This whitepaper is intended for the marketing or advertising professional who has heard about
“modular media technologies” (e.g., widgets, RSS, and Vortexes) and wants to learn more
about how they can be effectively deployed in a strategic marketing program. After reading
the white paper, you will have a solid understanding of the consumer trends behind Web
content portability, the benefits and drawbacks of various portable Web technologies, and the
knowledge foundation for developing a strategic approach to pursuing Web content portability
for your brand.
Top 11 tendencias digitales para 2011 (Millward Brown -Dynamic Logic)Retelur Marketing
Presentación elaborada por Millward Brown en colaboración con Dynamic Logic en el que se apuntan las 11 tendencias digitales en Internet para las empresas, marcas y consumidores en 2011. (inglés)
Google has announced plans to roll out "Google Shopping", a new shopping advertising format on Google search results pages. The new format will use product feed data from advertisers to display more prominent shopping ads with images and product information. This represents an effort by Google to further monetize its search platform and reinvigorate growth, as it is no longer dependent on traditional text-based search ads alone. Initial trials of the product listing ads that will power Google Shopping have shown above average click-through rates for advertisers. The new format has the potential to become a staple placement alongside traditional sponsored search links.
The document discusses establishing an online community for a magazine's readers to enhance engagement and open new revenue opportunities. It proposes giving readers personalized profiles and spaces to communicate with each other and the magazine in real-time through various tools like social networking, reviews, recommendations, and e-commerce functions integrated into the community. The goal is to transition from one-way communication to an ongoing dialogue that better serves readers and allows new forms of targeted advertising.
Twitter has introduced enhanced brand pages that allow companies to customize their profile with features like a prominent tweet, header image, and expanded media. These pages provide a cleaner presentation of brands and improved opportunities for engagement. Marketers should reevaluate their Twitter strategies and budgets to take advantage of these new creative and analytical tools.
The document discusses various trends in UX and web design for 2018, splitting them into three pillars: Aesthetic, Interaction, and Architecture. Under Aesthetic trends, it discusses cinemagraphs, colorful gradients, Masta fonts, and serif fonts. Key interaction trends discussed include full screen search, natural language forms, micro interactions, and scalable vector graphics (SVG). The trends are analyzed from user experience, creative, and SEO perspectives, with considerations for proper implementation.
How Web 2.0 is Changing the World of MarketingLance Shields
Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence.
Top 11 tendencias digitales para 2011 (Millward Brown -Dynamic Logic)Retelur Marketing
Presentación elaborada por Millward Brown en colaboración con Dynamic Logic en el que se apuntan las 11 tendencias digitales en Internet para las empresas, marcas y consumidores en 2011. (inglés)
Google has announced plans to roll out "Google Shopping", a new shopping advertising format on Google search results pages. The new format will use product feed data from advertisers to display more prominent shopping ads with images and product information. This represents an effort by Google to further monetize its search platform and reinvigorate growth, as it is no longer dependent on traditional text-based search ads alone. Initial trials of the product listing ads that will power Google Shopping have shown above average click-through rates for advertisers. The new format has the potential to become a staple placement alongside traditional sponsored search links.
The document discusses establishing an online community for a magazine's readers to enhance engagement and open new revenue opportunities. It proposes giving readers personalized profiles and spaces to communicate with each other and the magazine in real-time through various tools like social networking, reviews, recommendations, and e-commerce functions integrated into the community. The goal is to transition from one-way communication to an ongoing dialogue that better serves readers and allows new forms of targeted advertising.
Twitter has introduced enhanced brand pages that allow companies to customize their profile with features like a prominent tweet, header image, and expanded media. These pages provide a cleaner presentation of brands and improved opportunities for engagement. Marketers should reevaluate their Twitter strategies and budgets to take advantage of these new creative and analytical tools.
The document discusses various trends in UX and web design for 2018, splitting them into three pillars: Aesthetic, Interaction, and Architecture. Under Aesthetic trends, it discusses cinemagraphs, colorful gradients, Masta fonts, and serif fonts. Key interaction trends discussed include full screen search, natural language forms, micro interactions, and scalable vector graphics (SVG). The trends are analyzed from user experience, creative, and SEO perspectives, with considerations for proper implementation.
How Web 2.0 is Changing the World of MarketingLance Shields
Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence.
12 technology trends from major developer announcements from the largest companies in tech and evolving consumer habits that have dominated the first half of 2019.
We filter these trends through the framework of Empower, Exponential and Enhanced.
1. The internet will continue to splinter into semi-walled gardens like social networks, requiring brands to develop multiple presences across different platforms.
2. Online shopping will continue to grow strongly in 2011, fueled by convenience and deals, while augmented reality may help bridge the gap of not seeing products in person.
3. New interactive and expanding display ad formats will emerge in 2011, combining formats, incorporating social media, and capturing attention in innovative ways.
The document discusses the digital newsroom and whether it presents an opportunity or threat to traditional journalism. It analyzes several forms of new media that have evolved, including citizen journalism using tools like YouTube, social networking on Twitter and Facebook, blogging, video journalism, process journalism, distributed and backpack journalism. These new forms allow instant access to news but may endanger quality for speed and reduce the role of professional journalists. The document also discusses challenges for print journalism in adapting to online and argues new media gives audiences more choice in news sources.
Winnovation Network helps organizations use social media and mobile technologies to improve business performance and customer engagement. It provides consulting services for effectively integrating these technologies into business workflows and transforming companies into social businesses. It offers a turnkey solution including technology platforms, change management programs, and expertise in social media and enterprise collaboration.
The document summarizes new features for brand pages on Twitter called called including a customizable banner, the ability to feature tweets, and displaying media inline. This will allow brands more control over their presentation but may have little impact on how most users interact with brands on Twitter, as many access it through mobile or third party applications instead of directly visiting brand pages. The changes are meant to draw more advertisers by helping brands better promote themselves, but filtering tweets and fewer direct interactions could increase unfollows.
Pirate metric mechanisms - Patterns for better ProductsAnh Han
Patterns in UX and Engineering are reusable elements that provide inspiration for solving common problems.
Product Patterns extend this concept by looking at the various mechanisms at a more abstract level then lines of code or those drawn on wireframes.
The following are examples of common patterns used in some of the best web products and are organised according to Dave McClure's pirate metrics (http://500hats.typepad.com/500blogs/2007/06/internet-market.html).
Use this as a way to inspire conversation. Ask if any of these patterns could be used in the context of your product?
This document provides an introduction and table of contents for the "digital resource guide 2014" published by the American Advertising Federation. It thanks various companies and individuals for their contributions. The guide contains articles on topics related to digital marketing trends and best practices, including real-time marketing, social advertising, viewability, brand engagement, workflow automation, and capturing consumers using technology. Interviews with executives from Facebook and AOL are also included.
Creating effective content involves understanding your target audiences, analyzing the competition, and planning your site for both internal and external use. It is important to segment audiences, map their media usage, innovate while using existing services, test usability, and analyze user data to ensure your content reaches the intended audiences. Effective content creation is an iterative process that requires understanding user needs.
GUIDE: Building Better Social Media CampaignsMohamed Mahdy
This document provides an overview of planning microcontent efforts. It recommends beginning by analyzing competitors' microcontent campaigns to understand what works. It also suggests brainstorming ongoing microcontent for conversations as well as campaigns with specific goals and timeframes. The document advises focusing microcontent efforts on daily conversations rather than just major events, as it is easier to stand out against fewer competitors on a regular day. Overall microcontent should be planned to engage audiences and position the brand.
How to find Social Media Success - Havas Digital InsightsHavas Media
How can we find social media success?
At Havas Digital, we believe that success is not with the brands that shout the loudest anymore, it’s about those that seek to inspire conversations, engage consumers and reward interaction to add meaningful value to the life of their customers. Find out more on what we think with this Havas Digital Insights piece.
Creating Effective Content involves analyzing the market and competition, defining the target user base by segmenting audiences, mapping the media situation and access levels of audiences, planning the site's internal workflows and external interfaces for different platforms, testing usability, and crunching user analytics numbers to understand actual audiences. The key is to focus on journalism and story building over fancy technology, engage users in content creation, and continually test and adapt the site based on data.
This document provides an analysis of consumer motivations for participating in crowdsourcing activities in the fast-moving consumer goods (FMCG) industry. It begins by characterizing the "new consumer on the internet" and their role in co-creation. It then examines crowdsourcing as a tool for co-creation, discussing theoretical frameworks like Maslow's hierarchy of needs and the motivation-ability-opportunity model to understand consumer motivations. Finally, it analyzes specific FMCG crowdsourcing examples like Threadless to engage consumers in activities like new product features and innovations.
This document summarizes key digital trends for 2009, including:
- Growth of online advertising despite economic downturn
- Major players integrating across online/mobile/TV platforms
- Rise of social media, mobile applications, and open platforms
- Shift to more user-generated and social content online
- Importance of conversation and reputation management for brands
Web Giants have developed a strong culture of obsessively measuring performance. They measure everything from response times and page visits to CPU heat and energy usage to optimize costs and revenues. Performance is measured to make data-driven decisions about technologies and action plans. Companies experiment and learn through A/B testing and iteration based on metrics. Measurement is prioritized over tradition or authority. This data-driven culture extends to areas like choosing free office snacks based on usage patterns.
This document provides a user guide for the Mobile Discovery Connected Media Platform. It begins with background on the platform, which allows advertisers to create integrated print, mobile, and web marketing campaigns using Intelligent Media Tags (IMTs). It then covers the basics of setting up a campaign, including creating content, campaigns, media tags, and reviewing analytics. Additional sections provide details on content types, campaign dashboards, defining tag actions and locations, and administrative functions. The guide aims to explain the platform's key capabilities and walk users through the process of launching an interactive, cross-channel campaign.
Social media for sustainable tourism development dissertation manoj kumarManoj Kumar
Abstract
This dissertation’s objectives are To understand consumer point of view and Create an internet based marketing plan Aiming at Increasing consumer awareness and recognition worldwide, Create a consumer facing entity which is loved by people Thus making it profitable for companies to behave responsibly and to Build loyal communities which will support efforts in difficult times and Lastly increase sales
Microsoft Dynamics RoleTailored Business ProductivityCRMreviews
http://bit.ly/SalesforceVSmsCRM - - - - - Comparison Webinar: Microsoft CRM 2011 vs Salesforce.com
Overview
Businesses don’t garner insights or make decisions. Businesses don’t close deals, invent new products, or find new efficiencies.
People do.
Companies excel when they empower their people to drive the business forward.
Strategies, organization, motivation, and leadership all set the stage for business success. But to see results, you also have to give your people the right tools, information, and opportunities—because success ultimately comes down to your people. We call a business that fosters a winning environment a “people-ready business.”
Software is instrumental to the people-ready business. Software is increasingly how we harness information, the lifeblood of business today. Software enables people to turn data into insight, transform ideas into action, and turn change into opportunity.
Microsoft is building the next generation of breakthrough business applications designed to amplify the impact of your people. MICROSOFT
This document introduces six competencies needed for next generation news organizations: complete storyteller, entrepreneur, data miner, marketer, platform strategist, and community builder. It discusses the skills and roles of each competency, providing examples of how media companies can adapt to technological changes and consumer behaviors through innovation strategies focused on experiences, continuous change, workforce development, partnerships, and embracing communities.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
This document summarizes a study on the economic value of the advertising-supported internet ecosystem:
1) The study found that direct employment in the U.S. internet ecosystem doubled from 2007 to 2011, adding 1 million new jobs for a total of 2 million. Including indirect jobs, 5.1 million jobs are now owed to the internet.
2) Growth was fastest in the consumer support layer of digital ad agencies, ad networks, analytics firms, and listening platforms that support consumer-facing companies. This layer was the "unsung hero" driving innovation and growth over the last four years.
3) Sole proprietors and very small firms contributed 375,000 jobs and were big beneficiaries,
Augmented / Virtual Reality in the Packaging IndustryAnup Chandran
The document discusses how augmented and virtual reality technologies can be used in various areas of the packaging industry, including:
1. Using product sleeves and labels as markers to provide interactive AR/VR experiences for branding, marketing, and engaging consumers at different stages of the purchase funnel.
2. Enhancing sales of manufacturing equipment and systems by allowing customers to immerse themselves in virtual demonstrations of complex production lines and customization options.
3. Streamlining spare parts procurement, maintenance, and repair of production systems by overlaying technical information to guide technicians and enable remote collaboration.
4. Improving training programs by simulating dangerous or complex procedures to allow repeated practice in a safe virtual environment.
Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.
12 technology trends from major developer announcements from the largest companies in tech and evolving consumer habits that have dominated the first half of 2019.
We filter these trends through the framework of Empower, Exponential and Enhanced.
1. The internet will continue to splinter into semi-walled gardens like social networks, requiring brands to develop multiple presences across different platforms.
2. Online shopping will continue to grow strongly in 2011, fueled by convenience and deals, while augmented reality may help bridge the gap of not seeing products in person.
3. New interactive and expanding display ad formats will emerge in 2011, combining formats, incorporating social media, and capturing attention in innovative ways.
The document discusses the digital newsroom and whether it presents an opportunity or threat to traditional journalism. It analyzes several forms of new media that have evolved, including citizen journalism using tools like YouTube, social networking on Twitter and Facebook, blogging, video journalism, process journalism, distributed and backpack journalism. These new forms allow instant access to news but may endanger quality for speed and reduce the role of professional journalists. The document also discusses challenges for print journalism in adapting to online and argues new media gives audiences more choice in news sources.
Winnovation Network helps organizations use social media and mobile technologies to improve business performance and customer engagement. It provides consulting services for effectively integrating these technologies into business workflows and transforming companies into social businesses. It offers a turnkey solution including technology platforms, change management programs, and expertise in social media and enterprise collaboration.
The document summarizes new features for brand pages on Twitter called called including a customizable banner, the ability to feature tweets, and displaying media inline. This will allow brands more control over their presentation but may have little impact on how most users interact with brands on Twitter, as many access it through mobile or third party applications instead of directly visiting brand pages. The changes are meant to draw more advertisers by helping brands better promote themselves, but filtering tweets and fewer direct interactions could increase unfollows.
Pirate metric mechanisms - Patterns for better ProductsAnh Han
Patterns in UX and Engineering are reusable elements that provide inspiration for solving common problems.
Product Patterns extend this concept by looking at the various mechanisms at a more abstract level then lines of code or those drawn on wireframes.
The following are examples of common patterns used in some of the best web products and are organised according to Dave McClure's pirate metrics (http://500hats.typepad.com/500blogs/2007/06/internet-market.html).
Use this as a way to inspire conversation. Ask if any of these patterns could be used in the context of your product?
This document provides an introduction and table of contents for the "digital resource guide 2014" published by the American Advertising Federation. It thanks various companies and individuals for their contributions. The guide contains articles on topics related to digital marketing trends and best practices, including real-time marketing, social advertising, viewability, brand engagement, workflow automation, and capturing consumers using technology. Interviews with executives from Facebook and AOL are also included.
Creating effective content involves understanding your target audiences, analyzing the competition, and planning your site for both internal and external use. It is important to segment audiences, map their media usage, innovate while using existing services, test usability, and analyze user data to ensure your content reaches the intended audiences. Effective content creation is an iterative process that requires understanding user needs.
GUIDE: Building Better Social Media CampaignsMohamed Mahdy
This document provides an overview of planning microcontent efforts. It recommends beginning by analyzing competitors' microcontent campaigns to understand what works. It also suggests brainstorming ongoing microcontent for conversations as well as campaigns with specific goals and timeframes. The document advises focusing microcontent efforts on daily conversations rather than just major events, as it is easier to stand out against fewer competitors on a regular day. Overall microcontent should be planned to engage audiences and position the brand.
How to find Social Media Success - Havas Digital InsightsHavas Media
How can we find social media success?
At Havas Digital, we believe that success is not with the brands that shout the loudest anymore, it’s about those that seek to inspire conversations, engage consumers and reward interaction to add meaningful value to the life of their customers. Find out more on what we think with this Havas Digital Insights piece.
Creating Effective Content involves analyzing the market and competition, defining the target user base by segmenting audiences, mapping the media situation and access levels of audiences, planning the site's internal workflows and external interfaces for different platforms, testing usability, and crunching user analytics numbers to understand actual audiences. The key is to focus on journalism and story building over fancy technology, engage users in content creation, and continually test and adapt the site based on data.
This document provides an analysis of consumer motivations for participating in crowdsourcing activities in the fast-moving consumer goods (FMCG) industry. It begins by characterizing the "new consumer on the internet" and their role in co-creation. It then examines crowdsourcing as a tool for co-creation, discussing theoretical frameworks like Maslow's hierarchy of needs and the motivation-ability-opportunity model to understand consumer motivations. Finally, it analyzes specific FMCG crowdsourcing examples like Threadless to engage consumers in activities like new product features and innovations.
This document summarizes key digital trends for 2009, including:
- Growth of online advertising despite economic downturn
- Major players integrating across online/mobile/TV platforms
- Rise of social media, mobile applications, and open platforms
- Shift to more user-generated and social content online
- Importance of conversation and reputation management for brands
Web Giants have developed a strong culture of obsessively measuring performance. They measure everything from response times and page visits to CPU heat and energy usage to optimize costs and revenues. Performance is measured to make data-driven decisions about technologies and action plans. Companies experiment and learn through A/B testing and iteration based on metrics. Measurement is prioritized over tradition or authority. This data-driven culture extends to areas like choosing free office snacks based on usage patterns.
This document provides a user guide for the Mobile Discovery Connected Media Platform. It begins with background on the platform, which allows advertisers to create integrated print, mobile, and web marketing campaigns using Intelligent Media Tags (IMTs). It then covers the basics of setting up a campaign, including creating content, campaigns, media tags, and reviewing analytics. Additional sections provide details on content types, campaign dashboards, defining tag actions and locations, and administrative functions. The guide aims to explain the platform's key capabilities and walk users through the process of launching an interactive, cross-channel campaign.
Social media for sustainable tourism development dissertation manoj kumarManoj Kumar
Abstract
This dissertation’s objectives are To understand consumer point of view and Create an internet based marketing plan Aiming at Increasing consumer awareness and recognition worldwide, Create a consumer facing entity which is loved by people Thus making it profitable for companies to behave responsibly and to Build loyal communities which will support efforts in difficult times and Lastly increase sales
Microsoft Dynamics RoleTailored Business ProductivityCRMreviews
http://bit.ly/SalesforceVSmsCRM - - - - - Comparison Webinar: Microsoft CRM 2011 vs Salesforce.com
Overview
Businesses don’t garner insights or make decisions. Businesses don’t close deals, invent new products, or find new efficiencies.
People do.
Companies excel when they empower their people to drive the business forward.
Strategies, organization, motivation, and leadership all set the stage for business success. But to see results, you also have to give your people the right tools, information, and opportunities—because success ultimately comes down to your people. We call a business that fosters a winning environment a “people-ready business.”
Software is instrumental to the people-ready business. Software is increasingly how we harness information, the lifeblood of business today. Software enables people to turn data into insight, transform ideas into action, and turn change into opportunity.
Microsoft is building the next generation of breakthrough business applications designed to amplify the impact of your people. MICROSOFT
This document introduces six competencies needed for next generation news organizations: complete storyteller, entrepreneur, data miner, marketer, platform strategist, and community builder. It discusses the skills and roles of each competency, providing examples of how media companies can adapt to technological changes and consumer behaviors through innovation strategies focused on experiences, continuous change, workforce development, partnerships, and embracing communities.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
This document summarizes a study on the economic value of the advertising-supported internet ecosystem:
1) The study found that direct employment in the U.S. internet ecosystem doubled from 2007 to 2011, adding 1 million new jobs for a total of 2 million. Including indirect jobs, 5.1 million jobs are now owed to the internet.
2) Growth was fastest in the consumer support layer of digital ad agencies, ad networks, analytics firms, and listening platforms that support consumer-facing companies. This layer was the "unsung hero" driving innovation and growth over the last four years.
3) Sole proprietors and very small firms contributed 375,000 jobs and were big beneficiaries,
Augmented / Virtual Reality in the Packaging IndustryAnup Chandran
The document discusses how augmented and virtual reality technologies can be used in various areas of the packaging industry, including:
1. Using product sleeves and labels as markers to provide interactive AR/VR experiences for branding, marketing, and engaging consumers at different stages of the purchase funnel.
2. Enhancing sales of manufacturing equipment and systems by allowing customers to immerse themselves in virtual demonstrations of complex production lines and customization options.
3. Streamlining spare parts procurement, maintenance, and repair of production systems by overlaying technical information to guide technicians and enable remote collaboration.
4. Improving training programs by simulating dangerous or complex procedures to allow repeated practice in a safe virtual environment.
Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.
Organizing for Content: Models to Incorporate Content Strategy and Content Ma...Rebecca Lieb
Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.
A presentation delivered in Sydney Australia on existing web technology and some of the newer emerging web technologies and how to use them in your business
The document discusses emerging technologies and how businesses can leverage them. It provides examples of technologies like web 2.0, cloud computing, mashups and how companies have used them. Case studies are presented on using tools like Google Apps, Skype, Central Desktop and data from websites to improve business processes and deliver better services. The presentation encourages attendees to develop a one page plan to apply emerging technologies to address three business issues.
Social networking is growing rapidly and entering the business world. Companies are realizing they must engage in social media to connect with customers. The SITEFORUM platform allows companies to create social networks for business to improve collaboration, knowledge sharing, and customer engagement. It provides content management, networking tools, and community building capabilities in a customizable and scalable software-as-a-service model. SITEFORUM has been successfully used by many large companies and helps organizations harness the power of social media.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
1. 2008
Modular Media
Technologies:
RSS, WIDGETS, OR VORTEXES: WHAT’S RIGHT FOR YOUR
BRAND?
A guide to evaluate the importance of having a modular content
strategy for a brand, and a tool to evaluate leading modular
content platforms like widgets, RSS, and Vortexes.
The Real Time Matrix Corporation
January 2008
2. MODULAR MEDIA TECHNOLOGIES A WHITEPAPER
Contents
INTRODUCTION......................................................................................................................... 3
THE MODULAR MEDIA PHENOMENON.................................................................................... 3
Strategic Considerations ......................................................................................................... 4
Other Critical Issues ................................................................................................................. 6
Control .................................................................................................................................. 6
Personalization...................................................................................................................... 7
Stickiness/Longevity ............................................................................................................. 7
Social Media......................................................................................................................... 8
CHOOSING A MODULAR MEDIA PLATFORM RIGHT FOR YOUR BRAND ............................... 8
RSS ......................................................................................................................................... 8
Strengths............................................................................................................................ 8
Weaknesses....................................................................................................................... 9
Widgets ................................................................................................................................. 9
Strengths............................................................................................................................ 9
Weaknesses..................................................................................................................... 11
Vortex.................................................................................................................................. 12
Strengths.......................................................................................................................... 12
Weaknesses..................................................................................................................... 13
CONCLUSION ......................................................................................................................... 14
2 COPYRIGHT 2008 | THE REAL TIME MATRIX CORPORATION
3. MODULAR MEDIA TECHNOLOGIES A WHITEPAPER
INTRODUCTION
This whitepaper is intended for the marketing or advertising professional who has heard about
“modular media technologies” (e.g., widgets, RSS, and Vortexes) and wants to learn more
about how they can be effectively deployed in a strategic marketing program. After reading
the white paper, you will have a solid understanding of the consumer trends behind Web
content portability, the benefits and drawbacks of various portable Web technologies, and the
knowledge foundation for developing a strategic approach to pursuing Web content portability
for your brand.
THE MODULAR MEDIA PHENOMENON
Perhaps the largest and most significant digital trend today is the phenomenon of modular
personal content. It is absolutely the critical underpinning of the biggest news in the digital
space. Consider:
• The key 2.0 platforms are built on the appeal of modular personal content (blogging, user
generated video (UGC video), social networking, microblogging, and photo sharing.)
• Personal homepages like My Yahoo! and iGoogle are fast becoming the preferred starting
point for users to access the web. Said Marissa Mayer, VP of Search Product and User
Experience at Google, “The Google personal homepage is the fastest growing Google
product. This market is going to be very large.”
• 7 of the top 10 largest sites are either totally reliant on modular personal content for their
success (Facebook, MySpace, YouTube) or have modular personal content as a lynchpin of
their future business strategies (Google, Yahoo!, Windows Live, and MSN.)
• All of the leading Internet players (Microsoft, Apple, Yahoo!, Google) are committed to
developing new and more powerful uses of modular personal content.
All of these initiatives have resulted in an explosion of new “lean forward” web real estate.
Consumers are demonstrating a deep preference for this type of content, as is evidenced by
the tremendous amount of time they spend in places like personal pages and social networks.
The challenge for marketers, however, is that the consumer is truly in control of what he sees in
these environments. Getting a place at this personal content table requires a brand to truly add
value to consumer experience.
About six months ago, the widget really grew to be touted as a ready solution for marketers to
capitalize on this phenomenon. By giving consumers a way to make some types of web content
portable, it was believed that widgets had the power to transform consumer behavior, and with
it consumer marketing.
No one disputes that widgets have had enormous impact. With household penetration of
widgets over 50%, it is clear that consumers are integrating these units into their daily lives.
But it is also clear that widgets are only a part of the modular content opportunity. The category
of widgets includes many “content light” offerings that can make the genre seem toy-like. Toys
are great for some things, but for many purposes consumers demand high quality experiences
3 COPYRIGHT 2008 | THE REAL TIME MATRIX CORPORATION
4. MODULAR MEDIA TECHNOLOGIES A WHITEPAPER
that can’t be delivered by admittedly popular items like the Fun Wall Facebook widget-
application.
RSS feeds and readers are another form of modular personal content. As is Real Time Matrix’s
Vortex™, a modular communications platform that brands and publishers can use to deliver real
time content to consumers that helps build brands through deep engagement. What widgets
and RSS and Vortexes do is different, but they each help to deliver on what consumers want and
expect: high quality content on their terms.
In this new era, consumers have ultimate control over the modules of content they select, so
brands need to create modular experience that they will welcome. And brand marketers need
to ensure that the modular content brand experiences they develop deliver the sort of high
quality impression needed to further their objectives. The user interface of their modular units,
coupled with the overall experience provided needs to be rich, satisfying, and inviting. Far too
often, options in the widget space have been more like flash-in-the-pan gadgets than deep
brand experiences.
So widgets, RSS, and Vortexes offer different “flavors” of modular content and have different
purposes and strengths. If you’ve decided that modular content is a priority for your brand (as it
clearly should be) you also need to pick the right platform from among these three. This white
paper is intended to help you do just that.
Strategic Considerations
The first thing to consider when creating a strategy for the modular media space is to determine
what sort of “home grown” content your brand can leverage in its effort to connect with
consumers.
• Does your brand have content that consumers will find interesting and compelling enough to
want to receive on a regular basis?
• Will a significant percentage of your target care enough about the content to want it ported
to them constantly?
If yours is a lifestyle brand with significant multimedia content, high profile/high appeal
sponsorships, or is chosen with a high involvement decision-making process, there are many
options to providing modular media to your consumers. For example, an alcohol beverage with
broad appeal TV advertising and sports sponsorships of basketball, auto racing and football
would have an easy time deploying a modular media application with strong consumer appeal.
Such a unit might show advertising, feature real-time sports scores, and offer video highlights
within a well-branded environment. Using modular media as a platform, such a brand could
stay top-of-mind and develop strong associations with user passions. Further, it could make the
most of its marketing assets and sponsorships because more people would see them, more
often. In effect, brand content would find the user instead of the user being expected to find
the content.
This model works even better for publisher brands. A lifestyle content site could provide a steady
stream of text, photos, even video to consumers through modular media. Messages could
reach more consumers more often, and have a significant positive impact on ad views and
revenue.
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But lots of brands don't have such an arsenal of assets to leverage. Many brands may make two
or one or even no video messages (like commercials) in a year. While new product news might
also provide a consumer draw, the dynamics of many categories may mean that there is
relatively little product news available. Many brands may also lack marketing resources to
create and manage a steady stream of high-value consumer content.
For example, a cosmetics brand that makes only two commercials annually and has just one
major new product initiative a year would have difficulty creating a compelling modular unit
purely with its own content. Millions of “beauty-involved” women might sign up for an offering
from that company, but with so little new content available over time, most of these consumers
would likely become disenchanted very quickly.
While what we have defined here is an extreme example, the general concept is one that is all-
too-familiar for many brand marketers that rushed into the widget space; their modular media
applications may have had little consumer uptake or short shelf life because they could not
meet consumer expectations for new and interesting content on an ongoing basis.
This is an extremely unfortunate phenomenon because such brands may have highly passionate
consumers -- people who want to know more about the brand and the category -- but the
marketers may see no workable modular media options to leverage this consumer passion in
service of their brands.
Real Time Matrix introduced Vortex to maximize the opportunity for brands in both situations. For
lifestyle brands and publishers with lots of multimedia content, the Vortex offers a 100%
customizable unit with high production values and the versatility to offer video, audio and text
seamlessly. It provides a high-quality environment for both lifestyle and publisher brands to
feature the best of what they offer.
Vortex provides a high-quality environment for both lifestyle and
publisher brands to feature the best of what they offer.
But importantly, Vortex also has value for brands with minimal content assets of their own. With
Vortex, the marketer is not limited to his own content to populate his widget with category- and
brand-relevant information. Brands and consumers can define the passion areas which interest
them and Vortex will scour the entire Web looking for information on those passions.
Let's return to the example of a cosmetics company with few assets of its own. Using Vortex,
they could offer a steady stream of content about beauty, fashion, models and modeling --
really about anything that they believe would enhance their own brands -- and capture the
attention and passion of their target consumers.
Such a Vortex might feature the advertising of the cosmetics company, but could also offer links
to the latest web pages, blogs, podcasts and videos from Paris runways, footage from behind
the scenes of Hollywood movies, or content from the website of the latest beauty-themed reality
television program. The Vortex would link the brand to all of this high-value, high impact
content.
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Other Critical Issues
There are several other issues to consider when making the decision on which modular media
platform to deploy in service of your brand:
Control
Just as it is imperative to ensure that your advertising, packaging collateral etc. accurately
reflect your brand’s visual language and messaging, your widget should also offer a physical
appearance that is brand enhancing. Unfortunately many of the consumer widgets that are
currently available are rather unattractive and would seem to violate the brand standards of
the companies that commission them.
An additional control issue is being able to ensure that your application does not accidentally
feature content that your consumers may find objectionable, or that you may find detrimental
to the brand. A strong platform should
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give you just as much power over what not to feature as it does in defining what you want
featured.
A strong platform should give you just as much power over what not
to feature as it does in defining what you want featured.
Finally, many brands are concerned that their unit might be featured in untoward areas of the
Web. Websites with objectionable language and erotic content, for example, are generally not
the sorts of places where most brands want their messages to appear. Before you make the
decision on a platform to represent your brand, you should determine what safeguards if any
are available to protect your brand from appearing on inappropriate websites.
Personalization
As we said at the beginning of this white paper, and as has been widely reported in virtually
every trade journal, consumers want “what they want when they want it how they want it.” We
no longer operate in an environment where a brand can broadcast the message that it wants
and essentially require that consumers see it. The days of burning a product demo into
consumer brains are over. We need to recognize that any modular media application needs to
meet consumer needs first, or your target simply won't grab it.
But what does that mean in the context of a branded modular media platform? It means that
consumers should be able to customize the content that they receive, without detracting from
the marketing value of the unit. Unfortunately very few brand widget suppliers have developed
a way to deal with that challenge.
Stickiness/Longevity
The stickiness of a modular media application is also a very important consideration as you
make your plans. Unfortunately, many widgets and feeds demonstrate very short shelf life with
consumers. People sign up, but quickly lose interest and take them off their Web presences.
At Real Time Matrix we think one of the biggest issues driving this trend is the lack of
personalization available in most such units. But content relevance is a significant factor as well.
Another part of what is necessary in order to develop a modular media platform with longevity is
to do a reality check about the concept itself. Does it reflect a deep consumer passion? Do
consumers sustain the passion over a long period of time? Is the passion something that
consumers will want to indulge in frequently?
Still another consideration is striking a balance between functionality and graphical intrusiveness.
Certainly, an innovative design or delivery mechanism may capture consumer attention at the
outset. But if these design elements impede delivery of valuable content, you may find that
consumers lose interest in your application. To take extreme example, imagine a shoe company
that builds a widget that looks like a running shoe. The novelty of such a widget might make
people more likely to take it and put it in their Web presences. But over the long haul, if the
widget design has placed form over function, it's unlikely that consumers will continue to use
such an app. The demographics and psychographics of your target are an important
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consideration here. What a Tween boy wants on his site is likely quite different from what a
senior technology executive wants on her’s.
Social Media
There are many modular platforms that can “get you into social media.” But in order to
assess their value on this dimension, you must consider what “get you into social media”
means. There is a big difference between a modular content unit simply being able to
function in a social media environment and one that really leverages and capitalizes
on the communicative nature of these environments.
Shawn Sires, COO of Real Time Matrix, likens the distinction to being in a bar.
“Many widgets and modular media platforms simply enable you to stick them on
a page in a social network. They’re like beer signs in a pub. What most brands
want and need is a way to participate in the social nature of the medium – like
being a person in the pub. People can talk to, connect with, and persuade
other pub goers. Pub signs just sit there. They may drive awareness, but most
brands have meatier social media objectives than that.”
In short, if your objectives for social media go beyond simple awareness building, you
need a modular platform that actively leverages the social media space to help you
engage people.
CHOOSING A MODULAR MEDIA PLATFORM RIGHT FOR YOUR
BRAND
Different brands have different needs, and the ideal platform for one brand will likely differ from
the best one for another. The next section evaluates each of the major modular media
platforms: RSS, widgets, and Vortex.
RSS
This is an example of an RSS feed on
MyYahoo!.com, one of the most popular
venues that offers a comprehensive
listing of RSS feeds.
Strengths
Creating an RSS feed is very easy for consumers. So easy that thousands of consumers do it
every day, whether for their Facebook page or their MyYahoo! homepage. An RSS feed can be
taken virtually anywhere and rests on proven search technologies. Since there are already lots
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of off-the-shelf RSS feed readers, there are few if any logistical issues in distribution. Further,
consumers can add your RSS feed to their existing RSS platforms in just a few simple steps.
Developing an RSS feed is an extremely low-cost marketing tactic as well. While gradually
becoming more mainstream, the demographics of RSS can be particularly valuable to high
income and “tech geek” marketing plans. And if your brand or target is about “just the facts”
(for example, Java programmers,) the minimalist experience of RSS may indeed enhance
positive feelings about your brand.
Weaknesses
The most obvious weakness of RSS to most marketers is that an RSS reader tends not to be a
terribly attractive or aesthetically pleasing platform on which to build a brand image. It's unlikely
that you have any control over the look and feel of the user’s reader. In many environments,
the readers themselves are deliberately designed to be “background.” The customizing
functions of a My Yahoo! page are an excellent example of this.
If your brand has a broad target audience, you may find that RSS cannot realistically reach a
true cross-section of your consumers.
Finally, the role that RSS can play in social media is quite finite. Users can certainly add RSS feeds
to their social media presences – be they profile pages, blogs, vlogs, etc. They are, however,
one way communications tools. They deliver content to the user, but don’t facilitate
engagement with other users or brands.
Widgets
This is the Weather Channel weather widget. This widget was among the first to really
catch on among a broad range of consumers. It continues to be among the most
popular today – a testament to its ease of use.
Strengths
The category of widgets is so broad that there are likely several suppliers that can provide you
with units that will meet basic brand information dissemination goals. Companies like Slide,
Clearspring, RockYou, and SpringWidgets have all grown rapidly and together offer a strong
range of widget options for your consideration as marketing vehicles. If you're looking for an
executionally novel or peculiar application, widgets are probably a good bet.
Many widgets are developed on a truly custom basis, with multi-week or multi-month
development schedules during which you can help define executional features that you want.
You need to pay close attention to ensure a high quality presentation, though.
If you're looking to get onto iGoogle, Netvibes or Windows Live, widgets are certainly a
productive route. Millions of users are already comfortable with the idea of grabbing and
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placing widgets on their personal pages, so the learning curve for these consumers is fairly
modest. Since these industry leaders are basing their consumer interfaces on widgets, social
networks are also riding the trend, incorporating widgets or, like Facebook and Bebo, widget-
applications.
A good widget developer will create a unit that is capable of being placed in a variety of social
network environments, not just one. In today's Web environment, there is no need to create
individual units for individual networks. Common standards are available to make your widgets
more versatile.
Many widgets are built on RSS feeds. Essentially, they are customized RSS readers. Since RSS is a
proven technology, you can be assured that your consumers will receive a solid brand
experience.
If you're looking to advertise, some popular widgets feature graphical text or video
advertisement placements that you can buy. Certain widget builders have created their own
ad networks of the most popular widgets so that you can buy advertising across a number of
units. This makes the process of buying widget advertising far more convenient. However, you
may find that your ad message is very much secondary to the primary message and function of
the widget.
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Weaknesses
While widgets have a number of strengths that have led to their rapid growth in the
marketplace, there are also a few caveats that you should be cognizant of. You need to be
aware that there are already thousands of widgets available to consumers. This should matter
to you for two reasons:
1. It may be difficult for you to deliver a truly unique experience given that so many consumer
experiences are already available in widget form.
2. Any marketplace with 5,000 competitors is a challenging environment in which to drive
awareness, trial, and stickiness. Not only are you competing with other brand widgets,
you're also competing with widgets specifically designed by some of the largest Web
publishing properties. Their goals mirror yours: building exposure, awareness, trial, and
loyalty. This is not to say that it's impossible to create a widget that gets noticed, but rather
that the marketplace does not operate like The Field of Dreams.
Another important consideration is social media. Many companies develop widgets as a way of
gaining a presence in social networks. In our view, however, the brand needs to think about the
larger context of all social media, not just Facebook and MySpace. There are strategic and
practical reasons for this.
In our view, however, the brand needs to think about the larger
context of all social media, not just Facebook and MySpace.
Let's start with the practical. If you go to the web page of a heavy user of Facebook, you may
find that that person has stacked 4, 8, 12, even 20 different widgets on their homepage. This
bank of widgets can extend down for screen after screen. Viewed in that context, it will be at
challenge to drive quality exposure in such an environment. Another practical consideration is
that while any social networking website has a hard-core user base that visits the site one or
more times per day, millions of its members are less frequent visitors. They may be dividing their
time across multiple social networks, or they may simply be too busy to maintain an active
presence in these environments.
Strategically, the most important consideration is that social networks are not the only venues in
which consumers build and expand social relationships. Thus, having a Facebook strategy does
little to impact the many enormous blogger communities that are out there, for example.
You also need to consider your objectives for social media along with the capabilities of a
potential widget platform. Can you get a meaningful social presence with the platform you are
considering? Or is it really more an awareness tool only? In other words, does the potential
widget platform make you a participant in the “pub” of social media, or just a beer sign?
Another major challenge with widgets can be development time. Companies that want to be
in market very quickly may be hard-pressed to find an acceptable widget solution that can be
built in time. Development schedules of six or more weeks are not unusual in the widget market.
Part of the reason for this is that many widgets suppliers actually outsource the development of
widgets to other companies.
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Companies that want to be in market very quickly may be hard-
pressed to find an acceptable widget solution that can be built in
time.
Different widgets and widget suppliers vary on the extent to which they give brands ongoing
control over their units. With a hodgepodge of suppliers, it's natural that some widget makers
are better than others.
Finally, the issue of providing a quality presentation deserves another mention. Some widgets
don’t look good or function well. Given how prominent modular content can be on a
consumer’s page, this can be a major issue. Make very sure you are comfortable with the
appearance and functionality of a widget before you deploy. When you are considering
different widget suppliers, check out their past work. Does it ALL look good enough to represent
your brand, or are some of their units ugly or klunky. If they are, you owe it to your brand to move
on.
Vortex
This is an example of Real Time Matrix’s
Vortex product, specifically one of the Vortexes of
Major League Soccer. The unit offers banner
ads, video, and scrolling hyperlinks to thematic
content, updated all day every day to reflect
the latest news and information.
It won't surprise you that as the makers of Vortex, we believe that it has a number of excellent
qualities. Part of the reason for this is that we developed Vortex after researching the strengths
and weaknesses of the other modular media platforms.
Strengths
The starting point for Vortex development was ensuring that our platform could offer the basic
strengths of widgets and RSS. But it had to do a lot more. Specifically:
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1. It has been designed to be 100% skinnable with brand imagery that strictly adheres to your
guidelines.
2. Its patent-pending matching engine offers relevant content from the entire Web, rather than
single RSS feeds that power most widgets. The result? Content that more accurately reflects
the categories and themes that interest your consumers and will build your brand.
3. Vortexes consistently offer a consumer experience of the highest quality.
4. Vortex was designed to be easy for consumers to deploy. All they do is make two clicks to
get a single line of HTML code that they use to add the Vortex to their social network pages,
homepages, and blogs.
5. It has been created to protect brands from being associated with objectionable content.
With Vortex, you define the content it features as well as the content it won't. Vortexes can
also be blocked from appearing on a set of objectionable websites that you define. This
delivers a higher level of brand safety.
6. Vortex was designed to be easy to deploy. It is a turnkey solution prepared and delivered
according to your specifications. We don't farm out the development to other companies.
Vortexes were also designed to be deployable in a couple of days versus several weeks for
some types of widgets.
7. Content can be changed on the fly. With Vortex, it is easy to update the look and brand
graphics that the unit features. Once updated, the changes automatically deploy wherever
the Vortex appears online.
8. For publishers, Vortex offers the option to feature video or graphical advertising along with
editorial content. This increases your consumer ad views and maximizes revenue.
9. Vortex can be an integral part of a social media strategy. Consumers can take Vortexes to
their social network pages, blogs, vlogs, and many other venues. Vortex also offers a
powerful Facebook deployment option that lets the brand skin the page around the Vortex,
or sell the skinned real estate to advertisers. This deployment option gives you a powerful full
page brand experience, and also facilitates engagement, conversation, and connection
with and between consumers.
To be fair, it would also be possible to design a custom widget that offered many of these
features. But our patent- pending matching engine is a Vortex exclusive, and to our knowledge,
no widget supplier can come close to our deployment speed. Additionally, our Facebook
deployment option gives the brand a unique opportunity to create a presence on that site of
unprecedented power and impact.
To our knowledge, no widget supplier can come close to our
deployment speed.
Another Vortex strength is its ability to allow consumers to personalize their units based upon their
own interests. As a critical brand safeguard, however, the Vortex unit only displays customized
content to that individual. Other consumers that encounter the Vortex will see only the only the
content that meets the brand's selection criteria. This protects a brand from unexpected
associations, while giving the consumer critical ways to customize for themselves. Custom
content naturally makes the unit stickier and increases its shelf life but in a brand safe manner.
Weaknesses
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Vortex is not for every brand. It is a robust communications platform designed to deliver well-
defined multimedia content on an ongoing basis. If your target is very young – Children, Tweens,
or Teens for example – you may find that a colorful custom widget may be more suited to your
needs. A Vortex, while offering great graphical customization options, is designed to display
substantive content first and foremost.
While some widgets are designed to offer a serious and professional appearance, many have
toy-like qualities that make them more appropriate for young audiences and perhaps less
relevant to adult demographics. To take an extreme example, Vortex is not the best platform
from which to have Barney the Purple Dinosaur leap out at the screen. Such action could be
customized into a Vortex, but it isn’t the point of this robust modular platform.
CONCLUSION
The marketing community supports thousands and thousands of different brands, and the
business objectives of no two are exactly alike. So naturally, there is no one single solution for
online content portability that will be best for all brands. We believe that our platform has
unique strengths that will be valued by a broad swath of brands. But we also salute the
individuals that pioneered RSS, and are impressed by some of the widgets developed by other
companies.
We are also indebted to the individuals that pioneered social media and social networks. Our
success in developing a meaningful way to create true dialogue and engagement in
environments like Facebook is only possible because of the profound environmental changes
and consumer empowerment that they are driving.
And the decision as to which platform is appropriate for your particular business situation
depends on your needs and objectives. We hope that this white paper provides additional
insight into the modular media arena and the marketing options available to you.
Thanks for reading. For more information, contact us at info@realtimematrix.com.
www.realtimematrix.com
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Copyright 2008 The Real Time Matrix Corporation. Vortex is a trademark of Real Time Matrix.
All other brand names referenced herein are trademarks of their respective companies.
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