The document provides a creative brief for a new logo design project for the Conservatoire Henri Dutilleux. The brief outlines background information on the client, objectives for the new logo to represent the school's new primary building, target audiences, competitors, distinguishing characteristics, tone, and creative considerations. Inspiration boards were also provided showing color palettes, fonts, existing logos, and initial logo sketches to guide the designers.

1. Project: New logo
Client: Conservatoire Henri Dutilleux
Designers: Christina Yu & Taylor Angrove
Date created: 10/11/2017
Informational Brief

2. • BACKGROUND:
• Conservatoire Henri Dutilleux, a school for teaching, learning and
activities related to art
• (Music, Dance, Theatre). Government funded, not a private company.
• OBJECTIVE:
• New logo to go with the new main building in construction, as well as
on numerous advertisements such as posters and websites. A new
identity for Conservatoire Henri Dutilleux at Grand Belfort.
Info from first Creative Brief

3. • TARGET AUDIENCE:
• Potential students among the ages of 17 – 21 and older.
• MESSAGE:
• Un équipement culturel dont les activités s’orientent autour de trois
missions complémentaires.
• COMPETITION:
• PCA - Paris College of Art.
Info from first Creative Brief

4. • DISTINGUISHING CHARACTERISTICS:
• Originally eight different buildings in eight different cities, each teaching
different disciplines in art. New project will merge them into one primary
building and will be located in Grand Belfort.
• New building will mainly have a square/cube pattern with a modern look.
• TONE:
• Artistic
• Modern
• Inviting
• Friendly
Info from first Creative Brief

5. • CREATIVE CONSIDERATIONS:
• Logo should reflect the building’s square-shaped structure
• Either logotype or logomark is acceptable
• Abbreviation of the name of the school is acceptable. Conservatoire
Henri Dutilleux (C.H.D.)/Conservatoire à Rayonnement Départemental
(C.R.D)
• No specific colours
• Size of logo should be appropriate for posters, letters and potential
websites.
Info from first Creative Brief

6. Client’s old logo and requests:
-No specific requirements for color and design, were given
full freedom of choice, as long as it looked modern
-Logo should involve the 3 main disciplines taught at facility
(music, dance and theatre)
-Could be either logotype, logomark or both
-Allowed to only have initials of facility

7. Inspiration Board

8. Mood board (color palette and font choice)
Colour codes: 2A0D47 / 580AB5 / D42548 / 17C731 / CBDC1E

9. Logos/Sketches

10. Final Design