Our Momentum Overview

1. © Momentum Analytics 2009
Momentum Analytics Credentials
2009

2. © Momentum Analytics 2009
Our Experience
Gathered through our careers, working for clients across a number of verticals
Retail
• Consumer White Goods
• Consumer Electronics
• Business Electronics
• Housing
• Kitchen Manufacturing
• Car Manufacturing
• Health Products
Services
• Hygiene and Cleaning
• Logistics
• Healthcare
• Digital Television
• Insurance
• Car Leasing
• Fuel cards
• Home Furnishings
Communications
• Telecoms providers
• Internet Service Providers
Other
• Football Club Loyalty scheme
• Gaming Websites
• Education

3. © Momentum Analytics 2009
Our Principles
© wordle 2009
Using a word cloud to distil the essence of our consultancy demonstrates what we value most and
where we place our emphasis
We can also use the approach when starting work with a client in order to see how a client’s existing
image is projected – a useful and succinct approach to developing the relationship

4. © Momentum Analytics 2009
Helping Your Business Take Off
Analytical Consultancy
• Customer Acquisition
• Customer Development
• Customer Retention
• Territory Mapping
• Overall Strategic Planning and ROI reporting
Initial Analysis
• Auditing and cleansing of data
• Profiling of B2b and B2c data

5. © Momentum Analytics 2009
Don’t Leave Your Data Quality To Chance
Cleanse
Data
Match
Unify
Client
Data
Cleansed
Client
Data &
Audit
MA
Consultancy
Base
By ensuring that your files are in the best possible quality by using our ALLURE process, we can add
additional variables and manipulate your customer data to help you begin to fully understand the value of
your data

6. © Momentum Analytics 2009
Picking The Right Prospect
Once we have analysed your customer data, we can make
recommendations for prospect generation, existing customer
development or even an overall Customer Relationship
Management implementation
We will help you try and answer your key business questions:
• What do our customers look like?
• Who are our best customers?
• Which Industry sectors or audiences give
us most business?
• How big is the available marketplace?
• How much can we afford to spend to
acquire customers?
• How do we turn prospects into customers?

7. © Momentum Analytics 2009
PRIMARY or
SECONDARY Model
Median
Profit Band
No. Records
Min. Profit
Value
Max. Profit
Value
Total Profit
value
Primary A 1,404 -£20,969 £1,531 -£1,000,255
Primary B 1,404 £1,532 £3,234 £3,414,664
Primary C 2,802 £3,235 £6,499 £13,509,823
Primary D 2,804 £6,504 £11,402 £24,277,791
Primary E 1,401 £11,406 £16,459 £19,072,581
Primary F 1,403 £16,471 £117,587 £35,501,507
Primary U 569,948
Secondary A 2,635 -£26,624 £1,531 -£1,888,774
Secondary B 2,298 £1,532 £3,233 £5,617,806
Secondary C 4,755 £3,234 £6,499 £22,900,024
Secondary D 3,861 £6,500 £11,402 £33,166,890
Secondary E 1,649 £11,402 £16,458 £22,456,159
Secondary F 1,532 £16,460 £405,001 £39,294,247
Secondary U 381,754
How We Go About It
We can give your business an edge for prospect generation by identifying those things that
make your existing customers stand out from the rest of the market
If we can highlight the top 80% of your target marketplace, for 40% of your usual outlay,
you’re already in a much stronger position
We will then work with you on
• effective approach strategies
• best use of contact medium
• crafting the most successful message

8. © Momentum Analytics 2009
Measuring, Monitoring and Forecasting Success
Our service isn’t a one hit wonder, it needs regular
attention
Measuring and monitoring the success or failure of a
solution is the only way to provide the strongest
possible end result
We’re not building our client relationships for short
term gain
We’ll work with you on implementation of a process
that will grow with you
We understand ROI is paramount, and central to all
our projects

9. © Momentum Analytics 2009
Using your information and our
experience, we can construct, test,
launch, monitor & refine any project,
large or small.
Having this CRM system in place
makes it easier to monitor
performance within the business
At the same time you can react to any
customer development opportunities
that arise, or retention issues that may
affect bottom line
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A B C D E F G H I J K
Standard Optimised
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Standard Optimised
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A B C D E F G H I J K
Standard Optimised
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Group A Group B Group C Group D Group E Group F Group G Group H Group I Group J Group K
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Group A Group B Group C Group D Group E Group F Group G Group H Group I Group J Group K
Turning Theory Into Practice
Forecasting segment efficacy

10. © Momentum Analytics 2009
Making The Recommendations Work For You
Pulling all these processes together will give you a clearer view than ever before of
your customer base, your audience and your business potential
Being a consultancy conscious of lead-in times versus the bottom line, let us take
the stress out of your targeting and sales pipeline development
A simple targeting matrix
High Medium High Medium Medium Low Low
No Spend
Available
296 1,250 2,651 10,608 2,972 36
243 1,508 1,897 16,744 9,806 89
263 1,407 887 28,314 15,632
327 1,700 3,533 45,807 42,809 433
882 4,270 35,706 63,396 526
3,423 7,339 27,347 101,454 128,451 7,243
Spend Level
High Medium High Medium Medium Low Low
No Spend
Available
296 1,250 2,651 10,608 2,972 36
243 1,508 1,897 16,744 9,806 89
263 1,407 887 28,314 15,632
327 1,700 3,533 45,807 42,809 433
882 4,270 35,706 63,396 526
3,423 7,339 27,347 101,454 128,451 7,243
Spend Level
High Medium High Medium Medium Low Low
No Spend
Available
296 1,250 2,651 10,608 2,972 36
243 1,508 1,897 16,744 9,806 89
263 1,407 887 28,314 15,632
327 1,700 3,533 45,807 42,809 433
882 4,270 35,706 63,396 526
3,423 7,339 27,347 101,454 128,451 7,243
Spend Level
High Medium High Medium Medium Low Low
No Spend
Available
296 1,250 2,651 10,608 2,972 36
243 1,508 1,897 16,744 9,806 89
263 1,407 887 28,314 15,632
327 1,700 3,533 45,807 42,809 433
882 4,270 35,706 63,396 526
3,423 7,339 27,347 101,454 128,451 7,243
Spend Level
10,438
107,122
178,896
272,793
High Medium High Medium Medium Low Low
No Spend
Available
296 1,250 2,651 10,608 2,972 36
243 1,508 1,897 16,744 9,806 89
263 1,407 887 28,314 15,632
327 1,700 3,533 45,807 42,809 433
882 4,270 35,706 63,396 526
3,423 7,339 27,347 101,454 128,451 7,243
Spend Level
High Medium High Medium Medium Low Low
No Spend
Available
296 1,250 2,651 10,608 2,972 36
243 1,508 1,897 16,744 9,806 89
263 1,407 887 28,314 15,632
327 1,700 3,533 45,807 42,809 433
882 4,270 35,706 63,396 526
3,423 7,339 27,347 101,454 128,451 7,243
Spend Level
High Medium High Medium Medium Low Low
No Spend
Available
296 1,250 2,651 10,608 2,972 36
243 1,508 1,897 16,744 9,806 89
263 1,407 887 28,314 15,632
327 1,700 3,533 45,807 42,809 433
882 4,270 35,706 63,396 526
3,423 7,339 27,347 101,454 128,451 7,243
Spend Level
High Medium High Medium Medium Low Low
No Spend
Available
296 1,250 2,651 10,608 2,972 36
243 1,508 1,897 16,744 9,806 89
263 1,407 887 28,314 15,632
327 1,700 3,533 45,807 42,809 433
882 4,270 35,706 63,396 526
3,423 7,339 27,347 101,454 128,451 7,243
Spend Level
High Medium High Medium Medium Low Low
No Spend
Available
296 1,250 2,651 10,608 2,972 36
243 1,508 1,897 16,744 9,806 89
263 1,407 887 28,314 15,632
327 1,700 3,533 45,807 42,809 433
882 4,270 35,706 63,396 526
3,423 7,339 27,347 101,454 128,451 7,243
Spend Level
High Medium High Medium Medium Low Low
No Spend
Available
296 1,250 2,651 10,608 2,972 36
243 1,508 1,897 16,744 9,806 89
263 1,407 887 28,314 15,632
327 1,700 3,533 45,807 42,809 433
882 4,270 35,706 63,396 526
3,423 7,339 27,347 101,454 128,451 7,243
Spend Level
High Medium High Medium Medium Low Low
No Spend
Available
296 1,250 2,651 10,608 2,972 36
243 1,508 1,897 16,744 9,806 89
263 1,407 887 28,314 15,632
327 1,700 3,533 45,807 42,809 433
882 4,270 35,706 63,396 526
3,423 7,339 27,347 101,454 128,451 7,243
Spend Level
High Medium High Medium Medium Low Low
No Spend
Available
296 1,250 2,651 10,608 2,972 36
243 1,508 1,897 16,744 9,806 89
263 1,407 887 28,314 15,632
327 1,700 3,533 45,807 42,809 433
882 4,270 35,706 63,396 526
3,423 7,339 27,347 101,454 128,451 7,243
Spend Level
High Medium High Medium Medium Low Low
No Spend
Available
296 1,250 2,651 10,608 2,972 36
243 1,508 1,897 16,744 9,806 89
263 1,407 887 28,314 15,632
327 1,700 3,533 45,807 42,809 433
882 4,270 35,706 63,396 526
3,423 7,339 27,347 101,454 128,451 7,243
Spend Level
High Medium High Medium Medium Low Low
No Spend
Available
296 1,250 2,651 10,608 2,972 36
243 1,508 1,897 16,744 9,806 89
263 1,407 887 28,314 15,632
327 1,700 3,533 45,807 42,809 433
882 4,270 35,706 63,396 526
3,423 7,339 27,347 101,454 128,451 7,243
Spend Level
10,438
107,122
178,896
272,793

11. © Momentum Analytics 2009
Other Bespoke Solutions
We won’t blind you with science ; we will endeavour to make our
insight as accessible to you, the client, as possible
We can work our suggestions into an actionable and effective
bespoke solution for your business
It may be a simple process of cleansing and ranking your data, or a
more complicated CHAID analysis. Maybe even Regression analysis
and or clustering of customer and product lines, to implement an
RFM (Recency, Frequency, Monetary) solution
But we want to shrink the gap and increase the understanding
between customers and consultants, which means we’re working
with you and, most importantly, for you
CHAID illustration

12. © Momentum Analytics 2009
Geographic Analysis and Territory Planning
Does your business have a set of sales
territories, or regional and national
customer hotspots?
• Assigning the already created
opportunity groups according to a
your existing sales territories
• Re-designing already existing
sales territories to maximise new
client take up
• Creating sales territories where no
previously-defined areas
• Time saving device so prospects
are already assigned according to
territory

13. © Momentum Analytics 2009
One Final Thing…
• Build, develop and maintain a close consultant / client relationship
• Identify, discuss and apply the learnings to the business
• Ensure that the end point is always actionable insight and business-critical solutions
• Most importantly, results and resolutions built around your requests, tempered with our experience
We won’t tell you what you need; Just work with you on what you value
For more information, please email Momentum Analytics : contact_us@momentumanalytics.co.uk
Alternatively, why not call Momentum Analytics on 0161 408 4985, or 07595 381 462
We would be more than happy to meet you and discuss your plans for the future
Give your business Momentum
Our Philosophy

14. © Momentum Analytics 2009
Momentum Analytics Credentials
2009