A presentation given at the Wisconsin Game Developer Summit 2013. Originally was part of my guest lecture at University of Wisconsin Madison about the process of designing AAA retail games. This talk focuses on using pre-visualization to prepare for production. It also showcases the need for pre-viz art in collaboration with, Level Designers, Animators and Gameplay Programmers. This focused up front planning through visuals helps to ensure a smoother production process, saving time and money.