Android in a business perspective

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Presentation by Anders Gustavsson at Tieto's Android seminar 5 May 2010 in Lund, Sweden.

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Android in a business perspective

  1. 1. Android in a Business Perspective<br />Anders Gustavsson<br />
  2. 2. The telecom value chain – An ecosystem in change<br />2<br />2009-04-24<br />The digital ecosystem is forming<br />
  3. 3. Android in the Eco System<br />3<br />
  4. 4. Show me the money ! <br />4<br />Where do the players find future revenue streams ?<br />Vodafone closes down wayfinder<br />“We could not charge for something that others give away for free”<br />
  5. 5. How can I differentiate ?<br />5<br />Standing out from the crowd – what makes a player unique ? <br />
  6. 6. Continued convergence<br />6<br />Android in my TV, Ericsson as a service broker, Nokia is a bank …<br />
  7. 7. Business Trends in the Eco System<br />Major trends identified by Eco system players<br />Digital system and Industrial convergence NOT Value Chain<br />Consumers NOT Enterprises<br />Loyalty NOT price competetion<br />User experiences NOT Added value services<br />Operational efficiency NOT uncontrolled investemets<br />7<br />
  8. 8. Android in Business Perspective <br />Threats<br />Loss of revenue streams<br />Lack of differentation<br />Risk of loosing loyality<br />8<br />2010-02-12<br />Possibilities <br /><ul><li>New revenue streams
  9. 9. Facilitates convergence
  10. 10. Allows 3rd party suppliers – open garden</li></ul>Android impacts all players in the eco system !<br />

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