This presentation was delivered May 15, 2017 at the Land Rover BAR Base in Dockyard, Bermuda. It includes first quarter industry performance and a look ahead to the 35th America's Cup, airlift expansion, ITU World Triathlon Series and more.
8. Hotel Performance
9
Q1 2016 Q1 2017
# CHG
YOY
% CHG
YOY
HOTEL OCCUPANCY 35.8% 43.8% 8.0% 22.3%
HOTEL AVERAGE
DAILY RATE (ADR)
$9.70 4.2%
HOTEL REVENUE PER
AVAILABLE ROOM (REVPAR)
$22.42 27.2%
9. Vacation Rentals
Source: Occupancy, ADR and RevPAR from STR Destination Report, Choice of Accommodation
from Immigration Landing Cards
10
Q1 2016 Q1 2017 # CHG YOY % CHG YOY
% OF VISITORS
STAYING IN RENTAL
HOME/APT
TOTAL 5.4% 8.4% 3.0% 54.7%
LEISURE 5.4% 9.1% 3.7% 69.4%
BUSINESS 6.0% 7.8% 1.8% 30.5%
Rental
Home/
Apt
5%
Hotels
or
Similar
71%
Bed &
Breakfast/
Guesthouse
4%
Friends
and
Relatives
16%
Other
4%
Q1 2016
Rental
Home/
Apt
8%
Hotels
or
Similar
71%
Bed &
Breakfast/
Guesthouse
4%
Friends and
Relatives
12%
Other
5%
Q1 2017
10. Accommodation Type Q1
Choice of Accommodation from Immigration Landing Cards 11
Hotels/B&Bs/Guesthouses
Home/Apartment Rentals
14%
76%
# OF VISITORS CHOOSING…
16. Race Village Objectives
• Make guests feel welcome
• Evoke a sense of pride for Bermudians
• Highlight Bermuda attractions and local businesses
• Share Bermuda’s unique cultural and heritage
• Encourage visitor spending on-island
17.
18. #AskBermuda – Social Media
CALLING ALL CTAs
Be a part of our legendary hospitality team to ensure high quality experiences for visitors during
America’s Cup.
The BTA has set up an online customer service hashtag #AskBermuda on all of its social channels for
visitors to use when in need of advice or assistance.
There will be opportunities for CTAs to surprise and delight our guests with Bermudian hospitality.
More info coming soon to CTAs via email
20. America’s Cup Legacy Event
• Two dozen Oyster Yachts expected
• Affluent yacht owners will spend up to a
week on-island
• First time in Bermuda
• Bermuda chosen because of America’s
Cup
Oyster Regatta - May 7th to May 12th 2018
22. JetBlue Airlift Service Expansion
• New year-round service from Boston
• Second seasonal flight from New York City
• Estimated 17% airlift increase from BOS in
2017
• Estimated 17% airlift increase from JFK in
2017
Begins May 18, 2017
23. CHICOS Hotel Investors’ Conference
• About 300 attendees expected
• Investment showcase opportunity for new
development and refurbishment of
existing properties
• Tourism Incentives Act passage critical for
Bermuda to seize investment
opportunities
November 9-10, 2017 - Hamilton Princess & Beach Club
24. Disney
Cruise Line
• 5 Calls Scheduled
• Begins October
2018
• Heavy Focus on Port
Experiences
• 2-day & 3-day calls
Q1 air only from exit surveys.
Cruise tabulated after season.
Calculation = # of visitors x average per person spend.
NOTE: Q1 2016 per person spend went down but number of visitors went up enough to create growth
On pace for 1,500 increase in hotel rooms across the island over next ten years.
Projects currently underway with development: St. Regis, Ritz-Reserve, Azura
Projects with planning approval: Rosebud at Hawkins Island and Bermudiana at Grand Atlantic
Willowbank now open