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Co je to ten Modrý koník?
Sociální síť a bazar pro ženy
99,3 % uživatelů stránky jsou ženy
pro ženy
Jaké ženy?
Většině uživatelek je mezi 25 a 35 lety
20-24 25-29 30-34 35-39 40-49
Každá třetí česká žena ve věku 20 - 39 let
pravidelně navštěvuje Modrého koníka
Téměř 90 % z nich má alespoň jedno dítě
87,3 %
Jsou ze všech koutů Česka
www.modrykonik.cz + www.modrykonik.sk
a Slovenska
Reální uživatelé (RU)
Zobrazení stránek (PV)
Přihlášení uživatelé
Průměrný čas na stránce
Modrykonik.cz
Modrykonik.sk
467 771 měsíčně
20 078 278 měsíčně
64 335 měsíčně
8:25 minut na návštěvu
632 216 měsíčně
78 670 743 měsíčně
119 696 měsíčně
12 minut na návštěvu
Co najdou na Modrém koníku?
Sociální síť
na které ženy sdílejí střípky ze svých životů, najdou rady a nová přátelství
Bazar
kde najdou první kočárek a zbaví se věcí, ze kterých děti už vyrostly
Informace
od odborníků ve Wiki i laiků ve Fóru
A to všechno plnohodnotně i v mobilu
Jaké programmatic formáty jsou na Modrém koníku?
Large / Medium Rectangle
Menší banner, který působí jako součást obsahu stránky.
Halfpage
Velký banner, který scrolluje spolu s návštěvníkem.
Billboard
Nepřehlédnutelný banner na úplném vrchu stránky.
Branding
Vlajková loď bannerů Modrého koníka.
Modrý koník branding
Jeden velký obdélník 2000x1400px,
horní část vysoká 250px
Běžný branding
Tři samostatné obdélníky okolo stránky,
horní část vysoká 150px
Programatické cílení reklamy na Modrém koníku?
Data Management Platform (DMP)
Poskytneme vám segmenty uživatelek, na které můžete cílit relevantní reklamu.
Dosáhnete tak lepšího výsledku kampaně.
Na jaké segmenty umožňuje Modrý koník cílit?
Sociodemografické
Žena
Těhotná
Matka s dítětem do 1 roku
Matka s dítětem do 2 let
Matka s dítětem 2 - 4 roky
Zájmové
Móda
Krása
Zdraví
Sport
Zdravé stravovaní a výživa
Úmyslové - vyhledává:
Kočárky
Autosedačky
Hračky
Potřeby pro péči o dítě do 1 roku
Sportovní potřeby, kola, odrážedla
Oblečení pro těhotné
Oblečení a boty pro děti
Oblečení pro dospělé
Poskytujeme jen kvalitní data
Uživatelky řadíme do segmentů jen z dat, které nám samy vyplní,
nebo když udělají konkrétní akci na stránce. Nepoužíváme statistické
metody na “odhadovaní” dat o uživatelkách.
Více o reklamě na Modrém koníku najdete na
www.modrykonik-marketerum.cz
keyword: “modrykonik marketerum”

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