Mobile Search Moments Understanding How Mobile Drives Conversions 3 2013Dung Tri
Mobile searches for arts and entertainment information are often conducted at home to find something interesting, and typically lead the user to click on links from the search results on a web browser. The majority of arts and entertainment mobile searches occur at home and are motivated by coming across something interesting, with many users then clicking on links from the search results on their web browser.
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing. Mobile searches have a high conversion rate, with over half of purchases, calls, or store visits happening within an hour of the initial search.
The Top 8 Digital Trends for 2015 - Digiday Digital Love 15Mike Corak
The document outlines 8 digital trends for 2015 as presented by speakers at an event. The trends are: 1) Customer experience becoming a top priority, 2) Focusing on content quality over quantity, 3) Leveraging cooperative content like user-generated and employee-generated content, 4) Video becoming a main content format, 5) Paid social media gaining importance alongside organic social media, 6) Owned social media platforms making a comeback, 7) Search marketing integrating more with other channels, 8) Local marketing improving listings and integration across platforms. The document provides supporting data and recommendations for each trend.
Dont Skip Day Micro-moments - Cosmin Nastasa2Performant
This document discusses how consumers use smartphones throughout the day and make purchasing decisions. It shows that consumers check their phones for messages and notifications frequently throughout the day and often have their phones within easy reach or at their bedside at night. The document also discusses "micro-moments" where consumers turn to their phones to solve problems, make progress on goals, or find ideas. It advocates optimizing the customer experience across the entire purchase journey on both mobile and desktop to better meet consumer needs and drive conversions.
Google's guide to Micro Moments: Winning the moments that matterSearchStar
The document discusses how consumers are increasingly engaging with brands and making purchasing decisions across multiple devices and moments. It argues that companies need to focus on succeeding in these "micro-moments" by being present across consumer touchpoints, providing useful and relevant information quickly, and connecting marketing efforts across devices and channels. The document provides strategies and best practices for companies to be there, be useful, be quick, and connect the dots in order to capitalize on opportunities in consumers' micro-moments of need, want, or curiosity.
The document discusses how consumers are spending more time on digital platforms, especially on mobile devices. It notes that most future growth in digital media consumption will come from mobile. It also discusses the concept of "micro-moments", which are intent-rich moments when consumers turn to their devices to research, learn, or purchase something. The document advocates that companies identify these micro-moments and engage consumers during them by providing helpful, frictionless experiences on mobile. It provides examples of micro-moments and suggests metrics like measuring engagement across different platforms and devices.
[Webinar] The State of Search with Google and 180fusion180Fusion
This document contains information about several individuals and their professional backgrounds. It also includes statistics about mobile usage and the importance of being present across different devices and times. The key aspects are succeeding in a world driven by "micro-moments" by being there, being useful, being quick, and connecting the dots between different customer touchpoints. Partnerships can help companies achieve these goals and improve performance.
Mobile Search Moments Understanding How Mobile Drives Conversions 3 2013Dung Tri
Mobile searches for arts and entertainment information are often conducted at home to find something interesting, and typically lead the user to click on links from the search results on a web browser. The majority of arts and entertainment mobile searches occur at home and are motivated by coming across something interesting, with many users then clicking on links from the search results on their web browser.
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing. Mobile searches have a high conversion rate, with over half of purchases, calls, or store visits happening within an hour of the initial search.
The Top 8 Digital Trends for 2015 - Digiday Digital Love 15Mike Corak
The document outlines 8 digital trends for 2015 as presented by speakers at an event. The trends are: 1) Customer experience becoming a top priority, 2) Focusing on content quality over quantity, 3) Leveraging cooperative content like user-generated and employee-generated content, 4) Video becoming a main content format, 5) Paid social media gaining importance alongside organic social media, 6) Owned social media platforms making a comeback, 7) Search marketing integrating more with other channels, 8) Local marketing improving listings and integration across platforms. The document provides supporting data and recommendations for each trend.
Dont Skip Day Micro-moments - Cosmin Nastasa2Performant
This document discusses how consumers use smartphones throughout the day and make purchasing decisions. It shows that consumers check their phones for messages and notifications frequently throughout the day and often have their phones within easy reach or at their bedside at night. The document also discusses "micro-moments" where consumers turn to their phones to solve problems, make progress on goals, or find ideas. It advocates optimizing the customer experience across the entire purchase journey on both mobile and desktop to better meet consumer needs and drive conversions.
Google's guide to Micro Moments: Winning the moments that matterSearchStar
The document discusses how consumers are increasingly engaging with brands and making purchasing decisions across multiple devices and moments. It argues that companies need to focus on succeeding in these "micro-moments" by being present across consumer touchpoints, providing useful and relevant information quickly, and connecting marketing efforts across devices and channels. The document provides strategies and best practices for companies to be there, be useful, be quick, and connect the dots in order to capitalize on opportunities in consumers' micro-moments of need, want, or curiosity.
The document discusses how consumers are spending more time on digital platforms, especially on mobile devices. It notes that most future growth in digital media consumption will come from mobile. It also discusses the concept of "micro-moments", which are intent-rich moments when consumers turn to their devices to research, learn, or purchase something. The document advocates that companies identify these micro-moments and engage consumers during them by providing helpful, frictionless experiences on mobile. It provides examples of micro-moments and suggests metrics like measuring engagement across different platforms and devices.
[Webinar] The State of Search with Google and 180fusion180Fusion
This document contains information about several individuals and their professional backgrounds. It also includes statistics about mobile usage and the importance of being present across different devices and times. The key aspects are succeeding in a world driven by "micro-moments" by being there, being useful, being quick, and connecting the dots between different customer touchpoints. Partnerships can help companies achieve these goals and improve performance.
Measurement for Impact: Google Analytics501 Commons
Google Analytics allows non-profits to measure the impact of their digital efforts by understanding who visits their websites, how often they visit, what pages they view, and what actions they take. This data can help non-profits answer important questions about which programs and partnerships are most effective at driving traffic, how visitors engage with the site, and whether the site is meeting its goals. The document provides an overview of key metrics that can be tracked in Google Analytics, such as visitor trends over time, visitor demographics, traffic sources, popular content, and goals and conversions. It also includes setup and implementation tips for using Google Analytics most effectively.
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
How to segment and reach your customers at any point in their purchase journey
Targeting bottom of the funnel customers with long tail keywords
Using remarketing lists to bring in new visitors
For all human history, mankind has looked for "innovative" new answers to new problems. We have conquered, constructed, created and made more and more to satisfy our needs. But this approach just can't last. It's just simply not the most sustainable or efficient way of problem-solving. Instead of looking outwards for the answers we believe it's time to look within. It's time to "innervate": to be more creative with the untapped psychological power of all that exists.
When it comes to digital markeitng on the local level, most organizations are not reaching their full potential. Why? Well, it’s hard, and often difficult to prioritize against percived larger oportunities. But in sum, making a difference in local markets digitally can impact overall brand marketing success in dramatic fashion. In this highly interactive session we’ll explore locally focussed tactics that progressive organizations are investing in, and provide helpful prioritization tips to help you make the most of your local digital efforts. And we’ll do it all using LASERS!
Takeaways:
· Understand where the current digital bar is set in local marketing to assess your organization’s baseline
· Learn about ways to take these tactics to the next level
· Explore new tactics and integration points
· Prioritze your opportunities
· See what your peers in the room think!
The Future of Social Intelligence and Sentiment AnalysisRob Key
The document discusses new approaches for social listening and intelligence using machine learning and advanced analytics. It outlines limitations of traditional keyword-based approaches and boolean searches which often return low relevancy and precision. The new approaches described provide higher accuracy close to human-level by analyzing context, entities, sentiment, emotions, and relationships between concepts. These new social analytics approaches allow marketers to gain deeper insights into brand performance, customer journeys, advocacy, and influencer analysis to help integrate social data into key business metrics and drive better marketing outcomes.
Social listening has seen dramatic changes in the past few years. It has evolved to go beyond social insights and now incorporates image analysis, blended data sources and real-time listening. So, what will social listening look like in five years time?
In this weeks webinar we'll be answering this question with an outlook on the changing landscape of social analysis.
#1NWebinar: Marketing in a Post-Mobile WorldOne North
In this webinar, Kalev Peekna, Managing Director, Strategy explores how mobile will continue to challenge and change the way B2B marketers interact with their clients.
To watch the webinar, visit http://bit.ly/1gMN9Ok
This document discusses using surveys and data collection to better understand customers and make business decisions. It contains the following key points:
- SurveyMonkey is the world's #1 survey platform with over 3 million daily responses from their over 20 million registered users from various sectors like non-profit, education, and government.
- Both implicit and explicit data should be used together, with explicit data like surveys providing actionable customer feedback and implicit data like web usage providing additional customer insights to build detailed customer personas.
- Collecting both qualitative and quantitative customer data through online surveys, tools, and implicit sources allows businesses to truly understand customers' needs, preferences, and experiences to improve products, services, marketing and drive business
The Next Generation of Social Listening IntelligenceRob Key
The potential of social listening data has long been stymied by poor data quality issues and lack of flexibility to adapt to specific brands and domains. But no more. The next generation of social listening, as outlined here, is breaking social listening data out into a wide range of sophisticated uses including consumer insights, market research, brand tracking, market mixed modeling, business intelligence, customer journey analysis and more. Presented at ARF Rethink Conference 2016
This document discusses micro-moments and how to succeed in a micro-moment world. It defines micro-moments as moments that truly matter to consumers, like when they want to know, watch, go, do, or buy something. To succeed in micro-moments, companies should be there, be useful, be quick, and connect the dots across devices and channels. This includes understanding consumers' micro-moments, creating useful content, optimizing for speed and reducing steps, and measuring impact holistically rather than just on one device or channel. The goal is to empower purchases and meet consumer needs in the moments that really drive their decisions and behaviors.
UX AT Work: Experience Design Principles for an Agency WorldVCU Brandcenter
Colin Eagan, User Experience Manager at IFC Ironworks, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 17th, 2013 at the VCU Brandcenter in Richmond.
This document discusses why small businesses need a mobile experience. It notes that mobile usage is growing rapidly, with over 500 million Android and 300 million iPhone activations. Customers are using mobile to find businesses, and not having a mobile experience can lose business. 62% of searches for restaurants on Valentine's Day were on mobile devices. The mobile app industry is projected to be worth $50 billion by 2017. Having a mobile presence allows businesses to connect with customers anywhere and drive more store traffic. The document provides examples of businesses that saw a 25% increase in transactions after releasing a mobile app. It argues that small businesses should not ignore mobile to stay competitive and grow their business.
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions either online, in-store, or both within a few hours. Product and shopping searches tend to have the highest number of outcomes.
Creating Moments That Matter Research Studies | 2013 Google Nielsen ReportRichard Bouchez
Google / Nielsen research March 2013: How Mobile Drives Conversions
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analyzed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive. **This presentation was created by Google/Nielsen and uploaded for sharing purposes. Original file can be found at http://www.google.com/think/research-studies/creating-moments-that-matter.html
Google Research showed that 9 out of 10 internet searches resulted in a follow up action, such as calling or visiting the business. Mobile searches triggered an additional action or conversion 73% of the time; and 28% of mobile searches resulted in a store visit or purchase.
Mobile Search Outlook 2013 - Trends & Mobile MarketingRajesh Kumar
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions either online or offline within a few hours, such as further research, store visits, phone calls, purchases, or word-of-mouth sharing. Mobile searches are found to drive nearly two actions on average.
Mobile Search Moments Study : Creating moments-that-matter research-studiesmanish kumar
Mobile Search Moments Study :
via http://www.google.com/think/research-studies/creating-moments-that-matter.html?utm_campaign=Listly&utm_medium=list&utm_source=listly
Mobile Search Moments, understanding how mobile drives conversions FormazioneTurismo
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions either online or offline within a few hours, such as further research, store visits, phone calls, purchases, or word-of-mouth sharing. Mobile searches are found to drive nearly two actions on average.
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions either online or offline within a few hours, such as further research, store visits, phone calls, purchases, or word-of-mouth sharing. Mobile searches are found to drive nearly two actions on average.
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase, or word-of-mouth sharing. Mobile searches have a high conversion rate, with over half of purchases, calls, or store visits happening within an hour of the initial search.
Mobile Search Moments: Understanding How Mobile
Drives Conversions from Google & Nielsen.
Understanding mobile search, how mobile search drives
multi-channel conversions, how mobile search drives
behavior in the moment & perceptions of mobile
search ads.
Measurement for Impact: Google Analytics501 Commons
Google Analytics allows non-profits to measure the impact of their digital efforts by understanding who visits their websites, how often they visit, what pages they view, and what actions they take. This data can help non-profits answer important questions about which programs and partnerships are most effective at driving traffic, how visitors engage with the site, and whether the site is meeting its goals. The document provides an overview of key metrics that can be tracked in Google Analytics, such as visitor trends over time, visitor demographics, traffic sources, popular content, and goals and conversions. It also includes setup and implementation tips for using Google Analytics most effectively.
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
How to segment and reach your customers at any point in their purchase journey
Targeting bottom of the funnel customers with long tail keywords
Using remarketing lists to bring in new visitors
For all human history, mankind has looked for "innovative" new answers to new problems. We have conquered, constructed, created and made more and more to satisfy our needs. But this approach just can't last. It's just simply not the most sustainable or efficient way of problem-solving. Instead of looking outwards for the answers we believe it's time to look within. It's time to "innervate": to be more creative with the untapped psychological power of all that exists.
When it comes to digital markeitng on the local level, most organizations are not reaching their full potential. Why? Well, it’s hard, and often difficult to prioritize against percived larger oportunities. But in sum, making a difference in local markets digitally can impact overall brand marketing success in dramatic fashion. In this highly interactive session we’ll explore locally focussed tactics that progressive organizations are investing in, and provide helpful prioritization tips to help you make the most of your local digital efforts. And we’ll do it all using LASERS!
Takeaways:
· Understand where the current digital bar is set in local marketing to assess your organization’s baseline
· Learn about ways to take these tactics to the next level
· Explore new tactics and integration points
· Prioritze your opportunities
· See what your peers in the room think!
The Future of Social Intelligence and Sentiment AnalysisRob Key
The document discusses new approaches for social listening and intelligence using machine learning and advanced analytics. It outlines limitations of traditional keyword-based approaches and boolean searches which often return low relevancy and precision. The new approaches described provide higher accuracy close to human-level by analyzing context, entities, sentiment, emotions, and relationships between concepts. These new social analytics approaches allow marketers to gain deeper insights into brand performance, customer journeys, advocacy, and influencer analysis to help integrate social data into key business metrics and drive better marketing outcomes.
Social listening has seen dramatic changes in the past few years. It has evolved to go beyond social insights and now incorporates image analysis, blended data sources and real-time listening. So, what will social listening look like in five years time?
In this weeks webinar we'll be answering this question with an outlook on the changing landscape of social analysis.
#1NWebinar: Marketing in a Post-Mobile WorldOne North
In this webinar, Kalev Peekna, Managing Director, Strategy explores how mobile will continue to challenge and change the way B2B marketers interact with their clients.
To watch the webinar, visit http://bit.ly/1gMN9Ok
This document discusses using surveys and data collection to better understand customers and make business decisions. It contains the following key points:
- SurveyMonkey is the world's #1 survey platform with over 3 million daily responses from their over 20 million registered users from various sectors like non-profit, education, and government.
- Both implicit and explicit data should be used together, with explicit data like surveys providing actionable customer feedback and implicit data like web usage providing additional customer insights to build detailed customer personas.
- Collecting both qualitative and quantitative customer data through online surveys, tools, and implicit sources allows businesses to truly understand customers' needs, preferences, and experiences to improve products, services, marketing and drive business
The Next Generation of Social Listening IntelligenceRob Key
The potential of social listening data has long been stymied by poor data quality issues and lack of flexibility to adapt to specific brands and domains. But no more. The next generation of social listening, as outlined here, is breaking social listening data out into a wide range of sophisticated uses including consumer insights, market research, brand tracking, market mixed modeling, business intelligence, customer journey analysis and more. Presented at ARF Rethink Conference 2016
This document discusses micro-moments and how to succeed in a micro-moment world. It defines micro-moments as moments that truly matter to consumers, like when they want to know, watch, go, do, or buy something. To succeed in micro-moments, companies should be there, be useful, be quick, and connect the dots across devices and channels. This includes understanding consumers' micro-moments, creating useful content, optimizing for speed and reducing steps, and measuring impact holistically rather than just on one device or channel. The goal is to empower purchases and meet consumer needs in the moments that really drive their decisions and behaviors.
UX AT Work: Experience Design Principles for an Agency WorldVCU Brandcenter
Colin Eagan, User Experience Manager at IFC Ironworks, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 17th, 2013 at the VCU Brandcenter in Richmond.
This document discusses why small businesses need a mobile experience. It notes that mobile usage is growing rapidly, with over 500 million Android and 300 million iPhone activations. Customers are using mobile to find businesses, and not having a mobile experience can lose business. 62% of searches for restaurants on Valentine's Day were on mobile devices. The mobile app industry is projected to be worth $50 billion by 2017. Having a mobile presence allows businesses to connect with customers anywhere and drive more store traffic. The document provides examples of businesses that saw a 25% increase in transactions after releasing a mobile app. It argues that small businesses should not ignore mobile to stay competitive and grow their business.
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions either online, in-store, or both within a few hours. Product and shopping searches tend to have the highest number of outcomes.
Creating Moments That Matter Research Studies | 2013 Google Nielsen ReportRichard Bouchez
Google / Nielsen research March 2013: How Mobile Drives Conversions
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analyzed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive. **This presentation was created by Google/Nielsen and uploaded for sharing purposes. Original file can be found at http://www.google.com/think/research-studies/creating-moments-that-matter.html
Google Research showed that 9 out of 10 internet searches resulted in a follow up action, such as calling or visiting the business. Mobile searches triggered an additional action or conversion 73% of the time; and 28% of mobile searches resulted in a store visit or purchase.
Mobile Search Outlook 2013 - Trends & Mobile MarketingRajesh Kumar
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions either online or offline within a few hours, such as further research, store visits, phone calls, purchases, or word-of-mouth sharing. Mobile searches are found to drive nearly two actions on average.
Mobile Search Moments Study : Creating moments-that-matter research-studiesmanish kumar
Mobile Search Moments Study :
via http://www.google.com/think/research-studies/creating-moments-that-matter.html?utm_campaign=Listly&utm_medium=list&utm_source=listly
Mobile Search Moments, understanding how mobile drives conversions FormazioneTurismo
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions either online or offline within a few hours, such as further research, store visits, phone calls, purchases, or word-of-mouth sharing. Mobile searches are found to drive nearly two actions on average.
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions either online or offline within a few hours, such as further research, store visits, phone calls, purchases, or word-of-mouth sharing. Mobile searches are found to drive nearly two actions on average.
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase, or word-of-mouth sharing. Mobile searches have a high conversion rate, with over half of purchases, calls, or store visits happening within an hour of the initial search.
Mobile Search Moments: Understanding How Mobile
Drives Conversions from Google & Nielsen.
Understanding mobile search, how mobile search drives
multi-channel conversions, how mobile search drives
behavior in the moment & perceptions of mobile
search ads.
Mobile Search: What You Need to Know (Yahoo)Localogy
This document discusses the importance of mobile search and provides best practices for mobile search advertising. It notes that mobile search is growing rapidly and is now a daily habit for many. Mobile search users are likely to take actions like further research or purchases after searching. The document then provides recommendations for targeting mobile ads effectively, such as testing different locations and keywords, and optimizing top performers. It also offers tips for mobile ad creative, such as using compelling titles and descriptions, and ensuring landing pages are mobile-friendly and build trust. The key is to test different ad components and refresh ads regularly to maximize results.
Creating moments-that-matter research-studiesJérémy Jeremy
Mobile search is driven by convenience, with 77% of searches occurring at home or work where a PC is available. Searches are strongly tied to specific contexts, with shopping queries being twice as likely to occur in stores. Three out of four mobile searches trigger follow-up actions like further research, store visits, or purchases, and 55% of conversions happen within an hour, demonstrating the immediacy of mobile search.
Creating moments-that-matter research-studiesHuu Nguyen Tat
Mobile searches for arts and entertainment information are often conducted at home for leisure, with over half initiated through a web browser. These searches commonly lead to clicking additional links for further exploration.
Understanding how mobile drives conversionsAlex Kornfeind
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with @Nielsen, @google analyzed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive.
Here the original link:
https://www.google.com/think/research-studies/creating-moments-that-matter.html
Mobile search is driven by convenience, with 77% of searches occurring at home or work where a PC is available. Searches are strongly tied to specific contexts, with shopping queries being twice as likely to occur in stores. Three out of four mobile searches trigger follow-up actions like further research, store visits, or purchases, and 55% of conversions happen within an hour, demonstrating the immediacy of mobile search.
Mobile search is driven by convenience, with 77% of searches occurring at home or work where a PC is available. Searches are strongly tied to specific contexts, with shopping queries being twice as likely to occur in stores. Three out of four mobile searches trigger follow-up actions like further research, store visits, or purchases, and 55% of conversions happen within an hour of the initial search.
This document discusses findings from a study about mobile search behavior. Some key findings include:
1) 77% of mobile searches occur at home or work, with speed and convenience being the main drivers.
2) Mobile searches strongly correlate to specific contexts, like shopping queries being more likely in stores.
3) Around 3 in 4 mobile searches trigger follow-up actions like purchases or store visits, with 55% happening within an hour.
The document discusses the rising use of smartphones and how having a mobile-optimized website can help businesses attract new customers. It notes that 80% of users take their smartphone everywhere, and that mobile searches often lead to store visits, calls to businesses, and purchases. The document recommends that businesses get started with a mobile website to display location buttons and call-to-action buttons that can increase store visits and calls from mobile users. It concludes by offering mobile website development services starting at $180 per year.
This document contains the agenda for a digital marketing event titled "Digital Bites". The agenda includes:
- Registration and breakfast from 9:00-9:15am
- Welcome introductions from 9:15-9:20am
- A presentation on micro-moments from 9:20-9:50am
- A presentation on search marketing strategies from 9:50-10:10am
- Q&A with an existing client from 10:10-10:45am
- Final remarks and networking break from 10:45-11:00am
Mobile’s Varied Role in the Consumer Path to PurchaseVivastream
The document summarizes findings from a study on mobile usage in the path to purchase. It finds that mobile now represents a significant portion of online time spent and shopping. Usage varies between smartphones and tablets, with smartphones used more outside the home and tablets at home. Mobile is used throughout the shopping process, not just at the end, with location and promotions critical to driving conversions. The majority of mobile users intend to convert within a day, with over half of smartphone and tablet users actually making purchases on their devices.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. Summary of Findings
Mobile search is always on, happening
on the go, at home and at work.
77%
of mobile searches
occur at home
or at work;
17% on the go
3 of 4 mobile searches trigger follow-up
actions, whether it be further research,
a store visit, a phone call, a purchase or
word-of-mouth sharing.
On average, each mobile search
triggers nearly 2 follow-up actions
03
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Mobile searches are strongly tied
to specific contexts.
Shopping queries are
2x more likely
to be in store
Mobile search triggered follow-up
actions also happen very quickly
55%
of conversions (store visit,
phone call or purchase)
happen within an hour
4. Questions Addressed
1
2
3
04
• Where, When, With Whom and How
often does mobile search happen?
• Why? Understanding motivations.
• What are the actions and
conversions triggered by mobile?
• How do people perceive
mobile advertising?
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
5. Methodology
STEP 1: MOBILE SEARCH DIARY
416 respondents were invited to log any type of
mobile search in the moment, via Nielsen Life360
survey app on their mobile or tablet, for up to
14 days. 6,303 searches were logged in 2 weeks*.
STEP 2: FOLLOW-UP SURVEY
Deeper probe into “outcomes” of searches via
online questions, delivered 24+ hours after the
initial query. 1,958 responses collected.
STEP 3: FINAL INTERVIEW
Exit survey at end of study answered by
respondents. 323 responses collected.
05
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. *Average number of searches logged
per day by participants was 1.25. Sample of 70 tablet owners not included in results.
7. Mobile users search for a wide
variety of information
15%
10%
7%
7%
6%
6%
5%
Arts &
Ent
07
12%
News
General
Knowledge
Shopping
Food
Tech
Health
Care
Social
4%
4%
Restaurant Navigation
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Based: Total mobile searches n=6,303.
Q: What category of information did you search for? (select all that apply)
4%
3%
3%
2%
Finance
Beauty
Auto
Travel
1%
Home
Furnishing
8. The majority of mobile searches
occur in the afternoon and evening
22%
17%
19%
18%
13%
7%
3%
Midnight
- 3am
08
2%
3 - 6am
6 - 9am
9am Noon
Noon 3pm
3 - 6pm
6 - 8pm
8pm Midnight
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303.
Q: How long ago did you complete this search?
9. mobile search is always on,
whether on the go or at home and work
77%
of mobile searches are in a
location (work or home) likely
to have a PC available to them
09
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Total mobile searches n=6,303. Q: Where are you?
68%
9%
At Home
At Work
17%
On the Go
2%
In Store
10. mobile search contexts vary by type of search
Index of Different Mobile Searches by Context
At Home
On the Go
In Store
At Work
At School
275
214
190
154
150
103
121
91
90
103
125
113
83
83
82
129
116
108
101 100
92
77
51
146
102
101
87
69
37
0
Arts &
Ent
10
Food
Restaurant
Shopping
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012 Based: total mobile searches n=6,303.
Q: Where are you? Q: What category of information did you search for?
Tech
Travel
11. Speed and convenience are the main
drivers of mobile search
62%
53%
17%
12%
Most convenient
way to search
Quickest way
to search
Always use my
mobile device for
this type of search
No other option
to find info
81%
11
of mobile searches
ARE driven by speed
& convenience
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile
searches n=6,303. Q: Why did you search on this mobile device? (select all that apply)
“Searching on
a mobile device is
quicker, easier and
I can do it anywhere.”
12. mobile searches at home especially
are driven by speed & convenience
81%
of mobile searches
ARE driven by speed
& convenience
“It was easier on the mobile
device as I didn’t have to get
up [to] turn on the computer
and wait for it to boot up.”
83%
At Home
76%
At Work
76%
On the Go
12
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total searches n=6,303 (searches
conducted on to go n = 1,048; searches conducted at work = 593; searches conducted at home n = 4,314)
Q: Why did you search on this mobile device? (select all that apply)
14. Mobile search drives valuable
outcomes for businesses
73%
of mobile searches
trigger additional
action & conversions
28% of mobile searches
result in conversions
(store visit, call, purchase)
14
36%
25%
18%
Continued Research
Visited a Retailer’s
Website
Shared Information
17%
17%
7%
Visited a Store
Made a Purchase
Called a Business
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: Which of the following did you do on your
smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person? (select all that apply)
15. mobile search drives online & offline actions
36%
Visit a retailer
25% WEBsite
Share Info and
18% Word-of-Mouth
Make a
17% Purchase
Visit a store or
17% service location
Call a
7% business
Continue
Research
15
Mobile Only
Mobile + PC
PC Only
Mobile Only
Mobile + PC
PC Only
In Person
Mobile Only
Multiple Platform
PC Only
In Person
Mobile Only
PC Only
Multiple Platform
70%
17%
13%
71%
15%
13%
8%
5%
26%
10%
5%
34%
62%
52%
100%
In Person
Mobile Only
PC Only
Mobile + PC
13%
10%
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: What were the outcomes of this
search? Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet?
Q: What other actions did you take in person?
77%
16. a mobile search leads to almost
two actions on average
1.89
1.98
follow-up actions
per mobile search
Even more when searches happen outside the home
16
On the go
OR IN A STORE
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes
n=1,958 Q: Which of the following did you do on your smartphone? Q: Which of the following have
you done on laptop/desktop/tablet? Q: What other actions did you take in person?
17. Product and shopping searches have
a higher number of outcomes
Number of follow-up actions per mobile search
3.56
2.20
2.08
2.07
Beauty
17
2.52
Auto
Travel
Food
Tech
2.06
2.05
Restaurant Shopping
1.85
1.79
1.71
1.45
1.44
1.38
1.32
1.09
Home
Furnishing
Health
Care
Arts &
Ent
Navigation
Finance
Social
News
General
Knowledge
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: What category of information did you search for? Q: Which
of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person? All Arts &
Entertainment, Food, Restaurant, Shopping, Tech & Travel searches were eligible for a follow-up survey; other searches were only eligible if a respondent noticed advertising.
18. Mobile search is a key part
OF THE decision-making process
45%
of all mobile searches
are goal-oriented and
conducted to help
make a decision
18
64%
49%
In a Store
On the Go
47%
44%
At Work
At Home
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303 (Searches conducted on the go n = 1,048; searches conducted at work = 593;
searches conducted at home n = 4,314; search conducted in a store n = 107) Q: Why did you conduct this search?
19. When people use mobile search to help
make a decision they are….
30%
more likely to
57% visit a store
more likely to
51% make a purchase
more likely to
39% call a business
more likely to visit
a retailer website
19
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Searches triggered by “needed information to make a decision” motivation
n=1,009. Q: Why did you conduct this search?
21. mobile searches trigger quick follow-ups
63% of mobile search-triggered actions
occur within 1 hour of the initial search
55%
of purchase-related conversions occur
within 1 hour of initial mobile search
21
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes
n=1,372 Q: How long after the search on your mobile device did you start these activities?
22. 84% of follow-up actions
triggered by mobile search occur within 5 hours
6%
4%
24+ hours
12-24 hours
6%
5-12 hours
21%
1-5 hours
22
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have
non-SERP click outcomes, n=1,372. Q: How long after the search on your mobile device did
you start these activities?
63%
Less than 1 hour
23. 81%call orconversions
of purchase) triggered by mobile
(store visit,
search occur within 5 hours
8%
12-24 hours
7%
4%
24+ hours
55%
Less than
1 hour
5-12 hours
26%
1-5 hours
23
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP
conversion outcomes (phone call, store visit, purchase), n=506. Q: How long after the search on your
mobile device did you start these activities?
24. Mobile searches trigger quick online
and offline actions
Call a business
56%
29%
15%
1-5 hours
Make a purchase
54%
29%
17%
Visit a store
51%
29%
20%
Share information
59%
24%
17%
24%
17%
Visit retailer website
59%
Continue research
61%
24
Less than 1 hour
24%
15%
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes, n=1,372
Q: How long after the search on your mobile device did you start these activities?
5+ hours
26. 65%
of respondents
noticed ads
during the study
26
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: People who participated in the study by using a smartphone, n= 416.
Q: Did you notice ads during your search?
27. Searchers are much more likely
to notice ads when they are in a purchase environment
155
103
Ad recall index
by location
107
86
27
Source: Google/Nielsen Life360 Mobile Search Moments
Q4 2012. Base: Total mobile searches n=6,303.
Q: Where are you?;
At Home
At Work
In Store
On the Go
71
Other
28. Mobile ads are most effective
during goal-oriented searches
Ad recall index by motivation
89
95
116
?
Passing time
28
Found something
interesting
Need info / Deciding
on purchase
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303.
Q: Where are you?; Q: Why did you conduct this search?; Q:Did you notice any ads during your search?
29. of people find
mobile ads useful
This is what they said…
“No extra clicks needed.
Easy to spot.”
“They don’t take up much
of my small screen, and give
me just the info I can use.”
29
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: respondents who completed exit survey n=323.
Top 4 things people
like about mobile
search ads….
• It is not annoying
or invasive
• It is short to the point
• Speed. It is quicker
to load
• Ads provide
relevant information
INformation
59%
EASY
Search
31. Arts & Entertainment
Location
70%
At Home
15%
On the Go
8%
At Work
4%
Someone
Else’s Home
1%
At School
1%
Motivation
?
40%
Came across
something
interesting
28%
Needed info
for future
action or
purchase
28%
Other
motivation
27%
Passing Time
In Store
0%
Other Place
31
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Arts and Entertainment searches n=925
Initiated on…
56%
Web Browser
Outcome
63%
Clicked Links
38%
35%
3%
33%
2%
21%
0%
11%
App
Voice
Other App
Other
Other
Searched
Shared Info
Visited
a Store
11%
Retailer
Website
9%
Made a
Purchase
32. Mobile drives multi-channel behavior – Arts & Ent
33%
Share Info and
21% Word-of-Mouth
Visit a retailer
11% WEBsite
Visit a store or
11% service location
Make a
9% Purchase
Call a
4% business
Continue
Research
32
Mobile Only
Mobile + PC
PC Only
In Person
Mobile Only
Multiple Platform
PC Only
Mobile Only
Mobile + PC
PC Only
73%
17%
9%
7%
3%
25%
65%
70%
15%
14%
100%
In Person
Mobile Only
In Person
PC Only
Multiple Platform
Mobile Only
PC Only
Mobile + PC
15%
12%
17%
17%
38%
35%
65%
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Arts and Entertainment searches n=620 Q: What were the outcomes of this search? Q: Which of the
following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?
33. FOOD
Location
71%
Motivation
69%
Needed info
for future
action or
purchase
At Home
14%
On the Go
8%
At Work
5%
In Store
2%
Someone
Else’s Home
1%
?
24%
Came across
something
interesting
14%
Passing Time
13%
Other
motivation
At School
0%
Other Place
Initiated on…
60%
Web Browser
Outcome
63%
Clicked Links
36%
35%
2%
33%
App
Voice
1%
Other App
0%
Other
Made a
Purchase
Visited
a Store
32%
Searched
29%
Other
21%
Retailer
Website
14%
Shared Info
33
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Food searches n=450
34. Mobile drives multi-channel behavior – Food
35%
Visit a store or
33% service location
Continue
32% Research
Visit a retailer
21% WEBsite
Share Info and
14% Word-of-Mouth
Call a
5% business
Make a
Purchase
34
In Person
Mobile Only
PC Only
Multiple Platform
3%
1%
18%
77%
100%
In Person
Mobile Only
Mobile + PC
PC Only
Mobile Only
Mobile + PC
PC Only
In Person
Mobile Only
PC Only
Multiple Platform
Mobile Only
Mobile + PC
PC Only
4%
82%
15%
84%
9%
7%
29%
3%
3%
0%
14%
66%
86%
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Food searches n=263 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?
35. Restaurant
Location
56%
Motivation
79%
Needed info
for future
action or
purchase
At Home
25%
On the Go
19%
12%
Other
motivation
At Work
4%
Other Place
2%
In Store
1%
?
12%
Came across
something
interesting
7%
Passing Time
Someone
Else’s Home
0%
At School
Initiated on…
53%
Web Browser
Outcome
54%
Clicked Links
43%
51%
4%
30%
App
Voice
0%
Other App
0%
Other
Visited
a Store
Made a
Purchase
22%
Retailer
Website
19%
Searched
19%
Shared Info
16%
Other
35
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Restaurant searches n=272
36. Mobile drives multi-channel behavior – Restaurant
51%
30%
Visit a retailer
22% WEBsite
Continue
19% Research
Call a
19% business
Share Info and
19% Word-of-Mouth
Visit a store or
service location
Make a
Purchase
36
100%
In Person
In Person
Mobile Only
PC Only
Multiple Platform
Mobile Only
PC Only
Mobile + PC
10%
10%
Mobile Only
PC Only
Mobile + PC
4%
Mobile Only
PC Only
Mobile + PC
4%
0%
In Person
PC Only
Mobile Only
Multiple Platform
33%
5%
0%
8%
4%
0%
23%
62%
81%
73%
96%
88%
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Restaurant searches n=140 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?
37. Shopping
Location
69%
Motivation
68%
Needed info
for future
action or
purchase
At Home
17%
On the Go
7%
At Work
4%
In Store
2%
Someone
Else’s Home
1%
?
21%
Came across
something
interesting
18%
Other
motivation
17%
Passing Time
At School
0%
Other Place
Initiated on…
56%
Web Browser
Outcome
51%
Clicked Links
38%
51%
4%
35%
App
Voice
2%
Other App
1%
Other
Retailer
Website
Searched
25%
Made a
Purchase
24%
Visited
a Store
14%
Other
9%
Shared Info
37
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Shopping searches n=441
38. Mobile drives multi-channel behavior – Shopping
51%
Continue
35% Research
Make a
25% Purchase
Visit a store or
24% service location
Call a
12% business
Share Info and
9% Word-of-Mouth
Visit a retailer
WEBsite
38
Mobile Only
Mobile + PC
PC Only
14%
11%
Mobile Only
PC Only
Mobile + PC
In Person
Mobile Only
PC Only
Multiple Platform
76%
22%
21%
1%
13%
34%
57%
51%
100%
In Person
Mobile Only
PC Only
Mobile + PC
In Person
Mobile Only
Multiple Platform
PC Only
76%
12%
12%
12%
8%
27%
54%
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Shopping searches n=288 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?
39. Technology
Location
70%
Motivation
60%
Needed info
for future
action or
purchase
At Home
15%
At Work
11%
On the Go
2%
In Store
1%
Someone
Else’s Home
1%
?
34%
Came across
something
interesting
20%
Passing Time
18%
Other
motivation
At School
0%
Other Place
39
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Technology searches n=351
Initiated on…
58%
Web Browser
Outcome
69%
Clicked Links
37%
54%
4%
34%
2%
29%
App
Voice
Other App
0%
Other
Searched
Retailer
Website
Other
19%
Shared Info
13%
Made a
Purchase
6%
Visited
a Store
40. Mobile drives multi-channel behavior – Tech
54%
34%
Share Info and
19% Word-of-Mouth
Make a
13% Purchase
Visit a store or
6% service location
Call a
4% business
Continue
Research
Visit a retailer
WEBsite
40
Mobile Only
Mobile + PC
PC Only
Mobile Only
Mobile + PC
PC Only
In Person
Mobile Only
Multiple Platform
PC Only
Mobile Only
In Person
PC Only
Multiple Platform
69%
16%
15%
20%
16%
23%
10%
8%
18%
18%
9%
64%
58%
55%
100%
In Person
Mobile Only
Mobile + PC
PC Only
10%
30%
60%
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Technology searches n=351 Q: What were the outcomes of this search? Q: Which of the following did you
do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?
41. TRAVEL
Location
60%
Motivation
68%
Needed info
for future
action or
purchase
At Home
24%
On the Go
12%
At Work
2%
At School
1%
Other Place
1%
?
23%
Came across
something
interesting
22%
Other
motivation
13%
Passing Time
Someone
Else’s Home
0%
In Store
41
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Travel searches n=107
Initiated on…
61%
Web Browser
Outcome
55%
Clicked Links
37%
45%
1%
43%
1%
34%
App
Voice
Other App
0%
Other
Other
Searched
Retailer
Website
26%
Shared Info
12%
Made a
Purchase
8%
Visited
a Store
42. Mobile drives multi-channel behavior – Travel
43%
34%
Share Info and
26% Word-of-Mouth
Make a
12% Purchase
Call a
11% business
Visit a store or
8% service location
Continue
Research
Visit a retailer
WEBsite
42
Mobile Only
PC Only
Mobile + PC
Mobile Only
Mobile + PC
PC Only
In Person
Mobile Only
PC Only
Multiple Platform
Mobile Only
PC Only
In Person
Multiple Platform
PC Only
Mobile Only
Mobile + PC
In Person
57%
25%
18%
68%
18%
14%
6%
6%
0%
0%
0%
29%
59%
75%
25%
43%
57%
100%
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Travel searches n=107 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?