2. ‣ Digital Analytics is important for our company to ensure we are going in right
direction and stay relevant.
‣ These reports will also be helpful for our artist to make sure they are where they
need to be in their career and help understand how to help them. Also makes it
easier for to decided what artist is a great
fi
t for our service
‣ By keeping up with these reports it helps to be able to remain top tier as a
company.
‣ This also can help us make decisions what’s best for the company without guessing
WHY DIGITAL MARKETING IS IMPORTANT FOR OUR COMPANY
3. SMART GOALS AND KPI’S
‣ Increase engagement by 20 % in three months
‣ Increase awareness in brand by 25% in Three months
‣ Create a podcast to be aired on YouTube to help increase awareness and increase engagement in a 2 month.
‣ Add two more artist and athletes to roster in 6 months
‣ KPI’s
‣ Engagement rate
‣ Follower Growth
‣ Buzz
‣ Revenue
4. ANALYTIC TOOLS WE WILL USE TO HELP ACCOMPLISH OUR GOALS
‣ Apple Music Analytics
‣ Adversity
5. ARTIST ANALYTICS
We can sign in a monitor what artist are doing.
What type of buzz they have. We can also use this
data to figure out where the majority of their fan is.
6. ADVERITY
ANALYTIC TOOL
▸ Metric can track things such as
clicks,impressions and also conversion
value and many more
▸ Then it will provide a data table and
name each one of the datasource.
▸ Then in each column it will tell you how
well we are doing what’s working and
what’s not working
7. BENEFITS OF USING THESE TOOLS TO HELP REACH OUR SMART GOALS
‣ This will make it easy for us to reach our goal of
fi
nding new artist just by
following up the Apple Music analytics.
‣ Adverity will help to keep up with the ads we run on these social media sites to
increase engagement and awareness. By following click rates conversion rates
so we can make a educated decision if we need to more or do less to reach our
goal to increase engagement and awareness goal.
‣ We also will have the chance to review data and see where most of the traf
fi
c is
coming from to link them to website or artist or athlete.
