This document discusses the segmentation, targeting, and positioning (STP) strategies of major shoe brands in India. It analyzes brands like Bata, Liberty, Woodland, and Nike. Each brand targets different customer groups - Bata targets budget-conscious families, Liberty targets a wide age range, Woodland targets adventure enthusiasts, and Nike targets athletes. The brands also use different segmentation and differentiation strategies. For example, Woodland focuses on outdoor footwear while Nike uses innovative technology. The document concludes that targeting specific customer groups and differentiating products is crucial for brands to succeed in the competitive shoe market.