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Once upon a time in Faenza… Mokador coffee roasting company was founded by Domenico Castellari in Faenza in the 1960s  Mokador has always been innovating in the coffee world thanks to its ground-breaking tradition.  Mokador’s mission is to promote quality through premium positioning with selected partners
…to the present times… Mokador’s original focus was the HO.RE.CA. segment, while during the years the firm has broadened its horizons, achieving an international business status by bringing the highest level’s standards, cutting edge products and time-to-market services for HO.RE.CA., VENDING and RETAIL sectors.
OFFICES, PREMISES AND COMPANY STRUCTURE Head Office: Faenza (RA) Premises: Bean roasting and packaging: Via Granarolo 139, I-48108 Faenza (RA) Machine production and pod/capsule packaging: Via Proventa 124, I-48018 Faenza (RA) Sales office and warehouse center-south Italy: Mosciano S. Angelo – (TE) Mokador’s Team : 60 Divisions :  Ho.Re.Ca., Espresso System, Overseas
MARKETS COVERED Berlin Lodz Paris Barcelona London Wien Prague Tenerife Zagreb Mostar Pristina Miami Athens Hong Kong Bangkok Wellington Papete Rangiroa Mororea Ajaccio Dubai Sydney Cayenne Tel Aviv Johannesburg
BRANDS
MISSION UTI TO BE A PREMIUM BRAND TO RESPECT HIGH QUALITY STANDARD TO ACHIEVE SUCCESS WITH SELECTED PARTNERS
TURNOVER MOKADOR TOTAL 2007+ 10,00% 2008+ 11,20% 2009+   5,50% MOKADOR OVERSEAS 2007+ 15,00% 2008+   5,00% 2009+   2,00%
POLICIES  &  STRATEGIES ,[object Object]
To develop business in international markets by promoting genuine Italian products and co-marketing agreements with leading firms
To become an acknowledged partner for companies in the B2B sectors: 	- ho.re.ca. 	- vending  	- retail (private households)
METHODS 100% of profits are reinvested in the company 4% of annual turnover is invested in product research and technological advances  8% of annual turnover is invested in marketing and sales promotion
MARKETING INVESTMENTS BRAND REINFORCEMENT ADVERTISING AND PROMOTIONAL CAMPAIGN SPONSORING OF INTERNATIONAL F. C. (2005/2006) OFFICIAL SUPPLIER TO DUCATI MOTO GP AND SUPERBIKE TEAMS PALA MOKADOR IN FAENZA JUVENILE BIKE PROGRAM
QUALITY TASTING PANEL VOLUNTARY PRODUCT CERTIFICATION BY BVQI KOSHER CERTIFICATION “ Mokador is known for its careful selection of raw materials and its artisanal blends’ creation process,as a key feature of its painstaking work…” KOSHER CERTIFICATION BVQI CERTIFICATION All Mokador’s coffees: Certification Kosher LaMehadrin for the whole year including the days of Pesach E.S.E. & Mokador Pods: ,[object Object]
Controlled oxygen residue and pressingCert. n. 46/002 G.M.M.: ,[object Object]
Air cooling
Controlled maturing process
Defined sensorial profileCert. n. 46/001
HO.RE.CA.:COFFEE BLENDS G.M.M. 100% ARABICA FLORITA BRIO HUEHUETENANGO
VENDING MADE EASY ,[object Object],Innovative concept ,[object Object],…foryour very special added value.

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Mokador 2010 Eng

  • 1.
  • 2. Once upon a time in Faenza… Mokador coffee roasting company was founded by Domenico Castellari in Faenza in the 1960s Mokador has always been innovating in the coffee world thanks to its ground-breaking tradition. Mokador’s mission is to promote quality through premium positioning with selected partners
  • 3. …to the present times… Mokador’s original focus was the HO.RE.CA. segment, while during the years the firm has broadened its horizons, achieving an international business status by bringing the highest level’s standards, cutting edge products and time-to-market services for HO.RE.CA., VENDING and RETAIL sectors.
  • 4. OFFICES, PREMISES AND COMPANY STRUCTURE Head Office: Faenza (RA) Premises: Bean roasting and packaging: Via Granarolo 139, I-48108 Faenza (RA) Machine production and pod/capsule packaging: Via Proventa 124, I-48018 Faenza (RA) Sales office and warehouse center-south Italy: Mosciano S. Angelo – (TE) Mokador’s Team : 60 Divisions : Ho.Re.Ca., Espresso System, Overseas
  • 5. MARKETS COVERED Berlin Lodz Paris Barcelona London Wien Prague Tenerife Zagreb Mostar Pristina Miami Athens Hong Kong Bangkok Wellington Papete Rangiroa Mororea Ajaccio Dubai Sydney Cayenne Tel Aviv Johannesburg
  • 7. MISSION UTI TO BE A PREMIUM BRAND TO RESPECT HIGH QUALITY STANDARD TO ACHIEVE SUCCESS WITH SELECTED PARTNERS
  • 8. TURNOVER MOKADOR TOTAL 2007+ 10,00% 2008+ 11,20% 2009+ 5,50% MOKADOR OVERSEAS 2007+ 15,00% 2008+ 5,00% 2009+ 2,00%
  • 9.
  • 10. To develop business in international markets by promoting genuine Italian products and co-marketing agreements with leading firms
  • 11. To become an acknowledged partner for companies in the B2B sectors: - ho.re.ca. - vending - retail (private households)
  • 12. METHODS 100% of profits are reinvested in the company 4% of annual turnover is invested in product research and technological advances 8% of annual turnover is invested in marketing and sales promotion
  • 13. MARKETING INVESTMENTS BRAND REINFORCEMENT ADVERTISING AND PROMOTIONAL CAMPAIGN SPONSORING OF INTERNATIONAL F. C. (2005/2006) OFFICIAL SUPPLIER TO DUCATI MOTO GP AND SUPERBIKE TEAMS PALA MOKADOR IN FAENZA JUVENILE BIKE PROGRAM
  • 14.
  • 15.
  • 19. HO.RE.CA.:COFFEE BLENDS G.M.M. 100% ARABICA FLORITA BRIO HUEHUETENANGO
  • 20.
  • 21.
  • 23. 100 % Arabica, rich and aromatic
  • 24. Big Cup – French Ground,smooth and fragrant
  • 30.
  • 31. RETAIL: MORE THAN JUST A GREAT COFFEE BON-BONS VACUUM SEALED TINS & GIFT PACKS ARTIST-DESIGNED COFFEE CUPS
  • 32. CONCEPT BARYour corner of Mokador’s World… A fine blend Exclusive mood Mokador’s attentive service Special coffees A retail corner offering blended beans and gift packages
  • 33. BARISTA TRAINING Mokador Academy looks forward to broaden espresso consciousness around the world
  • 34. …towards the future mokador.com