This edition features a handful of The Most Influential Women Leaders In Business that are leading us into a better future Read More: https://ciolook.com/most-influential-women-leaders-in-business-2023-july2023/

1. VOL 07 I ISSUE 06 I 2023
Know-How
How do Women Leaders
Develop a Healthy
Work Environment?
Emma
Transforming Home Care while
Making a Difference in the Franchise Community
Dickison
Emma Dickison,
CEO & President
Home Helpers®
Home Care
Most
Women
Leaders in
Business2023
Influential
Attributes of Success
Traits of Influential
Leaders in the Modern
Business Arena

2. #ciolookmagazine

3. Passion is energy.
Feel the power
that comes from
focusing on what excites you.

4. An Odyssey of
Passionate
Desire Towards
Triumph

5. mbition’ profoundly indicates a desire to
Aincorporate the objectives that one has
substantially planned with a vision to achieve
great outcomes. This is to the young people in their 20s
and 30s who hold an immortal ambition springing from
within. These coherent personas are ready to
accomplish it by questioning the traditional operational
methods with an approach to enabling innovations in
the modern business arena.
These leaders have a quest and a desire to develop new
methods to transform the operational structure of the
businesses along with personal development and
painstakingly follow through on them, no matter how
long and arduous.
Ambitious people are goal-oriented and are always
striving towards the next accomplishment. This is to
those who understand the enormous effort that is
required to build a successful and peaceful life and are
willing to supply the effort. For it is very narrow and
hard, the road to a noble future. Ambition is the trait
that allows people to apprehend the ways to succeed
and turn it into a game where winning is not about just
achieving which results in great outcomes in the
dedicated working principles.
Leaders who exhibit truthfulness in their daily lives gain
the trust of those around them. Their transparency
about their strengths and weakness makes people want
to follow them. These mentors prove their honesty by
how they live. They admit their mistakes and apologize
when they’re wrong. Instead, they acknowledge and
learn from their failures.
Passion is an absolutely indispensable trait when it
comes to leadership. Leaders are about their causes,
the organization, and its espoused and enacted beliefs.
In fact, it is a passion that drives ambition.
When you’re passionate about a project, about a cause,
about an organization, it motivates you to be a part of it
and to make a difference. Many of us have seen the flip
side of this scenario and the results are a decrease in
self-efficacy of teams, employee motivation and
organizational cohesion.
Employees can’t effectively carry out and achieve goals
that they don’t care about. Many times, passionate
leadership is needed to drive determination,
motivation, and achievement. When employees feel
emotionally connected to their organization, they are
more committed, engaged, and effective and this is a
recipe for success and long-term sustainability.
Embracing the journey of such coherent starlets,
CIOLook features enchanting stories of these
proficient leaders in its latest edition, “Most Influential
Women Leaders in Business- 2023.” Flip through the
pages and delve into the journey that blends ambition
with passion towards a spark to innovate.
Have a Delightful Read!

6. Emma
Transforming Home Care while
Making a Difference in the Franchise Community
Dickison
Emma
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Know-How
How do Women Leaders Develop
a Healthy Work Environment?
Attributes of Success
Traits of Influential Leaders in the
Modern Business Arena
A R T I C L E S

8. CONTENT
Senior Editor Alan Swann
Executive Editors AbhishekJoshi
Alex Spellman
DESIGN
Visualizer Dave Bates
Art & Design Director Revati Badkas
Associate Designer Ankita Pandharpure
SALES
Senior Sales Manager Sihanee M., Rouniyar A.
Customer Success Manager Jack Ryan, Alan Swann
Sales Executives John, Rohit
TECHNICAL
Technical Head Prachi Mokashi
Technical Consultant Victor Collins
July, 2023
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9. Brief
Company Name
Emma Parkinson
Director
Emma Parkinson is an empowering woman who is one of the
most formidable leaders to walk on the earth, imprinting her
footprints with compelling business wisdom.
Emma Dickson
CEO & President
Emma is a strong advocate for increasing awareness of the
critical role that home care plays in the healthcare continuum.
Home Helpers® Home Care
homehelpershomecare.com
International Energy
Products Limited
internationalenergyproducts.com
Ellen Wakelam
Co-founder &
Director
Ellen Wakelam, co-founder and proprietor of In the Welsh
Wind, an award-winning west Wales distillery, was named a
winner at the prestigious Natwest Everywoman Awards 2021.
In the Welsh
Wind Distillery
inthewelshwind.co.uk
Grace Kusta Nasralla
Director of
Operations
Grace is a professional business women who is extremely
knowledgeable in her field of expertise.
e-presence Consultants
e-presence.ca
Mountain Air Marketing
mountainairmarketing.com
Rachel is an owner of an award winning digital marketing
boutique agency in beautiful Colorado Springs.
Rachel Gomez
Co-owner
Featured Person
Most
Women
Leaders in
Business2023
Influential

10. Emma
Dickison
C O V E R S T O R Y
Transforming Home Care while
Making a Difference in the Franchise Community
At Home Helpers® Home
Care, Emma encourages
team members to seek
new experiences, foster
inclusivity, and actively voice
their ideas.

11. Emma Dickison,
CEO & President
Home Helpers® Home Care

12. mma Dickison, the dedicated CEO & President of
EHome Helpers® Home Care, has led the
organization to unprecedented heights over the
past 16 years. With a visionary approach, she propelled
the organization from $37 million to an impressive
$251 million, showcasing her remarkable ability to lead
and transform Home Helpers Home Care.
Emma's passion for Home Helpers Home Care stems
from a genuine desire to make a tangible difference in
the lives of those in need. Her unwavering commitment
to improving the well-being of others has been the
guiding force behind her remarkable journey.
Beyond her influential role at Home Helpers Home
Care, Emma has embraced opportunities to contribute
to the home care industry wide. As the past President
of the Board of Directors for the Home Care
Association of America, she has tirelessly worked
alongside her colleagues to establish industry
standards of care and safety, particularly during the
challenging times of the COVID-19 pandemic. Together,
they have met the growing demands for care and
ensured that individuals in need receive the highest
quality support.
Emma's journey to Home Helpers Home Care has been
marked by notable achievements in other franchise
organizations. Her expertise and strategic thinking
were instrumental in her role as Vice President of
Franchise Services for Sylvan Learning Centers, where
she made significant contributions to the company's
success. Prior to that, she honed her leadership skills as
the Director of Franchise Services for Blockbuster
Video, gaining valuable experience along the way.
Driven by a deep sense of responsibility, Emma firmly
believes in giving back to the franchise community. Her
extensive involvement with the International Franchise
Association showcases her commitment to this belief.
Currently serving on the Women's Franchise
Committee, Emma actively contributes to empowering
women within the industry. Additionally, she takes
great pride in co-founding the Women's Franchise
Network in Southwest Ohio, fostering connections and
support among women in franchising.
A Found Calling in Franchising and Home Care
Initially, Emma never considered a career in franchising.
During her college years, she focused on education and
history with the intention of becoming a teacher.
However, as Emma embarked on her professional
journey, she witnessed the remarkable positive impact
that franchising had in the lives of aspiring
entrepreneurs.
As her career progressed, Emma found franchising to
be rewarding as teams under her leadership helped
entrepreneurs establish and accomplish their personal
goals through franchising. Emma also found she had a
knack in developing efficient and scalable processes, as
well as implementing training programs that would
eventually become standard practices.
In addition to her professional journey, Emma's
firsthand experience as a family caregiver led her to
recognize the immense potential of joining the Home
Helpers® Home Care team. She realized that the home
care industry aligned perfectly with her experience and
passion for improving the lives of others.
Home care plays a crucial role in our healthcare
continuum, enabling individuals to maintain their
independence and reside in their own homes for longer
periods. The work Emma and the team at Home
Helpers Home Care engages in enhances the lives of
clients and brings positive changes to their families'
lives.
Driving Long-Term Strategy and Advocacy
As the leader of Home Helpers® Home Care, Emma
plays a vital role in shaping the long-term strategy of
the organization. Collaborating with the executive
leadership team, she contributes to establishing a clear
vision and developing comprehensive programs that
drive the business towards robust profitability and
ensure a favorable return on franchisees' investments.
Leveraging the collective expertise of the leadership
team and experienced staff of at the Home Helpers
National Support Center, Home Helpers® Home Care
is able to identify and seize opportunities efficiently
while maintaining scalability.
Recognizing the significance of influencing the business
climate within the industry, Emma actively dedicates
her time to lobbying efforts alongside prominent
organizations such as the International Franchise
Association and the Home Care Association of America.
As Emma shares, “It is crucial for policymakers to hear
the voice of franchise owners when formulating
policies. By actively participating in these lobbying

13. efforts, our goal is to shape a favorable environment for
the franchise industry and foster a conducive
atmosphere for Home Helpers® Home Care and its
franchisees.”
Uniting Teams for Market Leadership
Emma adopts an approach of setting the vision and
empowering her leadership team to drive the
organization forward. She believes in the expertise and
capabilities of her proven leadership team to develop
the strategies that will position Home Helpers® Home
Care as a market leader in the coming decade. Through
collaborative efforts, they determine the integration of
innovative care practices, strategies to differentiate the
brand, and the creation of programs that foster
profitable businesses for franchisees.
In addition to the exceptional leadership team, Emma
expresses her gratitude for the remarkable staff at the
Emma adopts an
approach of setting the
vision and empowering
her leadership team to
drive the organization
forward.

14. National Support Center. She takes pride in the team
the organization has assembled that comprises some of
the industry's brightest minds and top talent.
This dedicated team works diligently to provide
unwavering support to the franchisees, enabling them
to operate more efficiently, seize opportunities in their
respective markets, and ultimately enhance the
exceptional care they deliver to clients.
Journey of Impact in Franchising and Home Care
Emma's journey to her current position as an executive
has been characterized by diverse experiences across
various industries and roles. Reflecting on her career,
Emma identifies several significant moments that hold
special meaning for her:
Ÿ Taking on the leadership role at Home Helpers®
Home Care as CEO & President: This was a pivotal
moment for Emma as it marked her first experience
in a CEO position. She is genuinely passionate about
the business of Home Helpers Home Care and has
successfully overseen its substantial growth. Emma
has been instrumental in scaling the proven concept
of Home Helpers, enabling it to support over 1,500
communities across the country.
Ÿ Receiving the IFA's Crystal Compass Leadership
Award: Emma's selection for this prestigious award
acknowledges the personal impact she has made on
the franchise industry as a whole. This recognition
underscores her exceptional leadership and
contributions to the field.
Ÿ Serving as President of the Board of Directors for
the Home Care Association of America: Emma takes
great pride in her role with the association, where
she and her colleagues have worked diligently to
elevate the status of caregivers as front-line,
Home Helpers® Home Care
recognizes the importance of
leveraging business intelligence
to make informed decisions
and assist franchisees in
optimizing their performance.
Home Helpers® Home Care
recognizes the importance of
leveraging business intelligence
to make informed decisions
and assist franchisees in
optimizing their performance.

15. essential employees. Their efforts have not only
raised awareness about the importance of their
work but also ensured that caregivers receive the
necessary benefits associated with their essential
employee status.
These moments highlight Emma's significant
achievements and the meaningful contributions she has
made throughout her career in the franchise industry
and the home care sector.
Meeting the Rising Demand
According to Emma, one of Home Helpers® Home
Care's most significant recent challenges was meeting
the increasing demand in the industry, which was
amplified by the COVID-19 pandemic. The recognition
of the benefits of home care in terms of health, financial
aspects, and emotional well-being continues to lead to
the industry’s growing popularity among consumers
and policymakers.
To address this challenge, Home Helpers® Home Care
has focused on opening job opportunities to a broader
range of individuals and providing top-notch training
for career changers. These efforts have resulted in the
hiring of over 4,900 new Caregivers in 2023 alone.
Franchisees have also enhanced retention programs to
support the network of franchisees.
By effectively meeting the demand in the industry,
Home Helpers® Home Care franchisees ensure they
can provide quality care while offering valuable career
opportunities to individuals seeking employment and
that desire to make a positive impact in their
communities.
By embracing these principles of seizing opportunities,
continuous learning, and taking calculated risks,
aspiring leaders can pave paths to success.
Empowering Franchisees with Data-driven Insights
In today's highly competitive business environment,
having access to current and relevant data is essential.
Home Helpers® Home Care recognizes the importance
of leveraging business intelligence to make informed
decisions and assist franchisees in optimizing their
performance. The company’s flexible business model
allows for localization, meaning the team assists
franchisees in identifying the factors that have a
material impact on their specific business.
While acknowledging the advancing role of technology,
such as AI and chatbots, Emma acknowledges that
Home Helpers® Home Care is fundamentally a "people
business." Its purpose is to serve as an extended family
when families are unable to provide care themselves.
Therefore, she believes that an integrated approach
combining technology and in-person care will remain
crucial for the organization in the coming years.
Guiding the Path to Long-term Business Success
Emma understands the importance of setting
milestones and actionable plans to achieve long-term
targets for the business. To reach a 10-year goal, she
emphasizes to her team the need to establish
milestones at various intervals, including 3-year plans,
1-year plans, quarterly plans, and even weekly to-do
lists. By breaking down the larger goal into manageable
chunks, the organization stays focused and ensures
that their efforts align with the desired outcomes.
Emma emphasizes the significance of staying true to
the established plans and maintaining sight of both the
immediate and long-term objectives simultaneously. It's
essential to prioritize activities and tasks that
contribute to the one-year plan, as spending time on
activities that do not align with the overarching goal
may divert the business from its intended trajectory.
Inspirations for Leadership Success
Emma draws inspiration from various aspects of her
life, including attending church, playing golf, running,
and spending time with her family. These experiences
contribute to her personal growth and overall well-
being. At Home Helpers® Home Care, she encourages
team members to seek new experiences, foster
inclusivity, and actively voice their ideas. Emma
believes that everyone has valuable insights, and by
working together, they can identify the most promising
ideas to pursue.
When offering advice to aspiring leaders, Emma
emphasizes the importance of seizing opportunities
without waiting for the perfect time or role. She
encourages individuals to keep moving forward, saying
"yes" to opportunities that come their way. Embracing
the present and learning from each experience is key.
Emma also advocates for boldness and taking
calculated risks, as she believes that rewards are
seldom obtained without some level of risk involved.

18. How do
Women Leaders
Women Leaders
Women Leaders
Develop a Healthy Work
Environment?
n the modern corporate landscape, the importance of a
Ihealthy work environment cannot be overstated. A
positive workplace fosters employee satisfaction,
productivity, and overall organizational success. Women
leaders have made significant strides in transforming
workplaces by infusing them with empathy, communication,
and collaboration. In this article, we will explore how women
leaders develop a healthy work environment that encourages
growth, inclusivity, and the well-being of their teams.
Empowering and Inclusive Leadership
One of the keyways women leaders cultivate a healthy work
environment is through their leadership style. They often
adopt an empowering and inclusive approach, recognizing the
unique strengths and perspectives of each team member. By
creating an environment where diverse voices are heard and
respected, women leaders foster a sense of belonging and
appreciation, allowing employees to feel valued for their
contributions regardless of their gender or background.
Open Communication and Feedback
Effective communication lies at the core of a healthy work
environment. Women leaders encourage open communication
among team members and themselves. They promote
transparent feedback channels, enabling constructive
criticism and regular performance evaluations. This approach
not only facilitates continuous improvement but also builds
trust and reinforces a culture of mutual support.
Work-Life Balance Support
Women leaders often understand the importance of work-life
balance, as they have experienced unique challenges in their
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19. Know-How
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20. professional journeys. They prioritize the well-being of
their team members, encouraging them to maintain a
healthy balance between work and personal life. This
can involve offering flexible working hours, remote
work options, and mental health resources to help
employees manage stress and maintain their overall
well-being.
Mentorship and Development Opportunities
Women leaders recognize the significance of
mentorship and development for fostering a healthy
work environment. They actively engage in mentoring
programs, providing guidance and support to aspiring
leaders within their organization. By investing in their
employees' professional growth, women leaders
empower them to reach their full potential and
contribute meaningfully to the organization's success.
Conflict Resolution and Emotional Intelligence
Conflict is an inevitable aspect of any workplace, but
how it is managed makes a significant difference in
creating a healthy environment. Women leaders often
demonstrate exceptional emotional intelligence,
enabling them to handle conflicts with empathy,
fairness, and understanding. They encourage open
dialogue and work towards resolving issues promptly,
without undermining team morale.
Diversity and Inclusivity Initiatives
Promoting diversity and inclusivity is a hallmark of
women leaders who seek to create a thriving work
environment. They champion diversity initiatives,
ensuring that individuals from all backgrounds are
represented and empowered within the organization.
By embracing diverse perspectives and ideas, women
leaders foster creativity and innovation among their
teams.
Recognition and Celebration of Achievements
Acknowledging and celebrating achievements, big and
small, play a pivotal role in maintaining a positive work
environment. Women leaders actively recognize the
efforts and accomplishments of their team members,
which boosts motivation and enhances employee
engagement. By valuing their contributions, women
leaders inspire their teams to perform at their best.
Lead by Example
Women leaders lead by example, demonstrating the
values and behaviors they expect from their team
members. They embody integrity, accountability, and a
strong work ethic, inspiring others to follow suit. By
setting a positive example, they create a culture of trust
and professionalism within the organization.
Supportive Team Building
Women leaders recognize the importance of fostering
strong team dynamics. They actively promote team-
building activities and initiatives that encourage
collaboration, communication, and camaraderie among
employees. These activities help strengthen
relationships, improve teamwork, and create a sense of
unity among team members.
Encourage Continuous Learning
To keep their organizations competitive and employees
engaged, women leaders promote a culture of
continuous learning and professional development.
They encourage employees to acquire new skills and
knowledge through workshops, training programs, and
educational opportunities. This commitment to
learning fosters adaptability and a growth mindset
within the workplace.
Flexibility in Problem-Solving
Women leaders approach problem-solving with
flexibility and openness. They encourage their teams to
explore creative solutions and think outside the box. By
promoting a culture that welcomes innovative ideas,
they instill confidence in their employees and inspire
them to approach challenges with a positive attitude.
Women leaders play a vital role in developing a healthy
work environment that promotes productivity,
employee well-being, and inclusivity. Through their
leadership style, support for work-life balance,
recognition of diversity, and commitment to employee
development, they create an organizational culture
that nurtures growth and success for everyone
involved. By incorporating these additional pointers,
women leaders can continue to drive positive change
and make a lasting impact on their teams and
workplaces.
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24. Attributes of Success
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25. Traits of
Influential Leaders
in the
Modern Business
Arena
n the fast-paced and dynamic landscape of the
Imodern business world, influential leaders play a
critical role in driving organizations towards
success. These leaders possess a unique set of traits
that inspire and motivate their teams, navigate through
challenges, and foster a culture of innovation and
growth. In this article, we will explore the key traits
exhibited by influential leaders in the contemporary
business arena.
Vision and Strategic Thinking
Influential leaders are visionary thinkers who can see
beyond the immediate challenges and envision a
compelling future for their organizations. They develop
a clear and inspiring vision that aligns with their values
and long-term goals. Through strategic thinking, they
create actionable plans that lead their teams in the
right direction and adapt to changing market
conditions.
Empowering Leadership
Successful leaders understand that empowering their
teams is essential for sustainable growth. They
delegate responsibilities, encourage decision-making at
all levels, and foster an environment where employees
feel trusted and valued. By empowering their teams,
influential leaders unlock creativity and initiative,
resulting in improved productivity and higher levels of
job satisfaction.
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26. Effective Communication
Influential leaders excel in communication, both as
active listeners and persuasive speakers. They
articulate their vision, goals, and expectations clearly
and openly engage in two-way communication with
their team members. This enables them to build strong
relationships, resolve conflicts, and maintain
transparency, thus gaining the trust and loyalty of their
workforce.
Adaptability and Resilience
In today's rapidly changing business landscape,
influential leaders must be adaptable and resilient.
They embrace change as an opportunity for growth
rather than a threat. When faced with challenges, they
remain composed, quickly assess the situation, and lead
their teams through uncertain times with confidence
and determination.
Emotional Intelligence
Emotional intelligence is a crucial trait of influential
leaders. They possess a deep understanding of their
own emotions and those of others. This enables them to
empathize with their team members, address concerns,
and foster a positive work environment. Leaders with
high emotional intelligence can effectively manage
stress and build strong, cohesive teams.
Courage and Risk-Taking
Influential leaders are not afraid to take calculated risks
to drive their organizations forward. They have the
courage to challenge the status quo, make difficult
decisions, and embrace innovation. By encouraging
risk-taking within reasonable boundaries, these leaders
create a culture of continuous improvement and
resilience.
Integrity and Ethical Conduct
Integrity is a non-negotiable trait for influential leaders.
They lead by example, demonstrating ethical behavior
and a commitment to honesty and transparency. Their
integrity instills confidence in their teams, customers,
and stakeholders, earning them respect and credibility
in the business world.
Mentorship and Development
Influential leaders understand the importance of
nurturing future leaders. They actively engage in
mentorship and development programs, guiding and
supporting their employees' growth. By investing in
their team members' professional and personal
development, they create a loyal and highly skilled
workforce.
Customer-Centric Approach
Exceptional leaders prioritize their customers' needs
and expectations. They continuously seek feedback,
listen to customer insights, and use this information to
refine their products and services. A customer-centric
approach allows influential leaders to stay ahead of
their competition and build lasting relationships with
their clients.
Collaboration and Team Building
Influential leaders foster a collaborative work culture
where teamwork and collective achievements are
valued. They promote diversity of thought and
encourage cross-functional collaboration, leading to
innovative solutions and a stronger sense of unity
within the organization.
In the ever-evolving business landscape, influential
leaders possess a unique combination of traits that set
them apart. From visionary thinking and empowering
leadership to emotional intelligence and ethical
conduct, these leaders inspire their teams to reach new
heights and drive their organizations towards success.
By embracing these traits, aspiring leaders can adapt to
the challenges of the modern business arena and create
a positive and thriving work environment for their
teams.
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