contains info regarding directing, coordinating, controlling, motivation, leadership and communication

1. MODULE 5
Elements of
Directing, Co-ordintain
and Control.

2. Index
 Directing
 Leadership
 Motivation
 Communication
 Co-ordination
 Control.

3. Directing

4. Meaning:
 Art of getting things done through and with
people.
 Important managerial function performed by
managers at all levels.
 Leads to advancement of organizational
goals.

5. Definitions
Earnest Dale “ Direction is telling people what
to do and seeing that they do it to the best of
their ability. If mistakes are corrected, providing
on the job instruction and issuing orders”
Theo Hainman “ Directing consists of the
process and techniques utilized in issuing
instructions and making certain that
operations are carried on as originally planned”

6. Importance
Management
function
Guiding
process
Continuous
activity
Flow of
direction
Wide
dimensions.
Readily
acceptable

7. Leadership

8. Definition
Koontz and O'Donnell
“ It is influencing people to follow
you and to work willingly for the
advancement of a common goal.”

9. Styles of leadership
Autocratic /
authoritarian.
Democratic /
Participative.
Delegative /
Laisssez Faire.

10. Motivation

11. Definition
Koontz and O’Donnell
“ Motivation is a general
term applying to the
entire class of
drives, needs, wishes and
similar forces.”

12. Importance:
Achievement of
organizational
goals.
Creating
enthusiasm and
interest.
Low
absenteeism.
Effective
resource
utilization.

13. Theories
 Fear and punishment theory.
 Reward theory.

14. Communication

15. Definition
‘The process of passing information and
understanding from one person to another.
It is essentially a bridge of meaning
between the people. By using the bridge, a
person can safely cross the river of
misunderstanding.’

16.  Originates from Latin words commincare which
means to share or impart.
 It is information which is transmitted and
understood between two or more people.
 Requires a SENDER, MESSAGE and RECIEVER.

17. Objectives
Information Motivation
Raising
morale
Suggestion
Steadier
work flow.

18. Types of communication
communication
Based on
purpose and
style.
formal
informal
Based on
channel used.
verbal
Oral
Written.
Non-verbal
According to
direction
Downward
communication
Upward
communicationHorizontal
communication.

19. Co-ordination

20. Definition
George RTerry “ Co-ordination is the
orderly synchronization of efforts to
provide amount, timing and directing or
execution resulting in harmonious and
unified actions to a stated objective.”

21. Principles
Simplified
organization
Harmonized
programs and
policies.
Continuity.
Voluntary
cooperation.
Well defined
goals.
Direct
contact.
Dynamism.

22. Techniques

23. Controlling

24. Definition
 Harold Koontz
“Controlling is the measurement and
correction of performance in order to make
sure that enterprise objectives and the plans
devised to attain them are accomplished.”


25. Need

26. Control
process
Fixing the
standards.
Measuring
performance
.
comparison
Corrective
action
Follow
up.