Trailer For How To Use Social Media As A Marketing Component. Intended as short presentation on how to implement mobile devices, cloud service, social and professional network into your influencing corridor.
Presentation of a diploma thesis about viral marketing. It brings a comprehensive view of the area of viral marketing. Identifies the most important aspects in detail to achieve a successful viral spread and outlines the possibilities of its measurement and use.
Explaining Social Media to Those Who Just Don't Get it - Lucas WalkerLucas Walker
This presentation is for those who don't really understand social media, but also for those who find themselves explaining social media tho those who just don't get it on a regular basis.
Spreadable media is media that audiences want to share through social means in order to strengthen social ties, build community, and increase their own notoriety. Valuable spreadable media is available when and where audiences want it, portable, reusable in various ways, relevant to multiple groups, and part of a steady stream of new material. Businesses can learn from how media spreads naturally between people and create spreadable content that audiences will want to share with others for personal and social reasons.
Viral marketing involves creating content that spreads easily and exploits human behaviors to reach a large audience through existing social networks in an inexpensive way. Key factors for success include making the content fun, intriguing, and look professionally produced while focusing on people rather than the organization. Viral marketing allows brands to engage customers who now have more voice, choice, and collaborate online. Some early examples include a network of fictional child detectives and campaigns that helped win political elections or generated millions of social media followers, website visitors, and video views.
Webinar presented to University of Adelaide Executive Education alumni. A high level look at how social media has changed marketing communications and some of the ways business can take leverage it to engage with their audience.
This document discusses viral marketing, including its definition, origins, popularity growth, types, issues, and challenges. Viral marketing refers to marketing techniques that use social networks to rapidly spread brand awareness through self-replicating processes like viruses. It originated in the early 1990s and grew popular through the 2000s. Types of viral marketing include pass-along messages, buzz marketing, incentive-based sharing, undercover marketing, and user-managed databases. Issues include spam association, short-term focus, negative publicity, brand dilution, and unknown group connections. Challenges involve effective internet customer communication, good web strategies, profitability, and setup within time restrictions.
Integrating Digital With Traditional MarketingMal Chia
The document discusses how digital marketing has changed how brands communicate with consumers. Consumers now market to each other through word-of-mouth, social media, reviews, and more conversations are happening every day about brands. Marketers must now join these conversations, focus on building consumer trust, and be where consumers are online through integrated digital and traditional marketing strategies that are quick, nimble, and responsive to change.
Mapping a Unified Experience Across Multiple DevicesErin Jo Richey
This document discusses designing a unified experience across multiple devices. It notes the many different devices people use and how usage patterns vary by device and time of day. It also discusses topics like information architecture, environmental design, and user experience design. The goal is to create a continuous experience for users that bridges different devices and usage contexts.
Presentation of a diploma thesis about viral marketing. It brings a comprehensive view of the area of viral marketing. Identifies the most important aspects in detail to achieve a successful viral spread and outlines the possibilities of its measurement and use.
Explaining Social Media to Those Who Just Don't Get it - Lucas WalkerLucas Walker
This presentation is for those who don't really understand social media, but also for those who find themselves explaining social media tho those who just don't get it on a regular basis.
Spreadable media is media that audiences want to share through social means in order to strengthen social ties, build community, and increase their own notoriety. Valuable spreadable media is available when and where audiences want it, portable, reusable in various ways, relevant to multiple groups, and part of a steady stream of new material. Businesses can learn from how media spreads naturally between people and create spreadable content that audiences will want to share with others for personal and social reasons.
Viral marketing involves creating content that spreads easily and exploits human behaviors to reach a large audience through existing social networks in an inexpensive way. Key factors for success include making the content fun, intriguing, and look professionally produced while focusing on people rather than the organization. Viral marketing allows brands to engage customers who now have more voice, choice, and collaborate online. Some early examples include a network of fictional child detectives and campaigns that helped win political elections or generated millions of social media followers, website visitors, and video views.
Webinar presented to University of Adelaide Executive Education alumni. A high level look at how social media has changed marketing communications and some of the ways business can take leverage it to engage with their audience.
This document discusses viral marketing, including its definition, origins, popularity growth, types, issues, and challenges. Viral marketing refers to marketing techniques that use social networks to rapidly spread brand awareness through self-replicating processes like viruses. It originated in the early 1990s and grew popular through the 2000s. Types of viral marketing include pass-along messages, buzz marketing, incentive-based sharing, undercover marketing, and user-managed databases. Issues include spam association, short-term focus, negative publicity, brand dilution, and unknown group connections. Challenges involve effective internet customer communication, good web strategies, profitability, and setup within time restrictions.
Integrating Digital With Traditional MarketingMal Chia
The document discusses how digital marketing has changed how brands communicate with consumers. Consumers now market to each other through word-of-mouth, social media, reviews, and more conversations are happening every day about brands. Marketers must now join these conversations, focus on building consumer trust, and be where consumers are online through integrated digital and traditional marketing strategies that are quick, nimble, and responsive to change.
Mapping a Unified Experience Across Multiple DevicesErin Jo Richey
This document discusses designing a unified experience across multiple devices. It notes the many different devices people use and how usage patterns vary by device and time of day. It also discusses topics like information architecture, environmental design, and user experience design. The goal is to create a continuous experience for users that bridges different devices and usage contexts.
The document is a student paper analyzing a poem titled "Let my sisters title this" by Andharia Darshangi. The paper discusses how the poem references a magazine for women that publishes every other week and critiques modern feminists for missing out on life's small joys. It also quotes Kamala Das praising Meena Kandasamy's poetic vision in her anthology as being superior despite the large age difference between the two poets.
PAPER-4 BARRIARS AGINST INDIAN WRITING IN ENGLISHpoojagohil30
This document summarizes barriers against Indian writing in English. It discusses how Indian literature already existed in many regional languages, but a new form of literature emerged in the 19th century of Indians writing in English about India. However, this new form of writing faced barriers from both Indian and English perspectives. Indians viewed it as not as good as writing in native languages, while English viewed it as inferior to English literature. It also faced issues of having few readers in the early 19th century, as well as prejudice against the English language during the independence movement. However, over time Indian writing in English has grown to have respectable position both in India and abroad.
Diabetic retinopathy is a common eye problem in patients with diabetes that affects the retina. 25% of diabetics have some form of diabetic retinopathy, and by 20 years, 100% of type 1 diabetics and 60% of type 2 diabetics will have retinopathy. It is important for diabetics to get their eyes checked at least once per year by an ophthalmologist in order to monitor for signs of retinopathy and catch any issues early before vision is affected, as catching retinopathy early allows for timely treatment.
Preface to knthapura indian writing in englishbhattprakruti20
Raja Rao's preface to Kanthapura discusses the challenges facing Indian authors writing in English and offers advice on overcoming them. It addresses the need for Indian writers to develop a unique style that captures the spirit and ideology of India while writing in English. This short treatise had a significant impact on how subsequent generations of Indian writers approached writing in English.
This document summarizes two metaphysical poems by John Donne: "The Flea" and "The Dream." It provides background on Donne as the master of metaphysical poetry. It then analyzes each poem in 3 stanzas or less, explaining the themes, symbols, and rhyme schemes. For "The Flea," it describes how the poem uses the biological image of a flea to represent the joining of two lovers. For "The Dream," it likens the lover's heart to a coin impressed with the image of his beloved.
Louise Sara Gregersen from Facebook Danmark discussed how brands can use News Feed to connect with more people, engage customers at the center of their Facebook experience, and influence customers to drive brand and business results. She provided case studies of how brands have used News Feed placements like page post ads and sponsored stories to increase awareness, traffic, sales, and return on investment. Gregersen also discussed other Facebook tools like Custom Audiences, Facebook Exchange, Conversion Tracking and opportunities with Graph Search.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
This document provides an introduction to using social media for small businesses. It discusses how social media has evolved from Web 1.0 to Web 2.0 to Web 3.0, allowing for more user interactivity and user-generated content. The document defines social media and differentiates it from traditional media. It provides examples of popular social media tools and discusses how social media differs from traditional media in encouraging discussions and shared meanings. The document also outlines the power of social media and citizen marketers, and provides tips for small businesses to build online communities and measure their social media efforts.
Social Media 101: Creating Conversations In Social CirclesJoanna Peña-Bickley
This is a presentation I gave last year on the relevance of social media and the power of converting marketers thinking about creating a conversation strategies as opposed to communications strategies for their brands.
This document outlines five principles for effective multi-screen storytelling:
1) Act like a publisher to maintain a consistent brand message across screens.
2) Plan narratives that unfold across channels, optimized for each context.
3) Be creatively agile to move from ideas to execution rapidly via social-first design.
4) Tailor content to audiences, platforms, and contexts to surprise and delight.
5) Foster cross-discipline collaboration within organizations and with agencies.
This document outlines five principles for effective multi-screen storytelling:
1) Act like a publisher to maintain a consistent brand message across screens.
2) Plan narratives that unfold across channels, optimized for each context.
3) Be creatively agile to move from ideas to execution rapidly via social-first design.
4) Tailor content to build relationships by understanding audiences and their needs.
5) Foster cross-discipline collaboration within organizations and with agencies.
The document discusses how consumers are changing and the rise of social media and online communication. It notes that borders no longer exist with communication and language is secondary. It then discusses different social media tools and platforms people use to share opinions and experiences. It highlights that baby boomers are now the largest growing group using social media. It asks how companies can utilize the future and build online relationships through blogging, social media, and engaging customers where they spend time online.
The document discusses trends in digital communication and social media. It notes that consumers are increasingly creating their own media through user-generated content on platforms like blogs, videos and social networks. It also discusses how companies can engage customers through digital opportunities like social media, wikis, podcasts and mobile applications. Brands are trying to get customers more involved in developing products and content through open collaboration.
Social media has transformed how people consume and share information. It allows many-to-many conversations rather than one-way broadcasts. Big brands use social media to target customers, create buzz, learn from customers, and align online strategy. Why brands should use social media is to multiply reach, align strategy with one online channel, generate more traffic, humanize the brand, and increase awareness. Effective social media strategies involve monitoring conversations, responding rapidly, designing campaigns to encourage sharing, and leading consumers toward long-term changes. Measuring social media impact requires coordinating data, tools, technology, and talent across functions.
Social business media focuses on engaging with decision-makers in specific industries through platforms like webinars, podcasts, blogs, and online forums. It allows for contextual marketing during work hours and aids in influencing product purchases. Cygnus Business Media uses various social business media platforms to connect brands with industry professionals and make them part of ongoing conversations.
Did you know that business-to-business media companies have been engaging in influential social communities long before "social media" was the buzz word? Think all companies should be on Facebook?
This is the intro to new media that I gave to the Reno-Sparks Chamber of Commerce. This is an introduction to the concept of new media, some of the tools available and how some groups are using them already.
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers no longer passively listen to advertising but are actively creating and selecting the information they consume. It emphasizes that companies must participate in online conversations to understand and engage customers on their terms. It provides best practices for social media marketing, including listening to customers, finding brand champions, and making engagement part of company culture.
The document is a student paper analyzing a poem titled "Let my sisters title this" by Andharia Darshangi. The paper discusses how the poem references a magazine for women that publishes every other week and critiques modern feminists for missing out on life's small joys. It also quotes Kamala Das praising Meena Kandasamy's poetic vision in her anthology as being superior despite the large age difference between the two poets.
PAPER-4 BARRIARS AGINST INDIAN WRITING IN ENGLISHpoojagohil30
This document summarizes barriers against Indian writing in English. It discusses how Indian literature already existed in many regional languages, but a new form of literature emerged in the 19th century of Indians writing in English about India. However, this new form of writing faced barriers from both Indian and English perspectives. Indians viewed it as not as good as writing in native languages, while English viewed it as inferior to English literature. It also faced issues of having few readers in the early 19th century, as well as prejudice against the English language during the independence movement. However, over time Indian writing in English has grown to have respectable position both in India and abroad.
Diabetic retinopathy is a common eye problem in patients with diabetes that affects the retina. 25% of diabetics have some form of diabetic retinopathy, and by 20 years, 100% of type 1 diabetics and 60% of type 2 diabetics will have retinopathy. It is important for diabetics to get their eyes checked at least once per year by an ophthalmologist in order to monitor for signs of retinopathy and catch any issues early before vision is affected, as catching retinopathy early allows for timely treatment.
Preface to knthapura indian writing in englishbhattprakruti20
Raja Rao's preface to Kanthapura discusses the challenges facing Indian authors writing in English and offers advice on overcoming them. It addresses the need for Indian writers to develop a unique style that captures the spirit and ideology of India while writing in English. This short treatise had a significant impact on how subsequent generations of Indian writers approached writing in English.
This document summarizes two metaphysical poems by John Donne: "The Flea" and "The Dream." It provides background on Donne as the master of metaphysical poetry. It then analyzes each poem in 3 stanzas or less, explaining the themes, symbols, and rhyme schemes. For "The Flea," it describes how the poem uses the biological image of a flea to represent the joining of two lovers. For "The Dream," it likens the lover's heart to a coin impressed with the image of his beloved.
Louise Sara Gregersen from Facebook Danmark discussed how brands can use News Feed to connect with more people, engage customers at the center of their Facebook experience, and influence customers to drive brand and business results. She provided case studies of how brands have used News Feed placements like page post ads and sponsored stories to increase awareness, traffic, sales, and return on investment. Gregersen also discussed other Facebook tools like Custom Audiences, Facebook Exchange, Conversion Tracking and opportunities with Graph Search.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
This document provides an introduction to using social media for small businesses. It discusses how social media has evolved from Web 1.0 to Web 2.0 to Web 3.0, allowing for more user interactivity and user-generated content. The document defines social media and differentiates it from traditional media. It provides examples of popular social media tools and discusses how social media differs from traditional media in encouraging discussions and shared meanings. The document also outlines the power of social media and citizen marketers, and provides tips for small businesses to build online communities and measure their social media efforts.
Social Media 101: Creating Conversations In Social CirclesJoanna Peña-Bickley
This is a presentation I gave last year on the relevance of social media and the power of converting marketers thinking about creating a conversation strategies as opposed to communications strategies for their brands.
This document outlines five principles for effective multi-screen storytelling:
1) Act like a publisher to maintain a consistent brand message across screens.
2) Plan narratives that unfold across channels, optimized for each context.
3) Be creatively agile to move from ideas to execution rapidly via social-first design.
4) Tailor content to audiences, platforms, and contexts to surprise and delight.
5) Foster cross-discipline collaboration within organizations and with agencies.
This document outlines five principles for effective multi-screen storytelling:
1) Act like a publisher to maintain a consistent brand message across screens.
2) Plan narratives that unfold across channels, optimized for each context.
3) Be creatively agile to move from ideas to execution rapidly via social-first design.
4) Tailor content to build relationships by understanding audiences and their needs.
5) Foster cross-discipline collaboration within organizations and with agencies.
The document discusses how consumers are changing and the rise of social media and online communication. It notes that borders no longer exist with communication and language is secondary. It then discusses different social media tools and platforms people use to share opinions and experiences. It highlights that baby boomers are now the largest growing group using social media. It asks how companies can utilize the future and build online relationships through blogging, social media, and engaging customers where they spend time online.
The document discusses trends in digital communication and social media. It notes that consumers are increasingly creating their own media through user-generated content on platforms like blogs, videos and social networks. It also discusses how companies can engage customers through digital opportunities like social media, wikis, podcasts and mobile applications. Brands are trying to get customers more involved in developing products and content through open collaboration.
Social media has transformed how people consume and share information. It allows many-to-many conversations rather than one-way broadcasts. Big brands use social media to target customers, create buzz, learn from customers, and align online strategy. Why brands should use social media is to multiply reach, align strategy with one online channel, generate more traffic, humanize the brand, and increase awareness. Effective social media strategies involve monitoring conversations, responding rapidly, designing campaigns to encourage sharing, and leading consumers toward long-term changes. Measuring social media impact requires coordinating data, tools, technology, and talent across functions.
Social business media focuses on engaging with decision-makers in specific industries through platforms like webinars, podcasts, blogs, and online forums. It allows for contextual marketing during work hours and aids in influencing product purchases. Cygnus Business Media uses various social business media platforms to connect brands with industry professionals and make them part of ongoing conversations.
Did you know that business-to-business media companies have been engaging in influential social communities long before "social media" was the buzz word? Think all companies should be on Facebook?
This is the intro to new media that I gave to the Reno-Sparks Chamber of Commerce. This is an introduction to the concept of new media, some of the tools available and how some groups are using them already.
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers no longer passively listen to advertising but are actively creating and selecting the information they consume. It emphasizes that companies must participate in online conversations to understand and engage customers on their terms. It provides best practices for social media marketing, including listening to customers, finding brand champions, and making engagement part of company culture.
The document outlines 10 trends in social commerce: 1) C22C replaces B2B and B2C models, 2) "Storytizing" will replace advertising, 3) Forensic analytics requires thinking like detectives, 4) New models from outside comfort zones offer competitive advantages, 5) Becoming a top publisher and talent agent in one's industry, 6) Commerce occurring wherever convenient, 7) Customer service becoming a social commerce profit center, 8) Paid media becoming a supporting actor to earned media, 9) Cyber security becoming a new priority, and 10) Creating a "new brain" to become the smartest in one's ecosystem. The presentation was given by Aaron Strout of W2O Group on
Social computing has the potential to be much more than just web 2.0 for business. It shifts value from ownership and institutions to experience and communities. Social computing empowers individuals through one-to-many and many-to-many connections. When adopted, it can increase productivity, engagement, collaboration and knowledge sharing among employees. Companies should embrace social computing by understanding individuals' needs, nurturing enthusiasts, and allowing participation to drive critical mass in communities.
Five Principles for Storytelling in a Multi-Screening WorldOgilvy Consulting
The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve. Here are five principles to help you succeed.
Helping vs. Telling - the press release's next chapterMalcolm Atherton
The obituary of the press release has been written time and time again, and with good reason. The days of lengthy, superlative-filled releases written by a company for the company should be over. Consumers of information - media and B2B/B2C consumers - want information that is useful and helpful to aid them in their journalistic endeavors or guide them towards a more informed purchasing decision.
Join PR Newswire and AZTC to learn about:
Changes in how content is found and consumed online
The major shift towards "content marketing" and the use of thought leadership as a marketing & advertising channel
How is the press release evolving, and how can it be used to support marketing, advertising, and public relations pros?
What are the benefits of syndication?
Five tips for crafting an evolved release or "content advisory"
Who Should Attend
Marketers, advertising, content, public relations, corporate communicators, or anyone responsible for promoting an organization.
The document provides an overview of social media and how brands can leverage different social media platforms. It discusses the shift to more consumer-generated content online and the growth of social networks, blogs, microblogging and mobile usage. The document also summarizes various social media platforms like blogs, social networks, niche networks, and mobile and provides examples of how brands can engage consumers through these channels.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
3. make them notice you
“71% of consumers
are now more likely
to make a purchase
based on social
media referrals.”
@invespBlog “How Social Media Influences
Purchase Decisions”
4. screen display of mobile influencer
Influence Distribution
Constant Contact
Shout Out
Twitter
subscriber service for
managing contacts and
distributing creative
messaging and brand
building.
microblogging service for
instant social and
professional messaging
Cloud File Sharing
Dropbox
Professional Network
LinkedIn
cloud based file storage
and sharing service
network for professionals
useful to influence specific
groups or decision makers.