This is the wiGroup presentation from last weeks CGCSA Summit, covering the latest trends and wiGroup solutions around Mobile Transacting in the Retail Sector.

1. ©WIGROUP 2015
CGSA Summit September 2015
Mobile Transacting
in Retail

2. ©WIGROUP 2015
wiGroup worldwide
South Africa
Nigeria
Mauritius
Namibia
United Kingdom

3. ©WIGROUP 2015
wiCode platform proposition
One integration to the
retail point of sale

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Accept any mobile transaction
application or service
wiCode platform proposition

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wiCode platform install footprint
POINT OF
SALE LANES
WE’RE INTEGRATED TO OVER
55 000

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Receive QR Code1 2
● Open your payment app
● Enter your app PIN
● Select Pay
Transaction process flow: Payment app example

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3 Scan wiCode
Confirmation is sent to the
till and the phone and the
transaction is complete
4
Transaction process flow: Payment app example

8. ©WIGROUP 2015
wiBlox
wiBlox
Loyalty
Coupons &
Vouchers
Gifting
RewardsPayments
Reporting &
analytics
Retail apps

9. ©WIGROUP 2015
wiBlox
Loyalty

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wiBlox
Coupons & Vouchers

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wiBlox
Gifting

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wiBlox
Rewards
1 Load reward
2 Distribute
3 Redeem in store

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wiBlox
Payments

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wiBlox
Reporting & analytics

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wiBlox
Retail apps

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Mobile loyalty

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Loyalty
Mobile Engagement Convenience

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Loyalty
Vida e Caffé
AVAILABLE ON

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Loyalty: Changing shape
1) Earning Points
2) Burning Points
3) Additional engagement
e Gifting
e On-going dialogue
e Third party campaigns
Vida e Caffé
AVAILABLE ON

20. ©WIGROUP 2015
Loyalty: Changing shape
1) Earning Points
2) Burning Points
3) Additional engagement
e Gifting
e On-going dialogue
e Third party campaigns
Vida e Caffé
AVAILABLE ON

21. ©WIGROUP 2015
Loyalty: Changing shape
1) Earning Points
2) Burning Points
3) Additional engagement
e Gifting
e On-going dialogue
e Third party campaigns
Vida e Caffé
AVAILABLE ON

22. ©WIGROUP 2015
Loyalty: Changing shape
1) Earning Points
2) Burning Points
3) Additional engagement
e Gifting
e On-going dialogue
e Third party campaigns
Vida e Caffé
AVAILABLE ON

23. ©WIGROUP 2015
Loyalty: Stamp cards made digital
Wakakberry
AVAILABLE ON

24. ©WIGROUP 2015
Airtime: The African Commodity
Client
Mobile Rewards Club
Client
Saverite
Mechanic
Brand funded airtime and
coupon deals

25. ©WIGROUP 2015
Mobile coupons and vouchers

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Coupons and vouchers

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Coupon: Product sampling
Fruttare
Mechanic: Users could play a game on the
mobi site and winners were sent a wiCode
for a free ice cream.
Issued Vouchers: +115 700
Redeemed: 13 200
Retailer: Shoprite and Checkers
Discount: R10.00
Client : Thumbtribe
Discount: Free fruttare ice cream
Objective: Sampling campaign

28. ©WIGROUP 2015
Multi-faceted redemption
Hungry Lion
Scale: +150 stores
Mechanic: USSD, print, in-store, Facebook,
Mxit, WeChat, Vouchercloud
Issued vouchers: +1.5 Million
Redeemed: 1 Million
Method: Upsell of promotion
Duration: 3 Months
Discounts: Various
LSM: 3-6

29. ©WIGROUP 2015
Hungry Lion case study

30. ©WIGROUP 2015
Competition entry
Mobipay
Client: Mobipay Namibia
Retailer: Pick n Pay Namibia
Mechanic: USSD competition entry
Competition entries: +100 000
wiCode redemptions: +100 000
Duration: 1 Month

31. ©WIGROUP 2015
Gifting

32. ©WIGROUP 2015
Staff reward vouchers
TuYu
Client: TuYu Mobile Rewards
Retailer: The Scottish Group
Mechanic: Mobile app for redemption
Campaign type: Staff reward
Redemptions: +R250 000
Duration: 1 week
TuYu
AVAILABLE ON

33. ©WIGROUP 2015
Bank reward vouchers
African Bank
Client: Olamide
Retailer: Pick n Pay
Mechanic: USSD string cash vouchers
Campaign type: Staff reward
Redemption in Rands: +R5 Million to date
Redemptions: 60 000
Redemption rate: 90%

34. info@wigroup.co.za
+27 21 448 9974
www.wigroupinternational.com
4th Floor Terraces Building, Black River Park South,
Fir Street, Observatory, Cape Town
Email
Office
Web
Address
©WIGROUP 2015