Property of
Jamie Miller and governed on an International level. If you would like to discuss anything
further, please do not hesitate to contact me at Griffith University, Brisbane, Queensland.
Reproduction is not permitted unless otherwise discussed and amended by Jamie Miller
(in a formal meeting and not via email or in other means of communication where Jamie
Miller, the company and the client is not present). Any reproduction or use of anything
contained within this document without Jamie Miller’s permission will be considered as
an offense and lead to legal and/or court procedures. Jamie Miller can be contacted at
the University although meetings will be held at another location other than University
campuses to ensure that the correct people are contacted and involved. Please note
that this is a student proposal unless otherwise stated, changed or amended by Jamie
THE SMALL PRINT
| Please note that this is student work unless
changed or amended by Jamie Miller

4. BOARD WAX
A range of boards suitable in all
CONCEPTS
shapes and sizes for girls.
4
MOTION SURF BELEIVES...
Motion Surf is committed to water sports and healthy living!
Surfing is an enjoyable past-time for all, good exercise
as this can raise the metabolic system which in turn keeps
us fit and healthy. The lifestyle is innocent, fun and does
not harm the environment hardly! Enjoying the sunshine,
water, and that feeling when you surf your first wave,
- AWESOME!
NATURAL EXUBERANCE AND ENJOYABLE FOR ALL
- FAMILIES, KIDS & EVEN PROFESSIONALS
(I’ve met them all and everyone says the same thing)!
- Surfing does not harm anyone (if you take care and are safe in the water)!
- There are many trained, experienced guides to help you
through learning if you are new to the water!
- An enjoyable past-time with friends, family or anyone who
shares the same ethos...really!
- Many locations to explore and new adventures to be had!
CONCEPTS
l CONCEPT DESIGN: MOTION SURF
l COMPANY: MOTION SURF
l GRIFFITH UNIVERSITY: 7007QCA
Date: 27th April 2012 | Copyright/Intellectual
Property Rights owner and governed
on a International level: Jamie Miller
| Masters of Digital Design
| Student Number: s2804105
All concepts, ideas and functions are owned and Copyrighted/Intellectual Property of
Jamie Miller and governed on an International level. If you would like to discuss anything
further, please do not hesitate to contact me at Griffith University, Brisbane, Queensland.
Reproduction is not permitted unless otherwise discussed and amended by Jamie Miller
(in a formal meeting and not via email or in other means of communication where Jamie
Miller, the company and the client is not present). Any reproduction or use of anything
contained within this document without Jamie Miller’s permission will be considered as
an offense and lead to legal and/or court procedures. Jamie Miller can be contacted at
the University although meetings will be held at another location other than University
campuses to ensure that the correct people are contacted and involved. Please note
that this is a student proposal unless otherwise stated, changed or amended by Jamie
THE SMALL PRINT
| Please note that this is student work unless
changed or amended by Jamie Miller

5. All concepts, ideas and functions are owned and Copyrighted/Intellectual Property of
Jamie Miller and governed on an International level. If you would like to discuss anything
further, please do not hesitate to contact me at Griffith University, Brisbane, Queensland.
Reproduction is not permitted unless otherwise discussed and amended by Jamie Miller
(in a formal meeting and not via email or in other means of communication where Jamie
Miller, the company and the client is not present). Any reproduction or use of anything
contained within this document without Jamie Miller’s permission will be considered as
an offense and lead to legal and/or court procedures. Jamie Miller can be contacted at
the University although meetings will be held at another location other than University
campuses to ensure that the correct people are contacted and involved. Please note
that this is a student proposal unless otherwise stated, changed or amended by Jamie
Miller. All statements within this document is true at the time of publishing and may be
amended at the discretion of Jamie Miller. This work is not owned by the University.
5
LONGBOARDS
29th April 2012
MALSFISH EYEMALS
The Lineup...
CONCEPTS
l CONCEPT DESIGN: MOTION SURF
l COMPANY: MOTION SURF
l GRIFFITH UNIVERSITY: 7007QCA
Date: 27th April 2012 | Copyright/Intellectual
Property Rights owner and governed
on a International level: Jamie Miller
| Masters of Digital Design
| Student Number: s2804105
| Date: 29th April 2012
| Please note that this is student work unless
changed or amended by Jamie Miller

6. CONCEPTS
l CONCEPT DESIGN: MOTION SURF
l COMPANY: MOTION SURF
l GRIFFITH UNIVERSITY: 7007QCA
Date: 27th April 2012 | Copyright/Intellectual
Property Rights owner and governed
on a International level: Jamie Miller
| Masters of Digital Design
| Student Number: s2804105
6
COLOUR USAGE
Motion Surf uses colors which are easy-going
on the eye creating a majestic look and feel.
BLACK
RGB - 111 CMYK - 75 67 66 89 Pantone - Black C
PURPLE
RGB - 58 24 84 CMYK - 87 100 32 32 Pantone - 273
BLUE
RGB - 46 54 144 CMYK - 87 100 30 21 Pantone - 2627 C
PINK
RGB - 187 27 141 CMYK - 26 99 0 0 Pantone - 675 C
WEB & PRINT USAGE
| Date: 29th April 2012
All concepts, ideas and functions are owned and Copyrighted/Intellectual Property of
Jamie Miller and governed on an International level. If you would like to discuss anything
further, please do not hesitate to contact me at Griffith University, Brisbane, Queensland.
Reproduction is not permitted unless otherwise discussed and amended by Jamie Miller
(in a formal meeting and not via email or in other means of communication where Jamie
Miller, the company and the client is not present). Any reproduction or use of anything
contained within this document without Jamie Miller’s permission will be considered as
an offense and lead to legal and/or court procedures. Jamie Miller can be contacted at
the University although meetings will be held at another location other than University
campuses to ensure that the correct people are contacted and involved. Please note
that this is a student proposal unless otherwise stated, changed or amended by Jamie
THE SMALL PRINT
Miller. All statements within this document is true at the time of publishing and may be
amended at the discretion of Jamie Miller. This work is not owned by the University.
| Please note that this is student work unless
changed or amended by Jamie Miller

7. 7
HOW DO WE SOUND?
Motion Surf is a positive experience which exudes positivity!
We like to have innocent fun and encourage healthy water,
sporting activities!
The use of different vibrant colors encourages a healthy,
fun, lifestyle as enjoying hobbies can give us pleasure
alongside a busy working week!
The Ocean can be a very calming place and is blue in
color which is also calming.
Motion like the Ocean is a play on the connotation of movement.
This sounds like we should move to the Ocean as we shape
ourselves to the water as we surf becoming part of it!
This is something which should be experienced as no
one can describe this! So see how you go and have a go!
CONCEPTS
l CONCEPT DESIGN: MOTION SURF
l COMPANY: MOTION SURF
l GRIFFITH UNIVERSITY: 7007QCA
Date: 27th April 2012 | Copyright/Intellectual
Property Rights owner and governed
on a International level: Jamie Miller
| Masters of Digital Design
| Student Number: s2804105
All concepts, ideas and functions are owned and Copyrighted/Intellectual Property of
Jamie Miller and governed on an International level. If you would like to discuss anything
further, please do not hesitate to contact me at Griffith University, Brisbane, Queensland.
Reproduction is not permitted unless otherwise discussed and amended by Jamie Miller
(in a formal meeting and not via email or in other means of communication where Jamie
Miller, the company and the client is not present). Any reproduction or use of anything
contained within this document without Jamie Miller’s permission will be considered as
an offense and lead to legal and/or court procedures. Jamie Miller can be contacted at
the University although meetings will be held at another location other than University
campuses to ensure that the correct people are contacted and involved. Please note
that this is a student proposal unless otherwise stated, changed or amended by Jamie
THE SMALL PRINT
| Please note that this is student work unless
changed or amended by Jamie Miller

8. Motion Surfing believes in BALANCE!
Why? Balance is the essential integral part to life.
Surfing allows us to further develop our natural co-ordination skills.
A sport within itself that has been passed down through the generations.
CONCEPTS
l CONCEPT DESIGN: MOTION SURF
l COMPANY: MOTION SURF
l GRIFFITH UNIVERSITY: 7007QCA
Date: 27th April 2012 | Copyright/Intellectual
Property Rights owner and governed
on a International level: Jamie Miller
| Masters of Digital Design
| Student Number: s2804105
All concepts, ideas and functions are owned and Copyrighted/Intellectual Property of
Jamie Miller and governed on an International level. If you would like to discuss anything
further, please do not hesitate to contact me at Griffith University, Brisbane, Queensland.
Reproduction is not permitted unless otherwise discussed and amended by Jamie Miller
(in a formal meeting and not via email or in other means of communication where Jamie
Miller, the company and the client is not present). Any reproduction or use of anything
contained within this document without Jamie Miller’s permission will be considered as
an offense and lead to legal and/or court procedures. Jamie Miller can be contacted at
the University although meetings will be held at another location other than University
campuses to ensure that the correct people are contacted and involved. Please note
that this is a student proposal unless otherwise stated, changed or amended by Jamie
THE SMALL PRINT
8
| Please note that this is student work unless
changed or amended by Jamie Miller

9. 9
THE PLACES TO GO...A Few Ideas!
Well.... what can I say....here are a few ideas to get you started!
Try and check out the surf cams before you go, normally you can
view the surf on the internet cameras.
Gold Coast, Australia
Melbourne, Australia
California, USA
Hawaii, USA
CONCEPTS
l CONCEPT DESIGN: MOTION SURF
l COMPANY: MOTION SURF
l GRIFFITH UNIVERSITY: 7007QCA
Date: 27th April 2012 | Copyright/Intellectual
Property Rights owner and governed
on a International level: Jamie Miller
| Masters of Digital Design
| Student Number: s2804105
All concepts, ideas and functions are owned and Copyrighted/Intellectual Property of
Jamie Miller and governed on an International level. If you would like to discuss anything
further, please do not hesitate to contact me at Griffith University, Brisbane, Queensland.
Reproduction is not permitted unless otherwise discussed and amended by Jamie Miller
(in a formal meeting and not via email or in other means of communication where Jamie
Miller, the company and the client is not present). Any reproduction or use of anything
contained within this document without Jamie Miller’s permission will be considered as
an offense and lead to legal and/or court procedures. Jamie Miller can be contacted at
the University although meetings will be held at another location other than University
campuses to ensure that the correct people are contacted and involved. Please note
that this is a student proposal unless otherwise stated, changed or amended by Jamie
THE SMALL PRINT
| Please note that this is student work unless
changed or amended by Jamie Miller

10. 10
TIMELINE & SEQUENCE OF EVENTS ALWAYS GOVERNS TRUTH!!
ALWAYS BE TRUE TO THOSE AROUND YOU
What does Motion Surf stand for?
GENUINITY
AUTHENTIC
ALWAYS SPEAK YOUR TRUTH
RIGHT INTENTIONS
HARD WORKING
CONCEPTS
l CONCEPT DESIGN: MOTION SURF
l COMPANY: MOTION SURF
l GRIFFITH UNIVERSITY: 7007QCA
Date: 27th April 2012 | Copyright/Intellectual
Property Rights owner and governed
on a International level: Jamie Miller
| Masters of Digital Design
| Student Number: s2804105
| Date: 29th April 2012
All concepts, ideas and functions are owned and Copyrighted/Intellectual Property of
Jamie Miller and governed on an International level. If you would like to discuss anything
further, please do not hesitate to contact me at Griffith University, Brisbane, Queensland.
Reproduction is not permitted unless otherwise discussed and amended by Jamie Miller
(in a formal meeting and not via email or in other means of communication where Jamie
Miller, the company and the client is not present). Any reproduction or use of anything
contained within this document without Jamie Miller’s permission will be considered as
an offense and lead to legal and/or court procedures. Jamie Miller can be contacted at
the University although meetings will be held at another location other than University
campuses to ensure that the correct people are contacted and involved. Please note
that this is a student proposal unless otherwise stated, changed or amended by Jamie
Miller. All statements within this document is true at the time of publishing and may be
amended at the discretion of Jamie Miller. This work is not owned by the University.
THE SMALL PRINT
MORAL AND ETHICAL
| Please note that this is student work unless
changed or amended by Jamie Miller
HONEST