The document discusses Softcup, a tampon alternative that provides up to 12 hours of period protection. It notes consumer frustrations with traditional pads and tampons and shares feedback from women who have used Softcup describing it as comfortable, reliable, and allowing freedom of movement. The document then provides information on how Softcup compares to other products, how to use it, who the target consumer is, where to find it, and compares it to reusable menstrual cups.