This document discusses how SMS and text messaging can be used to actively engage audiences and distribute content more effectively than passive content. It addresses common misconceptions that text marketing is obsolete, spammy, or ineffective by providing statistics about text usage and examples of large companies using text successfully. The document also provides suggestions for how businesses can use texts to distribute links to content, promote contests to generate buzz, and foster ongoing customer relationships.

1. Mobile SMS
SMS-Generating Buzz, Leads & Conversions

2. In a perfect world…
Content marketing inspires customers to
find you, trust you and stay with you.

3. … consumers won’t engage with your content for
more than a moment.
Passive content is out, active content is in!
• Facebook?
• Cut through the clutter
• Shock Customers
Powerful content distribution channel!
Texting is a way to actively engage your audience,
mobilize your content, and develop relationships!
But in today’s “3 second attention span” world…

4. For the sceptics among you, let’s tackle some
common misconceptions about text marketing…

5. So you think that text messaging is obsolete, while mobile
marketing technology is leading the way…?
• QR codes?
• Fun facts:
• In 2011, Americans alone sent over 2.3
trillion text messages — that’s 6.3 billion
a day!
• Research shows that people are so
attached to texting that they’ll often
check for “phantom texts”

6. So you think that text marketing is
just for spammers…
… Tell that to Google, the New York Times,
and Starbucks.
• Local Companies:
• Roman’s Pizza
• 947
• Outsurance
• Opt Ins
• Welcomed advertising

7. So you think text marketing is ineffective…
• Quick stats:
• 90 percent of all texts are read within 3 minutes
• Marketing texts have an open rate of 97 percent, while email is around 10 percent.
• Texting is the most frequently used channel for personal communications

8. Okay, text messaging is powerful…
but what can it do for my content?

9. • Text messaging distributes content better, stronger, faster
• More dynamic
• Engaging
• Immediate.
• 160 characters?
• Twitter 144 characters…
• Content integration
• Text direct links to videos and mobile apps.
• Keep truly interested parties updated about new articles,
eBooks, and reports.
• Send weekly links to your most popular blog posts.

10. Generate buzz with a text-to-win Contests
• Create a content experience
• Contests are content
• Align your brand with certain values and lifestyles
• You’ve probably seen these promotions before:
• “Text Your Name and ID number to 32947 for a chance to WIN a Monkey!”

11. Why are SMS contests so popular?
• Ease:
• No complicated entry forms, a simple text is all it takes.
• Impulse:
• On a whim, anyone can enter in seconds.
• Contacts:
• If you inform entrants beforehand, you can send more
promotional texts long after the contest has concluded.
They’re incredibly successful.

12. Texting tips & tricks
and
Foster a relationship
gettheedge@avantedge.co.za

13. Q&A
Thank you