The document summarizes feedback received from the target demographic on mockups of the front cover, contents page, and double page spread for a design project. For the front cover, feedback preferred the third unconventional layout with the main image's unique movement and shapes. For the contents page, layouts were neatly laid out but crammed; the final design will incorporate best parts from each. For the double page spread, the third layout was most liked for surrounding the main image and including social media links. This feedback will be used to improve the final design layouts.

1. Mock ups Feedback:
After completing the mock ups for my Front cover, contents page and double page spread, I
gathered the opinions of my target demographic. I did this to find which one was the most
effective layout to use in my final design.
1st front cover: they found it had good complexity, well laid out and liked that it had a
balance like having a puff in each corner and the coverlines surrounding the image on both
sides. 2nd Front Cover: unconventional, good use of space, including creative ideas. 3rd front
cover: unconventional movement of the main image, different shapes, it was different and
unique. I agree with them and that they prefer the 3rd layout because in unconventional and
therefore unique, I will use this layout in the final design.
1st Contents page: they thought it was a little crammed but neatly laid out and also the use
of mini advertisements. 2nd contents page: they thought it was very informative and a lot to
take in but a good idea of presentation. 3rd contents page: again they thought it was
compact but neat. I will take their ideas for ways to improve it but I will take some good
parts from each design and incorporate them into the final piece.
1st Double page spread: they thought that the idea was too simplistic and that it leaves little
room to fit in the entire article. 2nd double page spread: they though it was complex and had
a lot going on but it was cleverly laid out, another thing was that they thought that there
should be a main image rather than just a collection. 3rd double page spread: they especially
liked how all the conventions surrounded the main image, ‘clever’, ‘unique’, and the links to
social networking sites. I agree and think that the final design is the best but I may
incorporate some elements of the second to add into the final design to make it better.
Their opinions and advice were very helpful in creating the final layouts; I will take their
advice and incorporate them into my final design.