The document presents a green campaign called MOREthanGREEN for 's-Hertogenbosch, the capital city of Noord-Brabant, Netherlands. The campaign aims to make the city more sustainable, healthy, and socially cohesive by engaging inhabitants online and offline. It will promote green spaces, nature, and an eco-friendly identity through a website, activities, and networking to inspire residents to live healthier, more sustainable lifestyles and feel proud of their city. The target audience is all inhabitants, both online and offline users, and success will be measured using analytics, social media metrics, surveys, and promoting an identity as a green and healthy city.

1. MOREthanGREEN
‘s-Hertogenbosch
Team:
Christiaan Reubsaet
Ludo Stanziani
Marion Venmans
Linde van Erp

2. ITEMS
• ‘s-Hertogenbosch
• Why green?
• Campaign
• Ideology
• Target Audience
• Promotion
• Standards
MOREthanGREEN ‘s-Hertogenbosch

3. ‘s-HERTOGENBOSCH
• The capital of Noord-Brabant
• +/- 102.900 inhabitants
• 1185
• (Culture) History
• Beautiful nature
• Plenty cafes
• Wide selection of schools
• Hospitable city
MOREthanGREEN ‘s-Hertogenbosch

4. WHY GREEN?
The society wants green because:
‘s-Hertogenbosch wants green because:
(they have the ambition to create a save, livable and eco-friendly city)
Developments
• They feel more at ease
• Air pollution
• Need for sustainability
• Unwanted Noise
• (Eco-easy & Business as unusual)
Soil Pollution
• Environmental Forces
MOREthanGREEN ‘s-Hertogenbosch

5. ` IS GREEN
THE FUTURE
BUT NOT JUST GREEN…

6. NATURE HEALTH SUSTAINABLE SOCIETY

8. TARGET AUDIENCE
BEWONERS
INHABITANTS
MOREthanGREEN ‘s-Hertogenbosch

9. MOREthanGREEN
Groen staat centraal!
MOREthanGREEN ‘s-Hertogenbosch

10. CAMPAIGN
BRANDING CAMPAGNE
• Bewoners worden trotser
Goal
• Gezondheid
• Inspire
• Duurzaam
• Triggering
• Samenleving
• Awareness of their health
• Respect for the environment
• Cohesive & Connected
• Proud
• Online & Offline community
MOREthanGREEN ‘s-Hertogenbosch
MOREthanGREEN ‘s-Hertogenbosch

11. CAMPAIGN
TOGETHER they discover, experience & enjoy ‘s-Hertogenbosch!
MOREthanGREEN ‘s-Hertogenbosch
MOREthanGREEN ‘s-Hertogenbosch

12. CAMPAIGN
Response
• Active
• Better feeling
• Attractive city
• Better economy
• More business
• Tourism
• More transactions
• Online & Offline community
MOREthanGREEN ‘s-Hertogenbosch

13. CAMPAIGN
“ If we can imagine it, we can create it.
If we can dream it, we can become it!”
Walt Disney
ONLINE > OFFLINE
MOREthanGREEN ‘s-Hertogenbosch

14. CAMPAIGN
Identity: Eco-friendly city, with a health conscious society
in a natural environment..
MOREthanGREEN ‘s-Hertogenbosch

15. CAMPAIGN
MOREthanGREEN ‘s-Hertogenbosch

17. IDEOLOGYMiddelen
• Online en Offline
• • Inspireren en activeren
Activities
• Internet Platform with personalization
• Offline community
• Networking
• A green identity
MOREthanGREEN ‘s-Hertogenbosch

18. TARGET AUDIENCE
• The active ones
• The non- active ones
• The web users
• The non-web users
• All inhabitants!
MOREthanGREEN ‘s-Hertogenbosch

19. PROMOTION ONLINE & OFFLINE
MOREthanGREEN ‘s-Hertogenbosch

24. STANDARDS
• Internet Platform by Google Analytics
• Social Network: Attendence & popularity
• Number notifications
• Sample research
MOREthanGREEN ‘s-Hertogenbosch

25. WORKING TOGETHER FOR ONE GOAL…

26. … IS THE KEY TO SUCCESS !

28. Thank you for watching
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