This document summarizes the launch of a new brand called Vistive that will encompass Monsanto's food-grade products. It provides a timeline showing the introduction of new Vistive products from 2005 to 2012, including Vistive Low Lin Soy in 2006, Omega 3 SDA Soybeans in 2007, Vistive Omnisoy in 2008, and Vistive Mid Oleic Soy in 2010. The timeline also notes testing of a new business model and value capture system for future traits.

1. Newly created brand that extends across Monsanto’s food grade products.
Omega 3 Vistive
Vistive Low Lin Soy SDA - Soy
Improved Protein Omnisoy
2006 FDA Trans Fat Improve Function Step Change
Soybeans for Food
Labeling Mandate and Taste Raw Material
Improve Flavor and Texture
(avoid hydrogenation) (new products) (reduce sat)
(similar to dairy)
2005 2006 2007 2008 2009 2010 2011 2012
Vistive Mid Oleic – Low Lin Soy
Improve Shelf Life and Nutrition
(oxidative stability)
Note: Anticipated timeline

2. 2005 Launch
Tested new business model and value
capture system that may be used for future
traits
Effectively positioned high-yielding
products and changed grower perception
57
55.2 55.1 55.0
55
53
51.5
Bu. / Ac.
51
49
47
Value Creation:
45
•Grower
43
V
V
2
03
-5
21
21
24
22
24
23
G
B
•Processor
G
G
A
K
A
A
D
Promoting performance attributes and
•Food company
differentiating grower benefits is key
Significant growth opportunities and
incremental value