Module 6 - Identifying IssuesObjectives The aim of this assignment is to understand the complexity of issues faced by CEO's of major corporations. At any one point in time such an individual might face dozens of issues which need to be prioritized.Instructor Comments Predicting competitor behaviour is of interest to most companies. Future plans are of course among the most tightly guarded of secrets held by executive teams. Corporate outsiders are rarely privy to this type of information except in cases where it is accidently shared or intentionally stolen. Understanding the future can be valuable. Imagine if an investment analyst knew in advance of BHP Billiton’s interest in acquiring Rio Tinto. Knowing the future is an unrealistic expectation of analysts. However, understanding the issues currently facing a corporation and its executive team is not an unreasonable demand. On a regular basis a CEO will have dozens of issues on his or her plate. The challenge for an analyst is not necessarily identifying all of the issues. The challenge is to identify the major issues and then estimate which of these issues are of the most pressing concern for the CEO. If this can be accomplished then predicting the future becomes a little easier. Sources of the issues include but are not limited to the company website, the regulator website and the industry association website. Deciding which of the issues matter most is an inexact science. One means choosing and ranking issues is to borrow from a school of thought termed Institutional Theory. One theorist from this school, Mark Suchman suggests three rules of thumb. Issues are important if they financially impact an organization, if they are viewed as legitimate and if they need to be addressed in an urgent manner. A ranking scheme based on these three points can help narrow the list of key issues to a few.Assignment This assignment seeks to help you understand the answer to a broader concern and that is, “What issues do CEO's face and how might they prioritize decision making?" You should base your responses to the following questions on your analysis of the company that you have chosen for this course. Please answer the following questions: · Use online sources to identify fifteen issues facing your company’s CEO. · Group the issues into three categories: issues of interest to all industry participants, issues of interest to regulators, and issues facing companies seeking to enter foreign markets. · Rank the issues using three measures: the legitimacy of the issue to the company, the urgency with which the issues will need to be addressed by the company, and the impact of each issue on the company. · Please create a table to summarize this information and be sure to associate each issue with a specific online information source url. · In one half page, please summarize what you think is the connection between the key insights of the Rogers and Tierney, (2004) reading and this assignment. Hint: Your onli ...