Mobell Promotions has a Sikkim plan to generate retailers and micro distributors across East, South, and West Sikkim from January to December. The plan includes displaying 60 boards, distributing 300 posters, and 500 pamphlets for advertising. A press conference will be held in February to announce the plan to invited retailers and micro distributors. Activities will be carried out in phases each month and include product availability, appointments, placements of hoardings, ads, banners and posters, contests, TV and radio advertisements.