(Graham Brown mobileYouth) Mobile Youth Around the World - 2011 Update

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Download it here http://www.MobileYouthAroundTheWorld.com 10 Key Trends for 2011 covering main data points. You can download the free PDF (1 MB) at the link above.

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MOBILE YOUTH AROUND THE WORLD 
10 KEY STATISTICS FOR 2011  

www.MobileYouthAroundTheWorld.com

CLICK TO DOWNLOAD THE FREE PDF 
www.MobileYouthAroundTheWorld.com 

www.MobileYouthAroundTheWorld.com

#1 GLOBAL GROWTH 
There are 1.8 billion  As a standalone 
mobile owning youth  country they’d be the 
in the world.   biggest in the world.  
SOURCE MOBILEYOUTH 2011 

www.MobileYouthAroundTheWorld.com

#2 INDIA 

By 2012, one in 
ﬁve of the 
world’s mobile 
owning youth 
will be living in 
India 
SOURCE MOBILEYOUTH 2011 

www.MobileYouthAroundTheWorld.com

#3 SPENDING 
Youth spend $350 
billion annually on 
mobile services – or 
one in ten dollars of 
their disposable 
income 
SOURCE MOBILEYOUTH 2011 

www.MobileYouthAroundTheWorld.com

#4 ATTACHMENT 
60% of youth sleep with 
their mobile phones 
SOURCE MOBILEYOUTH 2011 

www.MobileYouthAroundTheWorld.com

#5 SOCIAL SURVIVAL 
Given the choice 
between spending 
their last $10 on 
topping up the phone 
or on food,  80% of 
youth would choose 
the phone 
SOURCE MOBILEYOUTH 2011 

www.MobileYouthAroundTheWorld.com

#6 MOBILE INTERNET 
Mobile internet is now the de‐
facto access point for youth in 
most countries 
SOURCE MOBILEYOUTH 2011

#7 NEXT GEN MESSENGER 
Youth SMS use will fall 20% in the next 5 years as a result of 
Next‐Generaaon Messenger services (BBM, Weibo, 
Whatsup, QQ etc)  SOURCE MOBILEYOUTH 2011 

www.MobileYouthAroundTheWorld.com

#8 SOCIAL INNOVATION 
SOURCE MOBILEYOUTH 2011 
The mobile industry has 
made $1 trillion from SMS 
over the last decade. Youth 
discovered SMS. What will 
they discover next? 

www.MobileYouthAroundTheWorld.com

#9 RECOMMENDATION 

Youth will buy more 
smartphones in 
2011 as a result of 
word‐of‐mouth 
than adverasing  
SOURCE MOBILEYOUTH 2011 

www.MobileYouthAroundTheWorld.com

#10 LIKED VS LOVED  market share.  
The Handset brands  The brands youth 
youth “liked” made up  “loved” made up 80% 
20% of industry  proﬁts, 35% market 
proﬁts and 65% of  share 
SOURCE MOBILEYOUTH 
2011 

www.MobileYouthAroundTheWorld.com

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(Graham Brown mobileYouth) Mobile Youth Around the World - 2011 Update

1. MOBILE YOUTH AROUND THE WORLD  10 KEY STATISTICS FOR 2011   www.MobileYouthAroundTheWorld.com 

2. CLICK TO DOWNLOAD THE FREE PDF  www.MobileYouthAroundTheWorld.com  www.MobileYouthAroundTheWorld.com 

3. #1 GLOBAL GROWTH  There are 1.8 billion  As a standalone  mobile owning youth  country they’d be the  in the world.   biggest in the world.   SOURCE MOBILEYOUTH 2011  www.MobileYouthAroundTheWorld.com 

4. #2 INDIA  By 2012, one in  ﬁve of the  world’s mobile  owning youth  will be living in  India  SOURCE MOBILEYOUTH 2011  www.MobileYouthAroundTheWorld.com 

5. #3 SPENDING  Youth spend $350  billion annually on  mobile services – or  one in ten dollars of  their disposable  income  SOURCE MOBILEYOUTH 2011  www.MobileYouthAroundTheWorld.com 

6. #4 ATTACHMENT  60% of youth sleep with  their mobile phones  SOURCE MOBILEYOUTH 2011  www.MobileYouthAroundTheWorld.com 

7. #5 SOCIAL SURVIVAL  Given the choice  between spending  their last $10 on  topping up the phone  or on food,  80% of  youth would choose  the phone  SOURCE MOBILEYOUTH 2011  www.MobileYouthAroundTheWorld.com 

8. #6 MOBILE INTERNET  Mobile internet is now the de‐ facto access point for youth in  most countries  SOURCE MOBILEYOUTH 2011 

9. #7 NEXT GEN MESSENGER  Youth SMS use will fall 20% in the next 5 years as a result of  Next‐Generaaon Messenger services (BBM, Weibo,  Whatsup, QQ etc)  SOURCE MOBILEYOUTH 2011  www.MobileYouthAroundTheWorld.com 

10. #8 SOCIAL INNOVATION  SOURCE MOBILEYOUTH 2011  The mobile industry has  made $1 trillion from SMS  over the last decade. Youth  discovered SMS. What will  they discover next?  www.MobileYouthAroundTheWorld.com 

11. #9 RECOMMENDATION  Youth will buy more  smartphones in  2011 as a result of  word‐of‐mouth  than adverasing   SOURCE MOBILEYOUTH 2011  www.MobileYouthAroundTheWorld.com 

12. #10 LIKED VS LOVED  market share.   The Handset brands  The brands youth  youth “liked” made up  “loved” made up 80%  20% of industry  proﬁts, 35% market  proﬁts and 65% of  share  SOURCE MOBILEYOUTH  2011  www.MobileYouthAroundTheWorld.com 

13. CLICK TO DOWNLOAD THE FREE PDF  www.MobileYouthAroundTheWorld.com  www.MobileYouthAroundTheWorld.com 

(Graham Brown mobileYouth) Mobile Youth Around the World - 2011 Update

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