Vasyl Mylko presented on 24,000 days of UX experience. He discussed the evolution of user experience from early concepts like the memex in 1945 to modern interfaces on mobile devices. He analyzed how top mobile devices adhere to Hick's law and Fitts' law, which relate user interaction time to the number of choices and size/distance of targets. While the iPhone revolutionized mobile UX, he found it no longer a killer experience and was surprised Google Nexus One didn't breakthrough. He believes the next phase of UX will involve nanotechnology and interaction with architectures.