The document outlines a marketing event to promote Chevrolet vehicles and generate leads. It involved displaying four Chevrolet vehicles, hosting tattoo and soccer game announcing activities, managing lead collection computers and VIP experiences. The event generated over 10,000 leads and engaged nearly 60,000 consumers total.

1. Objective/Goal:
• Increase Chevrolet’s exposure and data base as our staff provides consumers the
opportunity to participate in the “Win a Chevy Cruze” sweepstakes.
Program Details:
• Secure permits and coordinate delivery, set up and pick up of a four-car display (Cruze,
Silverado, Equinox, and Camaro)
• Secure two Airbrush artists for the "tattoo" station for ultimate fan branding
• Hire the software development company and manage the activation of the Call your
play "Game Day": staging area in which consumers become the sports announcers of a
soccer game and they call the goal live on a recorded video. This video is sent to the
consumer’s email for them to upload it to their personal social media accounts – very
popular!
• Provide VIP area with catering
• Set up and manage a welcome desk with 12 EDC units (lead generation computers)
• Secure area and production logistics for Local DJs
• Set up a plasma per car display and broadcast the Call you play “Game day” live on
additional plasmas that are strategically placed on site.
• Manage VIP experience for winners and VIP’s with a walkthrough of the Stadium, meet
and greet’s if available, and Chevrolet VIP suite.
Results:
• Generated 10,853 leads
• Approximately 14,000 consumers received a Tattoo
• An estimated 58,500 consumers entered Chevrolet’s footprint during Futbol Fiesta.
Chevrolet Gold Cup MNT Sponsorship Activation