1) Social psychologists Solomon Asch and Stanley Milgram conducted famous conformity and obedience experiments in the 1950s and 1960s that revealed the powerful influence of social pressure.
2) Asch's line experiment found that over one-third of participants gave obviously incorrect answers to match the group. Milgram found over 60% of participants were willing to deliver what they believed were painful electric shocks when instructed by an authority figure.
3) These studies demonstrated that social influences can make ordinary people conform or obey even when it involves deceit or harm. Obedience was highest when the authority was close, legitimate, and supported by a prestigious institution, and the victim was depersonalized or distant.
This document provides an overview of key concepts in social psychology related to conformity and obedience. It discusses classic studies on conformity by Sherif and Asch, and on obedience by Milgram. Factors that influence conformity and obedience are explored, such as group size and unanimity. The document also examines theories to explain these behaviors, such as informational and normative influence, and the agentic shift proposed by Milgram to explain why people obey authority figures. Criticisms of classic studies and strategies for resisting social pressure are also summarized.
This document provides an overview of the history and key figures in social psychology. It discusses how social psychology emerged in the early 20th century and the contributions of psychologists like Floyd Allport, Elliot Aronson, Solomon Asch, and Stanley Milgram. Milgram's famous obedience experiments in the 1960s showed that many participants were willing to administer what they believed were painful electric shocks when instructed by an authority figure, contradicting expectations. The document also summarizes Aronson's work on topics like conformity, prejudice, aggression, and attraction.
There are three main types of conformity according to the document:
1. Compliance, which involves going along with a group to gain approval or avoid disapproval, but does not reflect a change in underlying attitudes.
2. Internalization, which involves accepting and believing the group's views both publicly and privately.
3. Identification, which involves conforming in order to fit in as a group member and has elements of both compliance and internalization.
The two main explanations for conformity are normative social influence, which is conforming to avoid being rejected or mocked by the group, and informational social influence, which involves accepting information from others as evidence about reality when uncertain.
Key experiments discussed include
Conformity Is A Type Of Social Influence
Theories Of Conformity
Conformity and Obedience Essays
Conformity In Psychology
Essay about On Conformity and Obedience
Conformity Research Paper
What Is Conformity?
Conformity And Personal Conformity
Conformity and Obedience Essay
Conformity Case Study Essay
Conformity Vs. Conformity Theory
Conformity Research Paper
Conformity Essay
Conformity Literature Review
Is Conformity Good Or Bad
Social Conformity Essay
Conformity Essay
Conformity And Social Conformity
Example Of Conformity Essay
The Power of Conformity Essay
The document summarizes key concepts relating to deviance, social control, and conformity from a sociological perspective. It discusses how deviance involves violating group norms, and how social control aims to prevent deviant behavior through informal and formal means. It outlines Stanley Milgram's famous experiment on obedience, which found that ordinary people often obey authority figures even when instructed to harm others. The document also discusses sociological theories of deviance, including functionalist views that see deviance as defining norms and maintaining social stability, and Merton's theory that individuals adapt to cultural goals and means in different ways, some conforming and some deviating.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
This document provides an overview of key concepts in social psychology related to conformity and obedience. It discusses classic studies on conformity by Sherif and Asch, and on obedience by Milgram. Factors that influence conformity and obedience are explored, such as group size and unanimity. The document also examines theories to explain these behaviors, such as informational and normative influence, and the agentic shift proposed by Milgram to explain why people obey authority figures. Criticisms of classic studies and strategies for resisting social pressure are also summarized.
This document provides an overview of the history and key figures in social psychology. It discusses how social psychology emerged in the early 20th century and the contributions of psychologists like Floyd Allport, Elliot Aronson, Solomon Asch, and Stanley Milgram. Milgram's famous obedience experiments in the 1960s showed that many participants were willing to administer what they believed were painful electric shocks when instructed by an authority figure, contradicting expectations. The document also summarizes Aronson's work on topics like conformity, prejudice, aggression, and attraction.
There are three main types of conformity according to the document:
1. Compliance, which involves going along with a group to gain approval or avoid disapproval, but does not reflect a change in underlying attitudes.
2. Internalization, which involves accepting and believing the group's views both publicly and privately.
3. Identification, which involves conforming in order to fit in as a group member and has elements of both compliance and internalization.
The two main explanations for conformity are normative social influence, which is conforming to avoid being rejected or mocked by the group, and informational social influence, which involves accepting information from others as evidence about reality when uncertain.
Key experiments discussed include
Conformity Is A Type Of Social Influence
Theories Of Conformity
Conformity and Obedience Essays
Conformity In Psychology
Essay about On Conformity and Obedience
Conformity Research Paper
What Is Conformity?
Conformity And Personal Conformity
Conformity and Obedience Essay
Conformity Case Study Essay
Conformity Vs. Conformity Theory
Conformity Research Paper
Conformity Essay
Conformity Literature Review
Is Conformity Good Or Bad
Social Conformity Essay
Conformity Essay
Conformity And Social Conformity
Example Of Conformity Essay
The Power of Conformity Essay
The document summarizes key concepts relating to deviance, social control, and conformity from a sociological perspective. It discusses how deviance involves violating group norms, and how social control aims to prevent deviant behavior through informal and formal means. It outlines Stanley Milgram's famous experiment on obedience, which found that ordinary people often obey authority figures even when instructed to harm others. The document also discusses sociological theories of deviance, including functionalist views that see deviance as defining norms and maintaining social stability, and Merton's theory that individuals adapt to cultural goals and means in different ways, some conforming and some deviating.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
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See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
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Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
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- Learning about different roles and technologies through industry research.
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- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
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• Learn how to use ChatGPT to add AI power to your testing and test automation
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* ChatGPT and OpenAI belong to OpenAI, L.L.C.
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2. Module
75
Conformity and
Obedience
Learning Targets
75-1 Describe social contagion, and
explain how conformity experiments
reveal the power of social influence.
75-2 Explain what Milgram’s obedience
experiments teach us about the power of
social influence.
75-3 Discuss what the social influence
studies teach us about ourselves and
the power we have as individuals.
3. What are norms?
understood rules for accepted and expected behavior
Norms prescribe “proper” behavior.
For instance, there are norms that guide teacher behavior
and norms that guide student behavior.
Would you say it would be a norm that teachers raise their
hand when they want to talk? How about students?
Is it a norm that teachers sometimes fall asleep in class?
How about students?
4. What is social contagion?
Fish swim in schools. Birds fly in flocks. And humans,
too, tend to go with their group, to
think what it thinks and do what it does.
Behavior is contagious.
If one of us yawns, laughs, coughs, scratches, stares
at the sky, or checks our phone, others in our group will
often do the same.
(Holle et al., 2012)
5. What research has been done on social
contagion?
Researchers Tanya Chartrand and John Bargh
had students work in a room alongside another
person (actually a “confederate” working for the
experimenters).
Sometimes the confederates rubbed their
own face. Sometimes they shook their foot.
Sure enough, students tended to rub their face
when with the face-rubbing person and shake
their foot when with the foot-shaking person.
Chartrand and Bargh called this the chameleon effect.
6. How does social contagion lead to empathy
and fondness?
This natural mimicry enables us to empathize—to feel
what others are feeling. This helps explain why we
feel happier around happy people than around
depressed people.
Empathic mimicking fosters fondness.
(Chartrand & van Baaren, 2009; Lakin et al., 2008).
Perhaps you’ve noticed that when someone nods their
head as you do and echoes your words, you feel a certain
rapport and liking?
7. Is laughter
contagious?
Laughter, like yawns, is
infectious. That’s what
“Chewbacca Mom’s”
(Candace Payne’s)
viewers discovered after
her spontaneous hilarity
became, with 164
million views, Facebook
Live’s most watched
2016 video.
8. How does social networking enable
social contagion?
Social networks serve as contagious pathways for
moods, such as happiness and loneliness, drug use,
and even the behavior patterns that lead to obesity
and sleep loss.
(Christakis & Fowler, 2009)
On websites, positive ratings generate more positive
ratings—a phenomenon called positive herding.
(Muchnik et al., 2013)
9. What research has been conducted on social
contagion by way of Facebook?
In a massive experiment on the 2010 U.S.
congressional election day, Facebook showed 61
million people a message that encouraged voting,
with a link to a local voting place and a clickable “I
voted” button.
For some recipients, the messages also contained
pictures of Facebook friends who had already voted.
10. What were the results?
Those who received “tell your friends you voted”
messages were slightly more likely to vote, and
that difference generated an estimated
282,000 additional votes.
So, knowing what others are doing and feeling what they
are feeling may impact what we do and feel.
11. What is conformity?
adjusting our behavior or thinking to coincide
with a group standard because of real or imagined
pressure to fit in
12. Quick quiz.
Which comparison line on the right, #1, #2, or #3, is the
same height as the standard line on the left?
13. What research has been conducted
on conformity?
In 1955, psychologist Solomon Asch devised this simple
study to research conformity.
14. What was the design of the study?
The subject of the study is given the line test and his
accuracy scores are recorded. Then the subject is asked
to join five other men in a room to complete the line test
together. The five other men in the study are all
confederates of Solomon Asch (they know the purpose
and intent of the research).
15. How is the study conducted?
In order around the table, the men are asked for their
answers to the line test and in the first few trials, each
answers correctly, as does the subject. On the third trial,
the confederates begin answering incorrectly. Asch is
looking to see whether or not the subject will begin
answering incorrectly as well. Will he conform?
16. What were the results of Asch’s research on
conformity?
In Asch’s experiments, college students, answering
questions alone, erred less than 1% of the time.
But what happened when several others—
confederates—answered incorrectly?
More than one-third of the time, these “intelligent and well-
meaning” college students were “willing to call white black”
by going along with the group.
17. Why do humans conform?
Why do we so often think as others think and
do as they do?
Why, when asked controversial questions, are college
students’ answers more similar when they raise their
hands and more diverse when they use anonymous
electronic clickers?
(Stowell et al., 2010)
Why do we clap when others clap, eat as others eat,
believe what others believe, say what others say,
even see what others see?
18. 1. What Would You Answer?
Which of the following is an example of conformity?
A. Malik has had a series of dogs over the years. Each
has learned to curl up at his feet when he watches television.
B. Renee buys the same brand of sweatshirt that most of the kids
in her school are wearing.
C. Jonah makes sure to arrive home before his curfew because
he knows he will be grounded if he doesn’t.
D. Yuri makes sure to arrive home before her curfew because
she does not want her parents to be disappointed in her.
E. Terry cranks it up a notch during volleyball practice because
the team captain has been on her case for not showing enough
effort.
19. What is normative social influence?
influence resulting from a person’s desire to gain
approval or avoid disapproval
Frequently, we conform to avoid rejection or
to gain social approval.
(Williams & Sommer, 1997)
In such cases, we are responding to
normative social influence.
20. Why do we strive to belong?
We are sensitive to social norms because the price we
pay for being different can be severe.
We need to belong.
21. What is informational social influence?
influence resulting from one’s willingness to accept
others’ opinions about reality
When we accept others’ opinions about reality, as when
reading online movie and restaurant reviews, we are
responding to informational social influence.
22. 2. What Would You Answer?
Despite her mother’s pleas to use a more ergonomic
backpack, Antonia insists on trying to carry all of her
books to school in an oversized purse the way her
fashionable friends all seem to do.
Antonia is affected by what type of social influence?
23. Who was Stanley
Milgram?
Social psychologist
Stanley Milgram was a
high school classmate of
Philip Zimbardo and then a
student of Solomon Asch.
Milgram knew that people
often give in to social
pressures.
But what about outright
commands? Milgram
wondered whether or not
people would obey
commands.
(1933-1984)
24. Obedience
“ I was only following orders.”
~Adolf Eichmann, director of
Nazi deportation of Jews to
concentration camps
One of the motivating forces behind Stanley Milgram’s
work was the desire to understand why Nazi soldiers
followed orders to kill millions of Jewish people in the
Holocaust.
25. What research did Milgram conduct
on obedience?
Over the course of more than a decade, from 1963
to 1974, Stanley Milgram conducted over twenty
replications and trials of his now
famous obedience study.
More than 1000 people participated over the course
of the elaborately designed study.
The surface story was simple: “learners” would attempt to
remember a series of paired words. “Teachers” would
provide electric shocks to the “learners” when they
incorrectly matched the pairs.
27. The “learner” is
hooked up
Milgram also
made certain to
show the “teacher”
how the “learner”
in the adjacent
room would be
connected to the
shock generator.
28. What was the reality?
The electric shock generator, with shock levels depicted
all the way up to 450millivolts, or XXX, was fake.
NO ELECTRIC SHOCK WAS EVER GIVEN
TO THE “LEARNER”
29. Who was in on it?
The “learner” was actually a confederate (part of the
research team) of Milgram’s… he was in on it.
THE “LEARNER’ NEVER RECEIVED ANY
ELECTRIC SHOCK.
30. What was the real purpose of
Milgram’s study?
The elaborate design of the experiment let the
“teacher”, the real subject in the experiment, believe
he or she was administering shock to the “learner” for
incorrect answers.
In reality, Milgram was researching just how far the subject
would go in administering electric shock because he or
she had been told to do so by an authority figure.
31. What were the predictions about how far
subjects would go?
Before undertaking the experiments, Milgram asked
nonparticipants what they would do.
Most were sure they would stop soon after the
learner first indicated pain, certainly before he
shrieked in agony.
Forty psychiatrists agreed with that prediction.
32. What were the results of the experiment?
When Milgram conducted the experiment with other
men aged 20 to 50, he found that more than 60%
complied fully—right up to the last switch, XXX.
When he ran a new study, with 40 new “teachers”
and a learner who complained of a “slight heart condition,”
the results were similar.
33. What were the results of a later trial?
A full 65% of the new “teachers” in his later trial obeyed
the experimenter, right up to 450 volts, XXX.
34. 3. What Would You Answer?
In Milgram’s classic study on obedience,
approximately what percentage of people
delivered what they believed to be the
maximum shock level?
A. one-tenth
B. one-half
C. one-third
D. one-fourth
E. two-thirds
35. What were some variations on the initial
research design?
Milgram conducted many variations of his research
design, modifying the research conditions in many
ways.
For instance, in one trial, the “learner” was seated next to
the “teacher” and the “teacher” had to lift the “learner’s”
arm to place it on a shock plate?
36. Thinking critically.
How do you think the rates of obedience would
change when Milgram placed the “learner” next to
the “teacher” as opposed to being in the next room?
How much of a difference in obedience rates would
you predict if the subject had to move the “learner’s”
hand to the shock plate?
Talk about it.
37. Obedience was highest when….
…the person giving the orders was close at hand and was
perceived to be a legitimate authority figure (donning a
white lab coat).
….the authority figure was supported by a prestigious
institution. Conducting the study on the Yale campus,
versus downtown Bridgeport, increased obedience.
…the victim was depersonalized or at a distance, even in
another room.
…there were no role models for defiance.
38. Talk with your class. Can you explain why
the obedience was higher when…
…the person giving the orders was close at hand and
was perceived to be a legitimate authority figure
(donning a white lab coat).
….the authority figure was supported by a prestigious
institution.
…there were no role models for defiance.
39. AP® Exam Tip
Three of the most famous research projects in psychology
were done by social psychologists, and you’ve now read
about them all.
Be able to identify the major contributions of Philip
Zimbardo in his Stanford Prison Study (from Module 74),
Solomon Asch and his conformity study and Stanley
Milgram and his obedience study.
40. How does evil reveal itself?
“ All evil begins with 15 volts.”
~Philip Zimbardo, Stanford
lecture, 2010
In any society, great evils often grow out of people’s
compliance with lesser evils. Milgram, using the foot-in-
the-door technique, began with a small level of shock, 15
volts, and escalated step by step.
In the minds of those throwing the switches, the small
action became justified, making the next act tolerable.
So it happens when people succumb, gradually, to evil.
41. How does the situation impact the
expression of evil?
Cruelty does not require devilish villains.
All it takes is ordinary people corrupted by an evil
situation.
Ordinary students may follow orders to haze initiates
into their group.
Ordinary employees may follow orders to produce
and market harmful products.
Ordinary soldiers may follow orders to punish and
then torture prisoners.
(Lankford, 2009)
42. Do some resist obedience and conformity?
Some people do resist.
When feeling pressured, some react by doing
the opposite of what is expected.
(Brehm & Brehm, 1981)
The power of one or two individuals to sway
majorities is minority influence.
(Moscovici, 1985)
43. Minority of one.
To be August Landmesser, standing defiantly with arms
folded as everyone else salutes their allegiance to the
Nazi Party and Adolph Hitler, requires extraordinary
courage.
But sometimes such individuals have inspired others,
demonstrating the power of minority influence.
44. What have social psychologists
learned about the power of the individual?
Social control (the power of the situation) and
personal control (the power of the individual) interact.
Rotten situations turn some people into bad apples, as
Philip Zimbardo demonstrated in the Stanford Prison
study, but those same situations cause some people to
resist and become heroes.
45. Think about it
How have you found yourself conforming, or perhaps
“conforming to nonconformity”?
In what ways have you seen others identifying
themselves with those of the same culture
or subculture?
Share with your class.
46. Learning Target 75-1 Review
Describe social contagion, and explain
how conformity experiments reveal the
power of social influence.
Social contagion (the chameleon effect), our tendency to
unconsciously imitate others’ behavior, expressions,
postures, inflections, and moods, is a form of
conformity. Social networks serve as contagious
pathways for moods, both good and bad.
We may conform to gain approval (normative social
influence) or because we are willing to accept others’
opinions as new information (informational social
influence).
47. Learning Target 75-1 Review cont.
Explain how conformity experiments
reveal the power of social influence.
Solomon Asch and others have found that we are most
likely to adjust our behavior or thinking to coincide with
a group standard when
we feel incompetent or insecure
our group has at least three people,
everyone else agrees,
we admire the group’s status and attractiveness,
we have not already committed to another response,
we know we are being observed, and
our culture encourages respect for social standards.
48. Learning Target 75-2 Review
Explain what Milgram’s obedience
experiments teach us about the
power of social influence.
Stanley Milgram’s experiments—in which people
obeyed orders even when they thought they were
harming another person—demonstrated that strong
social influences can make ordinary people
conform to falsehoods or give in to cruelty.
49. Learning Target 75-2 Review cont.
Explain what Milgram’s obedience
experiments teach us about the
power of social influence.
Obedience was highest when
the person giving orders was nearby and was
perceived as a legitimate authority figure,
the research was supported by a prestigious
institution,
the victim was depersonalized or at a distance,
there were no role models for defiance.
50. Learning Target 75-3 Review
Discuss what the social influence
Studies teach us about ourselves and
the power we have as individuals.
These experiments have demonstrated that strong
social influences can make people conform to
falsehoods or capitulate to cruelty. The power of the
individual (personal control) and the power of the
situation (social control) interact.
A small minority that consistently expresses its
views may sway the majority, as may even a single
committed individual.