MOBILE HYPERBOLE - Emerging trends in behaviour and technology

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The document discusses the transformative impact that mobile technology will have both in the short and long run. It notes that the effects of new technologies are often overestimated in the short term but underestimated in the long term. The document also examines how mobile is reshaping tools, outsourcing, and access points. Finally, it outlines two big trends - the world getting smarter through multi-screen experiences and smarter connected devices, and people getting smarter through wearable tech and connectivity - that are fueling new opportunities in mobility.

http://www.youtube.com/watch?v=pFl
cqWQVVuU

“MOBILE WILL
CHANGE THE
FACE OF
MARKETING AS
WE KNOW IT”

“FORGET
EVERYTHING
YOU KNOW,
THE FUTURE IS
ALL MOBILE”

“WE TEND TO
OVERESTIMATE THE
EFFECT OF
A TECHNOLOGY IN THE
SHORT RUN AND
UNDERESTIMATE THE
EFFECT IN THE LONG RUN”
- AMARA’S LAW

THE [NEW THING] IS LIKE THE [OLD THING] ONLY [SMALLER /BIGGER]

THE [MOBILE MEDIA SPACE] IS LIKE THE [DESKTOP WEB] ONLY [SMALLER]

SMART WORLD +
SMART PEOPLE
=
MOBILITY
OPPORTUNITY

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