a summary of

1. MWC 2012
Mobile Monday Helsinki 2012-03-05
Kimmo Pekari
Senior Consultant, SWDM

2. Topics
• The Big Picture
• The ecosystem of carriers, manufacturers and OS’s
• Mobile payments
• Bubbling under

3. The Big Picture
• Mobile + ICT => mICT

4. The Larger Picture
• mICT drives ALL important business areas in the world

5. The Large Picture
• mICT is building a more equal world

6. The ecosystem of carriers,
manufacturers and OS’s

7. Operating Systems
• In Barcelona…

8. Android rules

9. Apple IOS is not present

10. Windows is gaining ground

11. RIM is still in the game

12. Symbian does not exist

13. Handsets
• The majority of handsets look and feel the same…

14. Handsets
• …whereas some differentiate with various target groups and
technical superiority

15. Samsung connects with customers

16. Carriers… How heavy are they?

17. Mobile payments are finally starting to happen

18. Mobile ATM’s

19. Google Wallet

20. Bubbling under…
• Augmented Reality
• Cars
• mHealth

21. Summary
• mICT drives the world
• The ecosystem drives mICT (but who drives the ecosystem?)
• Mobile Payments might be reality by this time next year (but
then again, they might not)

22. Thank you!