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Most Contagious 2008
The document reviews the key trends and technologies in the marketing industry for 2008, emphasizing the shift toward two-way communication in marketing, especially highlighted by Barack Obama's innovative campaign strategies. It also discusses the rise of mobile applications, cloud computing, and the impact of social media on advertising, alongside various high-profile events and initiatives in the marketing landscape. Contagious magazine aims to promote non-traditional media and innovative practices in marketing for brands navigating these changes.
