Selling Cruises and Cruise Products

1. Module 3: Selling Cruises and Cruise
Products

3. CLO1. Describe the historical growth and development of the cruise industry
CLO2. Explain the different aspects of cruising: cruise ship vessel,
products, cruise market segments, cruise distribution
channels and suppliers, maritime issues, legislation and laws, and
security.
CLO5. Manage cruise operations involving its major functions, processes,
and procedures (hotel and its services and facilities)
TLO1: Identify tourism concepts, theories, culture, geography in global context.
TLO2: Recognize teamwork and leadership in the cruise industry context
TLO3: Communicate effectively (oral and written) in cruise industry context
TLO4: Exhibit a culture of tourism through professionalism, observation
of ethical standards and ability to work with all types of people

25. Interface point Departmental responsibility Involving
Customer’s Interface with the Cruise Company
Pre- Booking Reservations Itineraries, Marketing, Commercial
planning, Cruise Operations planning,
Port logistics
Booking Customer assistance
Flights
Selling agents, Direct sales, Online sales,
Loyalty Club, Passports ,Visas
Cancellations, Dietary, Special events
Scheduled , Chartered
Pre-Cruise Documentation
Operations
City stopover, Ticketing, Shore excursions
and tours, transfers, port logistics,
check-in, security and immigration
Cruise Passenger services
Food and beverage
Commercial
Administration, Accommodation, Printer,
Laundry, Cabin staff, Florist,
Chefs, Galleys, Stores, Wines and bars,
Restaurant,
Shorex, shops, salon and spa
Post-Cruise Passenger Relations Customer relationship management

26. Cruise Operators

27. On-Site References:
G .550 .G357 2019
Gibson/Parkman (2019). Cruise Operations Management: Hospitality Perspectives. London. Routledge, Taylor and
Francis Group, 2019
eBook Collection (EBSCO host)
G 155.5 .M312 (2013). Mancini, M. (2013). The CLIA Guide to the Cruise Industry
Cliffton Park, NY: Delmar/Cengage Learning
G 550 .G358 (2012). Gibson, P. (2012). Cruise Operations Management: Hospitality Perspectives. London: Routledge
eBook Collection (EBSCOhost). Vogel, M., Lukovic, T. et al. (2012). Cruise Tourism and Society: A Socio-Economic
Perspective

28. Thank You!!!