The document summarizes Mandarin Oriental, Las Vegas' social media presence and performance in November 2010. It reports that they had over 3,700 Facebook fans and 2,200 Twitter followers. Through regular posting, their Facebook fans increased 9 per day and Twitter followers increased 5 per day. Their goals are to increase engagement and reach more fans in 2011 by customizing their page and increasing social media updates and promotions.

1. Mandarin Oriental, Las Vegas
Social Media Summary
November 2010

2. Networks & Goals
• 3,786 Facebook Fans on November 1, 2010
• 2,240 Twitter Followers on November 1, 2010
• Key Topics:
– Spa
– Thanksgiving Menus
– Suite Temptations
– “Catering-to-Go”
– Hotel Amenities

3. MOLAS Facebook
• 4,058 fans on November 28, 2010
• Net increase of 272 fans, an average of 9 per day
• Daily updates and monitoring of network
• Facebook Insights
– Average of 200,000 impressions per month
– Increased daily likes by 62%
• #1 MO property on Facebook
– MO Hotels is the #1 MO brand with 13,592 followers
• 3200% larger than Four Seasons LV
– Caesars Palace is #1 competitor with 58,816
followers

4. Facebook Insights
• Monthly Active Users increased by 1.1%
• Daily New Likes increased 62%
• Total Likes increased 0.50%

5. Update Examples
Timely Responses increase
customer service
9,152 Impressions and 15 clicks to AAA
Diamond Award
Mentions of MOLAS increase brand awareness
to 5,455 City Center fans
3,027 Impressions and 96 clicks to
Suite Temptations Offer

6. Facebook Recent Updates
Message Posted Impressions Feedback
CELEBRATE THE HOLIDAYS AT MANDARIN
ORIENTAL, LAS VEGAS WITH...
November 25 at
8:28am 3,493 0.11%
Did anyone have their first Thanksgiving with Laquered
Duck...
November 25 at
5:57pm 3,127 0.13%
Happy Thanksgiving! Thank you for being a loyal fan!
We’re...
November 25 at
2:56pm 3,492 0.29%
Enjoy your Thanksgiving without lifting a finger at...
November 24 at
6:44pm 3,310 0.12%
Still need plans for Thanksgiving? Join us for an...
November 24 at
1:22pm 3,447 0.029%
Don’t forget about our Suite Temptations: Stay 2 or 3...
November 23 at
5:33pm 3,847 0.16%
Did you know today is National Espresso Day?
Celebrate in a...
November 23 at
9:51am 3,056 0.29%
Mandarin Oriental, Las Vegas Garners Travel Award
November 23 at
9:28am 2,837 0.28%
Looking for more than turkey and cranberry relish this...
November 22 at
12:04pm 3,465 0.14%
MANDARIN ORIENTAL, LAS VEGAS CELEBRATES
ONE AMAZING YEAR...
November 22 at
10:50am 2,974 0.20%

7. Recent Updates cont.
Message Posted Impressions Feedback
Enjoy Turkey and Trimmings at MOzen Bistro
This...
November 21 at
2:46pm 4,124 0.02%
With “Catering-to-Go” choose from an array of
traditional...
November 20 at
9:23am 3,555 0.08%
Finding Peace and Quiet in Las Vegas Hotels -
WSJ.com
November 20 at
12:33pm 3,808 0.11%
Mandarin Oriental, Las Vegas is hosting a variety
of...
November 19 at
3:26pm 3,463 0.14%
Check out our Suite Temptations: Whether you’re
longing...
November 19 at
12:33pm 2,906 0.07%
• 15 updates from November 19 – 25, 2010
• 50,904 Facebook impressions in 1 week
• Over 200,000 monthly impressions

8. MO Hotels Analysis
Property Fans MOLAS % Difference
MO_HOTELS 13592 4058 29.86%
MO_MIAMI 4050 4058 100.20%
MO_BANGKOK 3992 4058 101.65%
MO_MANILA 2587 4058 156.86%
MO_HKG 1829 4058 221.87%
MO_NEWYORK 1424 4058 284.97%
MO_RIVIERAMAYA 1303 4058 311.44%
MO_BARCELONA 1091 4058 371.95%
MO_BOSTON 985 4058 411.98%
M0_PRAGUE 719 4058 564.39%
MO_SANFRANCISCO 594 4058 683.16%
MO_MACAU 403 4058 1006.95%
MO_LONDON 51 4058 7956.86%

9. Facebook Competitor Analysis
Competitor Number of Fans MOLAS Fans % Difference
Four Seasons LV 123 4058 3299.19%
Bellagio 56107 4058 7.23%
Aria 28990 4058 14.00%
Venetian 30453 4058 13.33%
Palazzo 12832 4058 31.62%
Caesars Palace 58816 4058 6.90%
Goals:
• Reach over 25,000 fans in 2011
• Customize page welcome and hotel offers tabs
• Increase updates to 3 per day focusing on dining, spa & events

10. MOLAS Twitter
• 2,398 followers on November 28, 2010
• Net increase of 158 followers, an average of 5
per day
• Daily updates and monitoring of network
• Twitter Insights:
– Increased re-tweets by 30%
– 150 mentions during November 2010
• #1 MO property on Twitter
– MO Hotels is the #1 MO brand with 3,201 followers
• 130% larger than Four Seasons, Las Vegas
– Caesars Palace is #1 competitor with 31,962
followers

11. Twitter Insights
- Tweets 2.6 per day 42 per month
- Average Tweet views: 75 people
- Interactions have increased 30%
Following 288 & listed in 328 list

12. Update Examples
Timely Responses increase
customer service
Mentions of MOLAS increases
brand awareness to 12,531
Robin Leach followers
Forbes re-tweets MOLAS
increasing brand awareness
to their 1,122 followers
150 Mentions of @MO_LASVEGAS in November

13. MO Hotels Analysis
Property Followers MOLAS % Difference
MO_HOTELS 3201 2398 74.91%
MO_MIAMI 1860 2398 128.92%
MO_NEWYORK 1445 2398 165.95%
MO_HKG 1441 2398 166.41%
MO_LONDON 1422 2398 168.64%
MO_BOSTON 952 2398 251.89%
MO_RIVIERAMAYA 893 2398 268.53%
MO_WASHINGTONDC 817 2398 293.51%
MO_MANILA 387 2398 619.64%
MO_BANGKOK 379 2398 632.72%
MO_BARCELONA 307 2398 781.11%
MO_SANFRANCISCO 307 2398 781.11%
M0_PRAGUE 254 2398 944.09%
MO_MACAU 105 2398 2283.81%

14. Twitter Competitor Analysis
Competitor Number of
Followers
MOLAS
Followers
% Difference
Four Seasons LV 1842 2398 130.18%
Bellagio 2437 2398 98.40%
Aria 8337 2398 28.76%
Venetian 12447 2398 19.27%
Palazzo 10570 2398 22.69%
Caesars Palace 31962 2398 7.50%
Goals:
• Reach over 8,000 followers in 2011
• Pass Bellagio by the end of 2010
• Expand special events with tweet-ups in January

15. Custom Links
196 Total Clicks to Mandarin Oriental, Las Vegas promotions
Topic Link Clicks
MOLAS Photo Gallery http://bit.ly/fNEuJR 20
Thanksgiving at MOLAS http://bit.ly/d3eFey 65
AAA Diamond Award http://bit.ly/boYbYD 15
MO Tempting Offers http://bit.ly/bDCrlm 96

16. Future Network Goals
• Increase Facebook Fans to 4,500
• Increase Twitter Followers to 2,500
• Promote January Tweet-up & Special Events
• Spa Rewards - $50 off the Journey to the Orient
• Promotion focus:
– Christmas celebrations & menus
– NYE celebrations & menus
– Spa amenities
– Tempting offers
• Build network lists:
– Las Vegas Publications
– Las Vegas Media
– Las Vegas Locals
– Luxury Travel
– Las Vegas PR