The Bermuda Tourism Authority explains the size and scope of the opportunity for Bermudian homeowners in the vacation rental market.

1. Opportunities for Home
Owners & Service Providers
VACATION RENTAL PROPERTIES IN BERMUDA

2. The Bermuda Tourism Authority is an accredited
Destination Marketing Organisation (DMO)
Accreditation is a rigorous process that certifies the
DMO’s finance, marketing and operational set up
are of the highest international standards as
defined by Destination Marketing Association
International (DMAI).

3. Be Yourself.
EVERYONE ELSE IS ALREADY TAKEN.

4. To the adventure
seekers, explorers,
romantics & originals
among us:
BERMUDA IS SET APART BY ITS LOCATION &
WAY OF LIFE; IT’S WHERE PEOPLE, CULTURES
& A CERTAIN MYSTIQUE SWIRL TOGETHER,
CONNECTING YOU TO A PLACE FAR FROM
YOUR EVERYDAY LIFE.

6. BEST VACATION
AIR ARRIVALS
SINCE 2007
UP 17% YOY
76% OF
GROWTH
HOTEL OCCUPANCY UP 10%
REVPAR UP 8%
IN LEISURE VISITORS WERE
AGE 45 YEARS AND
YOUNGER

7. Leisure Visitor Spending (Air & Cruise)
7
IN MILLIONS 2015 2016
# CHG
YOY
% CHG
YOY
AIR LEISURE $180.2 $222.1 $41.8 23.2%
CRUISE $45.5 $44.5 -$1.0 -2.1%
TOTAL $225.7 $266.6 $40.9 18%

8. Historical Performance
'-
125,000
250,000
375,000
500,000
625,000
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
Thousands
Total Visitor Arrivals
Air Cruise Yacht

9. Being a VRP Success

10. Being a VRP Success
CURRENT LANDSCAPE
CURRENT VRP STATISTICS*
• 485 units
• 821 bedrooms
• Capacity for 1,884 people
• Equal to 21% of Bermuda’s licensed room count
• Average Airbnb host earning ~$15K per year
78% increase in units and an 88% increase in capacity since Q1 2015

11. PAGE #
Three keys to
VRP success:
1. RIGHT PROPERTY
2. RIGHT MARKETING
3. RIGHT EXPERIENCE

12. Pop quiz: How many
vacant units are there in
Bermuda according to the
2016 census?

13. Right Property
• Must be a residential property;
– Properties with 6+ beds need a hotel license
– Rent control units (currently) ineligible
• Comply with Bermuda’s fire safety standards
• Working telephone within the unit
• Well maintained and well decorated; property
management outsourcing solutions exist

14. Right Marketing
• Choose platform(s) for distribution
– Airbnb is the largest and most global
– Int’l alternatives include VRBO, Booking.com
– Bermuda specific options include White Roof B&B,
Bermuda Rentals, etc.
• Authentic high quality photos and copy
• Bermuda Tourism Authority promotion of / in the
VRP channel

15. Right Experience
• Clear guidance and support for arrival / check in
• Written safety information, a property guide /
house rules, and emergency contact details
• A manager who is readily available to respond to
guest needs within a reasonable period
• Transportation plan
• Additional guest information on the surrounding
area and Bermuda in general – personal is better

16. Bermuda Tourism Priorities

17. Bermuda Tourism Priorities
OUR GOALS IN VRP
 Support, market and promote VRP alongside our hotel partners to create
opportunities for Bermudian home owners and service providers
 Ensure Bermuda’s VRP sector positively reflects on the overall product
and experience that Bermuda markets and provides to our visitors
 Encourage Government to define VRP guest accommodation*, remove
restrictions, and develop a ‘light-touch’ regulation specific to VRP in
Bermuda that enables visitors choosing a VRP to do so with confidence
*Proposed Definition: Must be a residential property; The use of the unit is the same as if it were a long term rental; The entire property must be (a) rented as one single unit or (b) the number of bedrooms rented
separately within the property, to an individual renter(s), does not exceed two; in each case (a) and (b) are considered one unit; A maximum of three units may exist on the property, as defined by any combination of
(a) or (b) above, excluding any unit exclusively occupied either by the owner or by a long-term lease holder;

18. Bermuda Tourism Priorities
LEVEL PLAYING FIELD
BTA SUPPORTS A VISITOR FEE, FAIRLY SHARED AMONG AND DIRECTLY
COLLECTED FROM ALL VISITORS, WHEREVER THEY MAY BE STAYING
To Pay For:
• Selling and marketing Bermuda to vacationers
• Continued investment in local entrepreneurs
offering homegrown experiences
• Special events designed to attract new visitors
and increase repeat visitation
• Education programmes to inform and attract
Bermudians into the workforce
While:
• Increasing direct revenue and spending from
visitors
• Redirecting visitor revenue into services that benefit
locals
• Further decreasing the BTA’s reliance on a
government grant