This document discusses using pay-per-click (PPC) lead generation campaigns to target government assistance programs. It recommends focusing keywords on programs like Food Stamps, WIC, and TANF that have low cost-per-click bids, low competition, and high search volumes. Example campaigns are outlined for these programs along with potential cost-per-action offers to maximize revenue. Maximizing profits involves matching government program keywords to related offers below $2 CPC for mortgage assistance, debt relief, and other financial products.