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TEAM
FEAR
Exploit dynamic and multi-modal
attributes of the VR environments.
Explore using sound, lighting, texture and
amorphous elements (swarms, clouds,
etc. ) within the VR environment to
facilitate the user with orientation or a
directed activity, such as wayfinding
towards a location, object or person.
[Brief probably needs to propose more
specific goals/tasks, to be worked on].
B
ACROPHOBIA
GLOSSOPHOBIA
AEROPHOBIA
Fear of heights
Fear of public speaking
Fear of flying
ANATIDAEPHOBIA
Fear of being watched or followed by ducks
PEOPLE ARE
SCARED
Fear of public speaking – Glossophobia
Fear of death – Necrophobia
Fear of spiders – Arachnophobia
Fear of darkness - Myctophobia
Fear of heights – Acrophobia
Fear of people or social situations – Sociophobia
Fear of flying – Aerophobia
Fear of confined spaces – Claustrophobia
Fear of open spaces – Agoraphobia
Fear of thunder and lightning - Brontophobia
74%
68%
30.5%
11%
10%
7.9%
6.5%
2.5%
2.2%
2%
National Institute of Mental Health (Sep 4, 2016) – statisticbrain.com
Top Phobias % of US pop
I’M FEELING SCARED
RIGHT NOW
VR is already being used as therapy for PTSD &
extreme phobias
But what about a user that just wants to overcome
a less extreme phobia in the comfort of their own
home?
VR IS BRIDGING THE GAP
Michelle, 28, Public Health Researcher
USER PERSONA
Goals:
• Wants to overcome fear of public
speaking for personal development and
career progression
Frustrations:
• Doesn’t want to practice in front of the
mirror
• Thinks public speaking classes are
cringey
• No money for expensive professional
coaching
PHOG O
INTRODUCING
IT’S NOT A
VIETNAMESE
TAKEAWAY
PHOG O
M A K I N G Y O U R F E A R D I S A P P E A R
Phogo is a VR app that provides users with a
means to control a simulated VR experience to
develop their public speaking skills.
PHOGO
BASED ON EXPOSURE
THERAPY
75% women and 73% men suffer from speech
anxiety1
USD$11 billion in self-improvement at an expected
growth rate of 5.5% per year1
WHAT’S THE
OPPORTUNITY?
1 National Institute of Mental Health (Sep 4, 2016) – statisticbrain.com
Our patented* Phogo gradual exposure system
can be scaled and adapted to other phobias,
including fear of flying, heights and the dark.
COMPLETELY SCALABLE
SOLUTION
* Not patented
MOCKUPS
HOW WILL IT WORK?
DON’T RISK FOMO
INVEST NOW
APPENDIX
WHAT NEXT
Gamification – reach to broad users
Specific speaking situations – funerals, weddings,
stand up up comedy
Virtual audience – interact in real time
MICHELLE’S JOURNEY
Wants to
overcome
speaking
phobia
Downloads
Phogo
Practices
speaking in
simulated
boardroom
Delivers ace
presentation
in real-life
Resets public
speaking
goals
OUR MVP
An immersive public speaking VR experience.
Michelle can select a bright-lit big-stage
conference setting, practice speaking with a preset
inspiring speech and then control the animations of
sound, lighting, and realistic activities which may
occur in a real-life situation.
Team Fear
Team Fear

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Team Fear

  • 1.
  • 3. Exploit dynamic and multi-modal attributes of the VR environments. Explore using sound, lighting, texture and amorphous elements (swarms, clouds, etc. ) within the VR environment to facilitate the user with orientation or a directed activity, such as wayfinding towards a location, object or person. [Brief probably needs to propose more specific goals/tasks, to be worked on]. B
  • 5. ANATIDAEPHOBIA Fear of being watched or followed by ducks
  • 6. PEOPLE ARE SCARED Fear of public speaking – Glossophobia Fear of death – Necrophobia Fear of spiders – Arachnophobia Fear of darkness - Myctophobia Fear of heights – Acrophobia Fear of people or social situations – Sociophobia Fear of flying – Aerophobia Fear of confined spaces – Claustrophobia Fear of open spaces – Agoraphobia Fear of thunder and lightning - Brontophobia 74% 68% 30.5% 11% 10% 7.9% 6.5% 2.5% 2.2% 2% National Institute of Mental Health (Sep 4, 2016) – statisticbrain.com Top Phobias % of US pop
  • 8. VR is already being used as therapy for PTSD & extreme phobias But what about a user that just wants to overcome a less extreme phobia in the comfort of their own home? VR IS BRIDGING THE GAP
  • 9. Michelle, 28, Public Health Researcher USER PERSONA Goals: • Wants to overcome fear of public speaking for personal development and career progression Frustrations: • Doesn’t want to practice in front of the mirror • Thinks public speaking classes are cringey • No money for expensive professional coaching
  • 12. PHOG O M A K I N G Y O U R F E A R D I S A P P E A R
  • 13. Phogo is a VR app that provides users with a means to control a simulated VR experience to develop their public speaking skills. PHOGO
  • 15. 75% women and 73% men suffer from speech anxiety1 USD$11 billion in self-improvement at an expected growth rate of 5.5% per year1 WHAT’S THE OPPORTUNITY? 1 National Institute of Mental Health (Sep 4, 2016) – statisticbrain.com
  • 16. Our patented* Phogo gradual exposure system can be scaled and adapted to other phobias, including fear of flying, heights and the dark. COMPLETELY SCALABLE SOLUTION * Not patented
  • 18. HOW WILL IT WORK?
  • 19.
  • 20.
  • 23. WHAT NEXT Gamification – reach to broad users Specific speaking situations – funerals, weddings, stand up up comedy Virtual audience – interact in real time
  • 24. MICHELLE’S JOURNEY Wants to overcome speaking phobia Downloads Phogo Practices speaking in simulated boardroom Delivers ace presentation in real-life Resets public speaking goals
  • 25. OUR MVP An immersive public speaking VR experience. Michelle can select a bright-lit big-stage conference setting, practice speaking with a preset inspiring speech and then control the animations of sound, lighting, and realistic activities which may occur in a real-life situation.

Editor's Notes

  1. Exposure therapy is an accepted form of treating phobias by gradually exposing a user to their fear to retrain their brains.
  2. Training screen Users start in a calm, relaxed speaking environment – a room with no one inside They then choose a speech or upload their own Voice recognition technology tracks how they are going, the dynamic of their voices, and increases the difficulty accordingly. As they deliver a speech, they can also rotate their body to control the ambience and setting, and nod their head to increase difficulty and random disruptions (eg. Phone ringing, technical difficulties). Each room has different sound, lighting and texture qualities used to increase the fear of the situation.
  3. Intuitive and easy