Learn more - https://mobileuxlondon.com Designing for a moment in time is easy – designing an experience that fits within existing infrastructures, across multiple uses, takes into account some pretty stringent safety policies yet somehow manages to reimagine a customers experience is pretty damn hard indeed. We want to share our experiences of designing in this sector with principles that can help when constraint stifles design ambition. How can we disrupt the generic points based loyalty systems? How can we leverage the qualities of personal customer service through the convenience of mobile? And ultimately, how can we build a desire for customers to choose our service over other providers?

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PUTTING
MOBILE AT THE
HEART OF THE
FORECOURT
25 November 2016
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GAVIN EDWARDS TOMMASO GUIDOTTI
UX Director & Partner Experience Architect

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7. YESTERDAY

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10. TODAY

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16. TOMORROW

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20. GO!FUEL

21. GO!FUEL

22. GO!FUEL

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DESIGN EXPERIENCES WITH A WIDER CONTEXT THAN THE BRIEF SUGGESTS
PRACTICAL TOOLS THAT CAN BE USED IN EVERYDAY WORK
USE VISUAL THINKING TO REPRESENT INFORMATION

24. ACTORS

25. SCENARIOS

26. UNEXPECTED
CHALLENGES &
OPPORTUNITIES

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FILLING UP
PAYMENTS
RETAIL
LOYALTY
MOTORING
PHYSICAL ENVIRONMENT

28. EXERCISE 1
10 MINS

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30. EXERCISE 2
20 MINS

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KEY MOMENT

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FILLING UP
PAYMENTS
RETAIL
LOYALTY
MOTORING
PHYSICAL ENVIRONMENT

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1. FOCUS ON THE IDEAS
2. EXPLORE AS MANY IDEAS AS POSSIBLE
3. IF YOU GET STUCK, LIST IDEAS AS WORDS
4. WE WANT FAST NOT PERFECT
5. DON’T START OVER!

34. EXERCISE 3
20 MINS

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KEY MOMENT

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KEY MOMENT AFTERBEFORE

37. EXERCISE 4
15MINS

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KEY MOMENT AFTERBEFORE

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KEY MOMENT AFTERBEFORE
NOW
LATER

40. CONCLUSION

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KEY MOMENT AFTERBEFORE
NOW
LATER

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