'Moe's Art' is a communication consultancy with services including PR, Content Development, Content IP and Digital PR with its offices in Mumbai, Delhi and Bengaluru. It has strong network of associates across Tier-II and Tier-III cities.
1. WE ARE MOE’S ARTPR | CONTENT | DIGITAL | BRAND CONSULTING
2. ABOUT US
We are a knowledge driven communications
agency with a core team comprising experienced
journalists and senior PR professionals
Our core services include Public Relations, Content
Creation, Digital Media and Brand Consulting
With a deep-rooted network, we have offices in
Mumbai, New Delhi and Bangalore with associates
spread across India
4. OUR SERVICES
PUBLIC RELATIONS
Media Relations
Events
Digital PR
Crisis Communication
DIGITAL
Digital PR
Social Media Management
CONTENT
Content IPs
Blogs
Video
BRAND CONSULTING
Brand Building
Brand Strategy
18. STRATEGY
Focus on digital platforms and cross promotions
Leverage the popularity of YouTube star Mithila Palkar, the
lead protagonist of the show
Tap new age websites and create maximum visibility
Create touch points for fans
19. PRE-LAUNCH PHASE
Stories around first look with Huffington Post
India, BuzzFeed India and PinkVilla
Announcement note spiraled in leading online
trade and consumer media portals
Profile actors across key traditional and new age
online publications
21. POST-LAUNCH AND SUSTENANCE PHASE
Initiated trend stories around web series’ in leading
print and online portals
Live video interactions with new-age websites
Generated buzz consistently through episodic stories
Explored traditional platforms like Radio beyond their
actual format
23. PARTNERSHIP WITH MID-DAY
Struck a deal with leading Mumbai tabloid Mid-Day to feature 10 weekly
authored articles on behalf of Meera Sehgal, the centralcharacter of the
show (part paid part barter)
The articles chronicled character’s experiences of being a new girl in the
city Of dreams, and created leeway to draw references from the her Journey
in the show itself
24. DIGITAL PR
Facebook Live video interaction with The Quint
The Quint Facebook Fan following: 53,08,803
The video garnered a total of 50,121 views, 2,298 Facebook reactions, 19 shares and 118 comments
25. DIGITAL PR
Facebook live video interaction with WittyFeed
WittyFeed Facebook Fan following: 5,42,815
The video garnered a total of 67,000 views and 890 Facebook reactions
26. DIGITAL PR
Facebook Live video interaction with FirstPost
FirstPost Facebook Fan following: 12,43,195
The video garnered a total of 24,971 views, 640 Facebook reactions, 15 shares and 158 comments.
27. Whatdid theysay…
First Look: Bindass' new web series, Girl in the City is fresh
and promising - Pinkvilla.com
Instead of a formulaic two-hour-long film about the same tropes
of love, fashion and friendship, here's a 10 minute web-episode
that seems fresher in its execution - Firstpost.com
Almost all web series so far feature single women struggling to find
their feet in Mumbai. bindass' Girl in the City is the most
appealing of the lot - India Today Magazine
To every girl who is chasing her dreams this show is for you – Popxo
28. 152
CAT A Print:
28 clips
Brand mention
in headline: 50 clips
Featured in trend stories:
18 clips
Success stories garnered:
10 clips
DECODING THE ANALYSIS
Total clips
42. MayankSen
Co-Founder
Mayank began his PR career with Hanmer
MS&L, before going on to become the
co-founder of Moe’s Art. He has spent over
ten years in public relations and has worked
with morethan 100 companies across sectors.
Specializing in corporate PR, he has worked
with clients like Videocon Industries, Parle
Products, Reliance Broadcast Network Ltd,
Disney UTV, Motion Picture Association of
America and many more. Mayank focuses on
new business developments at Moe’s Art, in
addition to forging strategic alliances.
VishaalShah
Co-Founder
Vishaal has over 13 years of experience in
the media industry, which also includes being
a former journalist. His entrepreneurial nerve
coupled with his rich experience in the business
of communication led him to co-founding Moe’s
Art. Under him Moe’s Art has successfully
conceptualised and executed newsletters for
clients ranging from finance to entertainment
as well as a series of management books for a
leading marketing consultant from Mumbai.
43. PriyankaJain
Sr.Account Director
Priyanka Jain is a Media Strategy & PR
expert with over 13 year stint in journalism
across print, TV, digital & magazines. She has
co authored 2 books on cinema - 30 years of
Vinod Chopra Productions and Paan Singh Tomar.
She last worked on PR strategy for Indian
International Film Festival 2015 working along
side I&B Ministry and Directorate of Film
Festivals, India. She works on Special Projects
as Sr. Account Director with Moe's Art.
DeepikaKohli
Account Director
NorthIndia
Deepika comes with over seven years of
experience in Public Relations and has handled
an array of clients ranging from lifestyle to
auto; media & entertainment to public affairs.
She started her career with Chavi PR
where she managed campaigns for renowned
fashion designers and other celebrities. Her
tryst with media & entertainment came while she
was working with Hanmer MS&L, where she was
actively involved with Star Plus, Courtyard by
Marriott and Jagran Group. At Moe's Art she
manages the operations for the agency in Delhi
and North India.
44. SurabhiNagar
Sr.Account Director
Surabhi Nagar has around six years of
experience in the corporate PR segment.
She has worked in some of the most reputed
PR agencies like MS&L India, Adfactors PR
and Moe’s Art. In the past she managed
communication for Binani Cement, J&K bank,
Grand Kerala Shopping Festival, Welingkar
Institute, Hungama, Prime Focus, Mukta
Cinemas, CNBC TV 18, etc. At Moe’s Art,
she is actively involved in strategizing, client
servicing and team building processes.
Shola
Rajachandran
ExecutiveConsultant
A veteran journalist and PR professional,
Shola has spent around three decades in
the media industry. Shola has worked with
Zee, Star, Sony, Reliance Broadcast, etc. at
various positions. Over the lastone year she
has been working as freelance consultant
with various companies and works closely with
Moe’s Art.
46. WHY CHOOSEUS?
In a world where digital has become a way of life, we've been quick to adopt and adapt to the changing
colours of the communications universe
We create different strokes for different folks, and we give them an array of canvases to choose from
We rely on our ability to tackle, transform, and transcend canvases to create our masterpieces
We creatively paint messages for brands to reach their right audiences
47. Let’s talk about how Moe’s
could help your brand.
Reach us on talk@moes-art.com
