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WE ARE MOE’S ARTPR | CONTENT | DIGITAL | BRAND CONSULTING
ABOUT US
We are a knowledge driven communications
agency with a core team comprising experienced
journalists and senior PR professionals
Our core services include Public Relations, Content
Creation, Digital Media and Brand Consulting
With a deep-rooted network, we have offices in
Mumbai, New Delhi and Bangalore with associates
spread across India
Begin
MOE’S STORY
Senior Management
Experience of 75 + Years
60 + Cities
Serving
multiple sectors
Serving The Communications
Industry For 10 + Years
350 + projects 100 + Clients
OUR SERVICES
PUBLIC RELATIONS
Media Relations
Events
Digital PR
Crisis Communication
DIGITAL
Digital PR
Social Media Management
CONTENT
Content IPs
Blogs
Video
BRAND CONSULTING
Brand Building
Brand Strategy
OUR CLIENTS
CORPORATE
MEDIA & ENTERTAINMENT
TECHNOLOGY
START-UPS
LIFESTYLE
FESTIVALS & EVENTS
ENTERTAINMENT
ENTERTAINMENT
BOOKS
A QUICK PEEK INTO
HOW WE’VE HELPED BRANDS
CASE STUDY
BINDASS
STRATEGY
Focus on digital platforms and cross promotions
Leverage the popularity of YouTube star Mithila Palkar, the
lead protagonist of the show
Tap new age websites and create maximum visibility
Create touch points for fans
PRE-LAUNCH PHASE
Stories around first look with Huffington Post
India, BuzzFeed India and PinkVilla
Announcement note spiraled in leading online
trade and consumer media portals
Profile actors across key traditional and new age
online publications
PRE-LAUNCH PHASE
POST-LAUNCH AND SUSTENANCE PHASE
Initiated trend stories around web series’ in leading
print and online portals
Live video interactions with new-age websites
Generated buzz consistently through episodic stories
Explored traditional platforms like Radio beyond their
actual format
OUTCOME
PARTNERSHIP WITH MID-DAY
Struck a deal with leading Mumbai tabloid Mid-Day to feature 10 weekly
authored articles on behalf of Meera Sehgal, the centralcharacter of the
show (part paid part barter)
The articles chronicled character’s experiences of being a new girl in the
city Of dreams, and created leeway to draw references from the her Journey
in the show itself
DIGITAL PR
Facebook Live video interaction with The Quint
The Quint Facebook Fan following: 53,08,803
The video garnered a total of 50,121 views, 2,298 Facebook reactions, 19 shares and 118 comments
DIGITAL PR
Facebook live video interaction with WittyFeed
WittyFeed Facebook Fan following: 5,42,815
The video garnered a total of 67,000 views and 890 Facebook reactions
DIGITAL PR
Facebook Live video interaction with FirstPost
FirstPost Facebook Fan following: 12,43,195
The video garnered a total of 24,971 views, 640 Facebook reactions, 15 shares and 158 comments.
What did they say…
First Look: Bindass' new web series, Girl in the City is fresh
and promising - Pinkvilla.com
Instead of a formulaic two-hour-long film about the same tropes
of love, fashion and friendship, here's a 10 minute web-episode
that seems fresher in its execution - Firstpost.com
Almost all web series so far feature single women struggling to find
their feet in Mumbai. bindass' Girl in the City is the most
appealing of the lot - India Today Magazine
To every girl who is chasing her dreams this show is for you – Popxo
152
CAT A Print:
28 clips
Brand mention
in headline: 50 clips
Featured in trend stories:
18 clips
Success stories garnered:
10 clips
DECODING THE ANALYSIS
Total clips
SOME OTHER WORK
DISNEY INDIA
DISNEY INDIA
DISNEY INDIA
DISNEY INDIA
BINDASS PLAY
Hungama
Reliance Broadcast Network Limited ( Radio: 92.7 BIG FM )
Reliance Broadcast Network Limited ( Radio: 92.7 BIG FM )
Hungama digital
dharma productions and dharma 2.0
Worldwide media
THE TEAM
Mayank Sen
Co-Founder
Mayank began his PR career with Hanmer
MS&L, before going on to become the
co-founder of Moe’s Art. He has spent over
ten years in public relations and has worked
with morethan 100 companies across sectors.
Specializing in corporate PR, he has worked
with clients like Videocon Industries, Parle
Products, Reliance Broadcast Network Ltd,
Disney UTV, Motion Picture Association of
America and many more. Mayank focuses on
new business developments at Moe’s Art, in
addition to forging strategic alliances.
Vishaal Shah
Co-Founder
Vishaal has over 13 years of experience in
the media industry, which also includes being
a former journalist. His entrepreneurial nerve
coupled with his rich experience in the business
of communication led him to co-founding Moe’s
Art. Under him Moe’s Art has successfully
conceptualised and executed newsletters for
clients ranging from finance to entertainment
as well as a series of management books for a
leading marketing consultant from Mumbai.
Priyanka Jain
Sr. Account Director
Priyanka Jain is a Media Strategy & PR
expert with over 13 year stint in journalism
across print, TV, digital & magazines. She has
co authored 2 books on cinema - 30 years of
Vinod Chopra Productions and Paan Singh Tomar.
She last worked on PR strategy for Indian
International Film Festival 2015 working along
side I&B Ministry and Directorate of Film
Festivals, India. She works on Special Projects
as Sr. Account Director with Moe's Art.
Deepika Kohli
Account Director
North India
Deepika comes with over seven years of
experience in Public Relations and has handled
an array of clients ranging from lifestyle to
auto; media & entertainment to public affairs.
She started her career with Chavi PR
where she managed campaigns for renowned
fashion designers and other celebrities. Her
tryst with media & entertainment came while she
was working with Hanmer MS&L, where she was
actively involved with Star Plus, Courtyard by
Marriott and Jagran Group. At Moe's Art she
manages the operations for the agency in Delhi
and North India.
Surabhi Nagar
Sr. Account Director
Surabhi Nagar has around six years of
experience in the corporate PR segment.
She has worked in some of the most reputed
PR agencies like MS&L India, Adfactors PR
and Moe’s Art. In the past she managed
communication for Binani Cement, J&K bank,
Grand Kerala Shopping Festival, Welingkar
Institute, Hungama, Prime Focus, Mukta
Cinemas, CNBC TV 18, etc. At Moe’s Art,
she is actively involved in strategizing, client
servicing and team building processes.
Shola
Rajachandran
Executive Consultant
A veteran journalist and PR professional,
Shola has spent around three decades in
the media industry. Shola has worked with
Zee, Star, Sony, Reliance Broadcast, etc. at
various positions. Over the lastone year she
has been working as freelance consultant
with various companies and works closely with
Moe’s Art.
DELHI BANGALORE
MUMBAI
Our offices
Our network of associates is
spread across the country
WHY CHOOSE US?
In a world where digital has become a way of life, we've been quick to adopt and adapt to the changing
colours of the communications universe
We create different strokes for different folks, and we give them an array of canvases to choose from
We rely on our ability to tackle, transform, and transcend canvases to create our masterpieces
We creatively paint messages for brands to reach their right audiences
Let’s talk about how Moe’s
could help your brand.
Reach us on talk@moes-art.com

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Moe's Art Credentials

  • 1. WE ARE MOE’S ARTPR | CONTENT | DIGITAL | BRAND CONSULTING
  • 2. ABOUT US We are a knowledge driven communications agency with a core team comprising experienced journalists and senior PR professionals Our core services include Public Relations, Content Creation, Digital Media and Brand Consulting With a deep-rooted network, we have offices in Mumbai, New Delhi and Bangalore with associates spread across India
  • 3. Begin MOE’S STORY Senior Management Experience of 75 + Years 60 + Cities Serving multiple sectors Serving The Communications Industry For 10 + Years 350 + projects 100 + Clients
  • 4. OUR SERVICES PUBLIC RELATIONS Media Relations Events Digital PR Crisis Communication DIGITAL Digital PR Social Media Management CONTENT Content IPs Blogs Video BRAND CONSULTING Brand Building Brand Strategy
  • 14. BOOKS
  • 15. A QUICK PEEK INTO HOW WE’VE HELPED BRANDS
  • 18. STRATEGY Focus on digital platforms and cross promotions Leverage the popularity of YouTube star Mithila Palkar, the lead protagonist of the show Tap new age websites and create maximum visibility Create touch points for fans
  • 19. PRE-LAUNCH PHASE Stories around first look with Huffington Post India, BuzzFeed India and PinkVilla Announcement note spiraled in leading online trade and consumer media portals Profile actors across key traditional and new age online publications
  • 21. POST-LAUNCH AND SUSTENANCE PHASE Initiated trend stories around web series’ in leading print and online portals Live video interactions with new-age websites Generated buzz consistently through episodic stories Explored traditional platforms like Radio beyond their actual format
  • 23. PARTNERSHIP WITH MID-DAY Struck a deal with leading Mumbai tabloid Mid-Day to feature 10 weekly authored articles on behalf of Meera Sehgal, the centralcharacter of the show (part paid part barter) The articles chronicled character’s experiences of being a new girl in the city Of dreams, and created leeway to draw references from the her Journey in the show itself
  • 24. DIGITAL PR Facebook Live video interaction with The Quint The Quint Facebook Fan following: 53,08,803 The video garnered a total of 50,121 views, 2,298 Facebook reactions, 19 shares and 118 comments
  • 25. DIGITAL PR Facebook live video interaction with WittyFeed WittyFeed Facebook Fan following: 5,42,815 The video garnered a total of 67,000 views and 890 Facebook reactions
  • 26. DIGITAL PR Facebook Live video interaction with FirstPost FirstPost Facebook Fan following: 12,43,195 The video garnered a total of 24,971 views, 640 Facebook reactions, 15 shares and 158 comments.
  • 27. What did they say… First Look: Bindass' new web series, Girl in the City is fresh and promising - Pinkvilla.com Instead of a formulaic two-hour-long film about the same tropes of love, fashion and friendship, here's a 10 minute web-episode that seems fresher in its execution - Firstpost.com Almost all web series so far feature single women struggling to find their feet in Mumbai. bindass' Girl in the City is the most appealing of the lot - India Today Magazine To every girl who is chasing her dreams this show is for you – Popxo
  • 28. 152 CAT A Print: 28 clips Brand mention in headline: 50 clips Featured in trend stories: 18 clips Success stories garnered: 10 clips DECODING THE ANALYSIS Total clips
  • 36. Reliance Broadcast Network Limited ( Radio: 92.7 BIG FM )
  • 37. Reliance Broadcast Network Limited ( Radio: 92.7 BIG FM )
  • 42. Mayank Sen Co-Founder Mayank began his PR career with Hanmer MS&L, before going on to become the co-founder of Moe’s Art. He has spent over ten years in public relations and has worked with morethan 100 companies across sectors. Specializing in corporate PR, he has worked with clients like Videocon Industries, Parle Products, Reliance Broadcast Network Ltd, Disney UTV, Motion Picture Association of America and many more. Mayank focuses on new business developments at Moe’s Art, in addition to forging strategic alliances. Vishaal Shah Co-Founder Vishaal has over 13 years of experience in the media industry, which also includes being a former journalist. His entrepreneurial nerve coupled with his rich experience in the business of communication led him to co-founding Moe’s Art. Under him Moe’s Art has successfully conceptualised and executed newsletters for clients ranging from finance to entertainment as well as a series of management books for a leading marketing consultant from Mumbai.
  • 43. Priyanka Jain Sr. Account Director Priyanka Jain is a Media Strategy & PR expert with over 13 year stint in journalism across print, TV, digital & magazines. She has co authored 2 books on cinema - 30 years of Vinod Chopra Productions and Paan Singh Tomar. She last worked on PR strategy for Indian International Film Festival 2015 working along side I&B Ministry and Directorate of Film Festivals, India. She works on Special Projects as Sr. Account Director with Moe's Art. Deepika Kohli Account Director North India Deepika comes with over seven years of experience in Public Relations and has handled an array of clients ranging from lifestyle to auto; media & entertainment to public affairs. She started her career with Chavi PR where she managed campaigns for renowned fashion designers and other celebrities. Her tryst with media & entertainment came while she was working with Hanmer MS&L, where she was actively involved with Star Plus, Courtyard by Marriott and Jagran Group. At Moe's Art she manages the operations for the agency in Delhi and North India.
  • 44. Surabhi Nagar Sr. Account Director Surabhi Nagar has around six years of experience in the corporate PR segment. She has worked in some of the most reputed PR agencies like MS&L India, Adfactors PR and Moe’s Art. In the past she managed communication for Binani Cement, J&K bank, Grand Kerala Shopping Festival, Welingkar Institute, Hungama, Prime Focus, Mukta Cinemas, CNBC TV 18, etc. At Moe’s Art, she is actively involved in strategizing, client servicing and team building processes. Shola Rajachandran Executive Consultant A veteran journalist and PR professional, Shola has spent around three decades in the media industry. Shola has worked with Zee, Star, Sony, Reliance Broadcast, etc. at various positions. Over the lastone year she has been working as freelance consultant with various companies and works closely with Moe’s Art.
  • 45. DELHI BANGALORE MUMBAI Our offices Our network of associates is spread across the country
  • 46. WHY CHOOSE US? In a world where digital has become a way of life, we've been quick to adopt and adapt to the changing colours of the communications universe We create different strokes for different folks, and we give them an array of canvases to choose from We rely on our ability to tackle, transform, and transcend canvases to create our masterpieces We creatively paint messages for brands to reach their right audiences
  • 47. Let’s talk about how Moe’s could help your brand. Reach us on talk@moes-art.com