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which mobile UX rocks? Apple iPhone              Google Nexus One       Windows Phone 7       Symbian S60 5th
what time does it take for me to want to click?
more choices I have – more time it takes Reaction time, T Low IQ Avg IQ High IQ Probable choices, n
it is Hick’s law T  - is an average reaction time required to choose among choices n - is a number of equally probable choices b - is a constant that can be determined empirically
let’s check top mobiles against Hick’s law!
let’s check top mobiles against Hick’s law! Much choices 
let’s check top mobiles against Hick’s law! Many choices  Much choices 
let’s check top mobiles against Hick’s law! Many choices  Much choices  Not so many choices 
let’s check top mobiles against Hick’s law! Many choices  Many choices  Much choices  Not so many choices 
what time does it take  to move to click point?
the smaller item is – the more time it takes the bigger distance is – the more time it takes
it is Fitts’s law T - is the average time taken to complete the movement. a - is an empirical constant represents the start/stop time of the device. b - is an empirical constant standing for the inherent speed of the device. D - is the distance from the starting point to the center of the target. W - is the width of the target measured along the axis of motion. 
let’s check top mobiles against Fitts’s law!
let’s check top mobiles against Fitts’s law! Small sizes 
let’s check top mobiles against Fitts’s law! Tiny sizes  Small sizes 
let’s check top mobiles against Fitts’s law! Tiny sizes  Small sizes  Big sizes 
let’s check top mobiles against Fitts’s law! Tiny sizes  Small sizes  Small sizes  Big sizes  and pretty similar distances on all 4…
surprised by results? Windows Phone 7 has very promising UX! iPhone did revolution in the past… But it isn’t a killer mobile UX now. S60 5th has good ideas (haptic), but default screen UX isn’t good. Google Nexus One disappointed me! I expected UX breakthrough from them…
resources and contact http://en.wikipedia.org/wiki/Hick's_law http://en.wikipedia.org/wiki/Fitts's_law Vasyl Mylko mailto:vmylko@gmail.com

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Mobile UX: Top 4 compared

  • 1. which mobile UX rocks? Apple iPhone Google Nexus One Windows Phone 7 Symbian S60 5th
  • 2. what time does it take for me to want to click?
  • 3. more choices I have – more time it takes Reaction time, T Low IQ Avg IQ High IQ Probable choices, n
  • 4. it is Hick’s law T - is an average reaction time required to choose among choices n - is a number of equally probable choices b - is a constant that can be determined empirically
  • 5. let’s check top mobiles against Hick’s law!
  • 6. let’s check top mobiles against Hick’s law! Much choices 
  • 7. let’s check top mobiles against Hick’s law! Many choices  Much choices 
  • 8. let’s check top mobiles against Hick’s law! Many choices  Much choices  Not so many choices 
  • 9. let’s check top mobiles against Hick’s law! Many choices  Many choices  Much choices  Not so many choices 
  • 10. what time does it take to move to click point?
  • 11. the smaller item is – the more time it takes the bigger distance is – the more time it takes
  • 12. it is Fitts’s law T - is the average time taken to complete the movement. a - is an empirical constant represents the start/stop time of the device. b - is an empirical constant standing for the inherent speed of the device. D - is the distance from the starting point to the center of the target. W - is the width of the target measured along the axis of motion. 
  • 13. let’s check top mobiles against Fitts’s law!
  • 14. let’s check top mobiles against Fitts’s law! Small sizes 
  • 15. let’s check top mobiles against Fitts’s law! Tiny sizes  Small sizes 
  • 16. let’s check top mobiles against Fitts’s law! Tiny sizes  Small sizes  Big sizes 
  • 17. let’s check top mobiles against Fitts’s law! Tiny sizes  Small sizes  Small sizes  Big sizes  and pretty similar distances on all 4…
  • 18. surprised by results? Windows Phone 7 has very promising UX! iPhone did revolution in the past… But it isn’t a killer mobile UX now. S60 5th has good ideas (haptic), but default screen UX isn’t good. Google Nexus One disappointed me! I expected UX breakthrough from them…
  • 19. resources and contact http://en.wikipedia.org/wiki/Hick's_law http://en.wikipedia.org/wiki/Fitts's_law Vasyl Mylko mailto:vmylko@gmail.com